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roux !!

@c.roative

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graphic design | digital marketing | art direction
• based in nyc •
for all things saturated as exaggerated 🪼
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Hey frens, the Croative Corner is now open for commissions! I’ll be accepting requests for: - Brand Design (Logo Variations, Colors, Typography, Illustrations & Patterns) - Poster Design (Event Posters, Pricing Sheets, Menus, & other upon request) - Logo Design (Singular Colored Logo) DM or email croativecrnr@gmail.com for inquiries and pricing. Let’s create something magical together! by @c.roative
Your story deserves impactful visuals behind it, and lucky for you, that’s my client’s specialty 🙂‍↕️ Introducing Andy Moves ! A colorist, Director of Photography, and Freelance Creative, he prides himself on capturing images that leave an impact on his audience. He specializes in the fitness industry, filming his clients like superheroes to let their physical abilities & drive shine through. All while putting his most authentic self forward. When Andy came to me with this brief, there was one trait that constantly stuck out to me: movement. From the way he films, to his clients, and even his original logo showcased some kind of movement. I wanted to tie that quality back to his values of being open to change, purpose, and finding depth beyond the surface. So I wanted to take it further than just one word on top of another; I wanted it to flow in between, wrap around letters, and truly elevate the logo’s personality. The colors are rich, giving the brand a mature & trustworthy feel when tied together. The fonts send messages of impact & approachability, and when brought together, we have a sleek, intentional brand. So here I present, the future of Andy Moves! by @c.roative
GREEK GODS IN THE MODERN WORLD CH.3 POSEIDON Poseidon, God of the Sea, earthquakes, storms, and horses. A powerful deity who protected the oceans and all who inhabited it. The god is worshipped by sailors & those along the coast, but over time mankind began to take it for granted. Overfishing and pollution have tarnished the seas, with beaches littered in plastic and fishing nets. Feeling betrayed by those he’s blessed, Poseidon enters a fit of rage, and comes back to remind the world that he could take it all back.. I wanted to put my own take on “female rage” it with this project, taking a very masculine god & showcasing that same power in someone more feminine. This was also one of my first times using my environment to enhance the story instead of building it in studio myself, which allowed me to focus on building the character more thoroughly. From spending more time storyboarding, to creating her crown from scratch, it was a fun change of pace :)) Creative Director & Photographer: @c.roative Talent: @unmeima MUA: @reniessence Special Thanks to Arianna for being an amazing support on set ! by @c.roative
Shooting my first part of this Greek Gods in the Modern World Series was one of the most fun days I’ve had on set. Not only did my idea finally come to fruition after months of planning, but I had an amazing team that worked n laughed with me. I wanted to share those memories with you guys, and I hope it can bring yall a little laugh too :)) by @c.roative
Learning more about graphic design has led me to pay attention to more design around me. Food n drink packaging, patterns and font choices, it’s so fun to notice them. Here’s some of the inspiration I found in delis, supermarkets, and outside in the wild 🪼 by @c.roative
Poster for my favorite drink at @thevelvethauscafe :3 they will be seeing me again trust 😋 • • • #graphicdesign #posterdesign #cafegraphicdesign #blackdesigner by @c.roative
Shah’s Redesign (Pt.2) The white sauce capital of the world needed a new bottle design, so I decided to step in 🙂‍↕️ with the addition of a few other deliverables of course. I stayed true to their copy & marketing style, providing fresh visuals to pair with it. @shahshalalfood once again I’m a big fan of the brand and your marketing • • • #graphicdesign #brandredesign #brandidenity #design #packaging by @c.roative
Shah’s Redesign (Pt.1) Shah’s Halal Food is dedicated to sharing years of history through cuisine. Bringing the culture they love to the city they love, they serve affordable & delicious Middle Eastern cuisine to numerous spots in NYC. Even after branching out all over the US & the UK, they remain unapologetically New Yorkers. If you grew up in Queens, you were bound to see 1 of these in your area. Those plates of chicken over rice w/ their signature white sauce got me through high school 😭 I revamped their logo system to represent that blend of cultures, while still keeping it recognizable. Slightly altering the colors, introducing a serif font with texture, and creating new patterns gave the brand a more refreshed & iconic look. Let me know your thoughts! @shahshalalfood I’m a big fan of the marketing btw 🙂‍↕️ by @c.roative
Decided to give this poster a full on post, explaining more about it and the brand. Rejuvenated is a black-owned smoothie & juice brand based in nyc, aiming to better physical health with delicious drinks. They craft drinks each targeted at different benefits, from increased energy to improved gut health. I had the chance to meet @we____bb person while at the gym, and I saw how radiant his attitude was. He gave out free samples and smiles, advertising his business and spreading good energy while doing it. I wanted to create something that reflected what I saw, something that would connect with the audience more. The old flyer faced these issues: - Repetitive Information: the 3 for $22, tagline, and other pieces of information were seen multiple times. It confuses the audience - Unnecessary Information: the peanut drink isn’t part of the deal (I could be wrong, the way it’s written is deceptive), some of the instagram handles don’t work, and there’s too much filler that can be taken out - Doesn’t Stand Out: Even with so many things on the page, the design looks very generic. We can spice this up And spiced it up we did!! :)) Finding a color system with typography that complements each other, and better organization of the poster. This is one of their best sellers, Beet Therapy! It stimulates blood flow, accompanied with pineapple, ginger, and lemon. Spending time to make not only the design itself, but create mockups for this brand, ties back to the creator’s journey and intention. Crafting his line of drinks & his body into what it is now, took a long time and hard work. Showing up consistently even when it feels impossible. That message should be the same throughout every aspect, graphic design included. This is another design with a texture added, giving the photo just a little more depth. Utilizing AI in your art may be an easy fix to a problem, but think, will it connect with the audience? Does it match your own & brand values? How would you want to best represent yourself through these visuals? Have an amazing day :D by @c.roative
GREEK GODS IN THE MODERN WORLD CH.2 DIONYSUS The god of wine and festivity. This is Dionysus, protector of misfits and lover of music and dance. He finds himself in a party, confused by the constant flashing lights. But the more he’s in the scene, the more he finds familiarity within his surroundings; his lips consume more liquor till the bottles run dry, his feet follow the sound of bass pounding in his chest. And when the party’s over, he lays on the cold floor, wishing to live it all again. I wanted this shoot to serve as Apollo’s contrast, capturing order and disorder through my lens. Apollo experienced chaos with something that brought him peace, while Dionysus found comfort within a chaotic setting. As you’re watching them get sucked into these different worlds, you don’t even realize you’re being sucked in too. Creative Director & Photographer: @c.roative Talent: @m.rxman Gaffer: @_royrodriguez Wardrobe: @jadorenine by @c.roative
A more in depth guide to how the brand “lovergirl” was born! This was such a fun project :D it allowed me to think more intentionally with my process. Making sure I provided visuals my friend didn’t even know she was looking for, yet still somehow felt like her, it helps me feel like I’m getting closer to being the designer I hope to be! #graphicdesign #brandidentitydesign #brandidentity #logotypedesign #logodesinger Can’t wait to see you soon Ber Ber 🩵 by @c.roative
Ready for mocktail hour? Introducing lovergirl, a zero proof tequila and margarita brand! For all the girlies that don’t need to get turnt (but still want one anyways). Whether mixed in your mocktails or standing on their own at your next party, these drinks know how to own the room. I based this brand off of my dear friend and mocktail connoisseur @chill_bxrlin , taking her love for the tropics, pretty beverages, and the color pink, to create something that feels like her :) by @c.roative

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