![[Press release] CAKE, the Swedish maker of premium lightweight electric mopeds and motorcycles, filed for bankruptcy in February 2024. Shortly after, the Norwegian company Brages Holding AS acquired the brand and its intellectual property. Since then, a new and small team has been established, and they are now sharing some of their initial plans for CAKE’s future.
Espen Digernes, owner of Brages, on why they acquired CAKE:
«As a car retailer in Norway, we have witnessed how fast the electrification shift can go when people set their minds to it. Now, we believe the transformation in the micro-mobility sector will accelerate as well. Not only for motorbikes, but also for scooters, mopeds, and electric bikes. When we first connected with CAKE as a retailer, we fell in love with their products, the design, the craftsmanship, and the story behind CAKE.
Our goal in acquiring CAKE was to evolve the brand. We aim to scale CAKE by building a robust retailer distribution network and transforming a remarkable Swedish initiative into a Scandinavian success.»
Since the acquisition in March, a business plan has been crafted for the new CAKE. This plan is an ambitious quest to lead the premium electric two-wheeler segment in targeted markets. At the same time, we aim to sustain the passion and enthusiasm for the brand through our CAKE team and the devoted community of riders. by @cake_oslo](https://s8.imginn.com/640295789_18562830589047071_3744837877703429597_n.jpg?t51.82787-15/640295789_18562830589047071_3744837877703429597_n.jpg?stp=dst-jpg_e35_s828x828_tt6&_nc_cat=108&ig_cache_key=MzM5MzM5ODE4MDE4MTMxMzk1OQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=58cdad&efg=eyJ2ZW5jb2RlX3RhZyI6IkZFRUQueHBpZHMuMTA0Ni5zZHIucmVndWxhcl9waG90by5DMyJ9&_nc_ohc=OnMMh-KVHOkQ7kNvwEZg54G&_nc_oc=AdowWOKOydfvb4qHbNLfeLGcIQJgKSIeXxfzxTqP3MLZz6ZT_ZX6IIPnvGrT5gHT2CbHzvTGTI_bih7qlu0Qgc3F&_nc_ad=z-m&_nc_cid=0&_nc_zt=23&_nc_ht=scontent-atl3-1.cdninstagram.com&_nc_gid=fRMxDZoTD_GxWVEoYXNmnA&_nc_ss=7a22e&oh=00_AQOpv5Iu0bh_6OP4ccUzhzdHCga4WbzeaHb8SPi6tnUotQ&oe=6AD9E0C1)
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