Instagram story viewer> @bystudiotan> Posts
Saffiyah Tan | Brand Designer(@bystudiotan)'s profile avatar HD Profile

Saffiyah Tan | Brand Designer

@bystudiotan

1.5K
followers
310
following
Multidisciplinary designer crafting intentional brand worlds through identity, creative direction & visual storytelling. Working worldwide.
POSTS STORIES REELS TAGGED
The art of wearing well, considered in every detail. 🪡 AVELLE is a fashion label shaped by thoughtful design and an appreciation for texture and tailoring. Its identity explores the balance between softness and structure through tactile fabrics, delicate lace, pinstripes, and tailored silhouettes. The script wordmark brings movement and personality through sweeping flourishes and contrasting strokes, while the AV monogram introduces a more structured counterpoint. Framed within a circular form, the elongated initials create a compact and recognizable brand mark. A restrained mix of warm, tonal hues brings depth to Avelle’s brand world, giving it a polished yet expressive presence that reflects personal style. Brand Identity by @bystudiotan by @bystudiotan
79
16 days ago
Download
AVELLE 🪡 Built around the art of wearing well, Avelle is a fashion label rooted in thoughtful design and personal expression, with an appreciation for texture, tailoring, and the quiet pleasure of getting dressed. The visual direction explores softness and structure through tactile fabrics, delicate lace, pinstripes, and tailored silhouettes. I wanted the identity to feel polished and composed while retaining warmth and an expressive quality. The script wordmark brings movement and personality through its sweeping flourishes and contrast between fine and fuller strokes. The AV monogram provides a structured counterpart, framing the elongated initials within a circular form to create a compact brand mark. A restrained, tonal palette gives Avelle’s brand world a sense of depth, shaping a distinctive presence that reflects personal style. Design by @bystudiotan by @bystudiotan
70
22 days ago
Download
FIRED & CO 🏺 Centered on the beauty of everyday objects, Fired & Co is a handmade ceramics brand that brings small-batch craftsmanship and thoughtful design into daily life. The visual direction draws from the proportions and subtle irregularities of the ceramics themselves. I wanted those qualities to shape the identity, with an expressive serif wordmark whose sculptural letterforms and flared serifs convey the warmth of making by hand. The F&C monogram is designed to be engraved directly into the ceramics, giving each piece a distinctive maker’s mark. Illustrated vessel silhouettes extend the identity into an evolving archive of forms, celebrating the variety within the collection. A tactile yet composed visual language reflects the character of the ceramics and the details that make each piece individual. by @bystudiotan
64
a month ago
Download
MEMBER BOOK - FIRED & CO BY @bystudiotan 🏺 Congratulations to our amazing member @bystudiotan! Fired & Co is a handmade ceramics brand that brings small-batch craftsmanship and thoughtful design into everyday life. We love how the natural irregularities of the ceramics are reflected in the visual identity. It’s perfectly imperfect! The way you’ve brought the brand’s story and design together is truly impressive. Amazing work! We love how this turned out. Thank you so much for being part of this amazing community. We’d love to have you around for a while and see so much more from you! Also want a chance to get featured on our page? Become a DB+ member to sign up for the current DB awards. Or get early access to next week’s brief with our DB+ membership! For more info, visit the link in our bio or check out our highlights. taken in Member by @bystudiotan
80
3 days ago
Download
Everyday objects designed to be noticed. 🏺 FIRED & CO is a handmade ceramics brand centered on small-batch pieces, sculptural forms, and the subtle variations that give each piece its own character. An expressive serif wordmark brings warmth and personality, while the F&Co monogram works as a compact maker’s mark across packaging and digital applications, as well as being engraved directly into the ceramics themselves. Illustrated vessel silhouettes extend the system further, creating an evolving archive that gives the brand its own graphic language while celebrating the individuality of each piece. Tactile without feeling overly rustic. Editorial without feeling too polished. Structured, but never rigid. A beautifully crafted brand world that feels intentional, cohesive, and closely connected to the objects themselves. Brand Identity by @bystudiotan by @bystudiotan
88
a month ago
Download
BARE EARTH 🌿 Inspired by the quiet rhythms of the natural world, Bare Earth is a body care brand that brings forest-derived ingredients and simple formulas to everyday rituals of care. The visual direction draws from nature’s organic forms and subtle irregularities. I wanted the botanical illustrations to give the brand a distinct voice, each with its own movement and character. Airy foliage suggests lightness, delicate florals evoke nourishment, and fuller clusters introduce warmth. A custom serif wordmark balances these expressive drawings with a sense of structure. Its considered proportions and generous spacing lend clarity and quiet confidence to the identity. Earthy tones and spacious layouts bring the illustrations and typography together across packaging and brand applications. The result is a cohesive visual language that connects the brand’s botanical origins with the everyday experience of caring for the skin. by @bystudiotan
96
4 months ago
Download
MEMBER BOOK - BARE EARTH BY @bystudiotan 🍁 Congratulations our amazing member @bystudiotan! You created this beautiful brand identity and more for #dbbareearth. Bare Earth is a simple formula body care brand made from with natural forest extracts. You created such a beautiful atmosphere for Bare Earth, it feels natural and high quality. The brand comes across as serious about its mission while communicating it in a stylish and approachable way. We especially loved the illustrations and how consistently your visual style carries across all the packaging variations. Beautiful work, and well done! Thank you so much for being part of this community, we’d love to see you join again in the future! Also want a chance to get featured on our page? Become a DB+ member to sign up for the current DB awards. Or check out our current challenge about a sandwich bar!🥪 Get early access to next week’s brief with our DB+ membership! For more info, visit the link in our bio or check out our highlights. taken in Member by @bystudiotan
140
3 months ago
Download
MATCHAHOUSE 🍵 Rooted in Japanese tea culture, Matchahouse draws from the farms of Uji and Nishio, where matcha is cultivated with patience, precision, and care. I spent time studying the practices behind its production, from careful shading and hand-picking to slow stone-grinding. That discipline became the foundation for an identity shaped by restraint, simplicity, and respect for the making process. At the heart of the identity is 茶庵. 茶 represents tea and its lineage, while 庵 refers to a quiet refuge or retreat. Together, they form the Purity Mark, capturing the idea of matcha as a ritual of pause, stillness, and return. The wordmark carries the same sensibility through its lowercase rhythm and softened proportions. Its chawan-inspired S draws from the form of a ceremonial tea bowl, with a widened curve and softened terminals that subtly echo the shape of the vessel. Soft gradients extend across the wider identity, while the circular form on the packaging takes cues from the Japanese flag. Paired with restrained typography and generous use of space, these elements create a cohesive visual language that carries the quiet atmosphere of the tea ceremony into the everyday experience of the brand. by @bystudiotan
77
4 months ago
Download
A quiet expression of matcha, tradition, and craft. 🍵 MATCHAHOUSE draws from Japanese tea culture and the precise rituals behind matcha making, shaping a visual language rooted in restraint and intention. At the heart of the identity is the Purity Mark 茶庵. 茶 represents tea and lineage, while 庵 speaks to refuge and stillness. The lowercase wordmark carries the same sensibility, with a chawan-inspired “S” shaped by the curves of a ceremonial tea bowl. Circular motifs, a grounded palette, and generous use of space bring the wider system together, creating a contemporary brand world closely connected to the culture and ceremony of matcha. Brand Identity by @bystudiotan by @bystudiotan
64
4 months ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up