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CALLAPAIGE

@callapaigedesign

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events // freelance brand designer
branding + identity, strategy, style guides, packaging
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introducing MARIN & MUSE 🥃✨ a little branding concept born from my love of dim lighting, good conversation, and cocktails hehe!🍸 swipe through for the full brand board, the signature cocktail menu (yes i wrote the drink names too 👀), and a peek at how it all comes together. if you’d like to make MARIN & MUSE yours, want to build something like this together, OR know a bar/restaurant owner dreaming of a refresh, send it their way and have them dm me for more deets! 🥂 #brand #branddesign #logodesinger #logo #design by @callapaigedesign
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2 months ago
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I LOVE JAM/PRESERVES/FRUIT SPREADS, you get what i mean..😏 it kinda all started in 8th grade when i developed an obsession for sourdough toast with jam and an over easy egg on top🍳😅 SO OF COURSE my mind got creative and with all the brands in grocery stores these days, i wanted to make something that felt fun and flavorful, and something that even a kid would say, “OOO YUM!” so meet COMPOTE 🫐🍑 a lil branding concept i dreamed up where the logo does double duty — the O’s literally turn into the fruit (a blueberry AND a peach, because both are delicious fruits). It felt like such a fun way to make something feel homemade and playful at the same time, like it belongs on your kitchen counter next to the good butter or front row in the fridge! swipe through to see the full brand world i built out — colors, jar mockups, even a more minimal “quiet luxury” version because why not explore both sides 👀🧡 if you’d like to make COMPOTE yours, want to create something together, OR know a friend with a food brand/small biz dream who needs a logo this cute, send it their way and have them dm me for deets!❤️ 🏷️ #brand #branddesign #logodesinger #logo #design by @callapaigedesign
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2 months ago
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Since the age of 16, I’ve released my own music as an independent artist on various platforms like Spotify, Apple Music, etc. Keeping the rights and having creative freedom through my “sound” is exactly how I felt when it came to one of my other passions in “design”. My latest song puzzle released March 20 of this year and although I’m very late to posting about it on this account, the design process has been nothing but rewarding. The support from various businesses in Boise that probably have placed the puzzle stickers on their countertops, company, iPads, or even on their employees phones makes me smile🥹 Music should bring people together and I love that design has incorporated that feeling as well❤️ 🏷️ #brand #branddesign #logodesinger #logo #design by @callapaigedesign
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6 months ago
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Lino Ridge Winery: A concept born from the quiet of a Sonoma hill ridge (and probably a little too much daydreaming about the perfect pour)🍷 I wanted to create something that felt like a landscape you could actually taste. The “liquid ridge” came first, and then the whole brand identity just started flowing from the deep burgundy heritage tones to that crisp, editorial serif. Lino Ridge is officially a concept looking for a real-world vineyard to call home. DM if you’d like to claim this brand for your own, if you’re looking to collab on a fresh identity, or tag a friend who is ready to launch the winery they’ve been talking about for years! ❤️🥂 🏷️ #BrandDesign #LogoDesign #WineBranding #GraphicDesigner #LinoRidge by @callapaigedesign
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6 months ago
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Now *this* was FUN.. getting to fully design and revamp the visual identity for @phorealboise from the ground up 🤍 This project went way beyond just making things look good, it started with building out a full design brief, dialing in the brand direction, and being intentional about every detail from typography to color palette to layout. i wanted everything to feel cohesive, elevated, and true to the experience of the space Months later of seeing it all come together, and knowing these menus and signs are now actually in use in-store, is such a rewarding feeling.🫶🏽🌈🍜 by @callapaigedesign
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7 months ago
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Designing tabletop menus + full restaurant menus for @phorealboise has been such a rewarding process 🫶 I’ll be sharing a full design breakdown in a separate post, but this one was seriously so fun to bring to life If you’re in boise, go stop by and order my favorite, the pho tái with extra rare steak 🍜🥩 by @callapaigedesign
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7 months ago
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From vision to life, I was honored when @samanthavalephoto asked me to design signage for @valecoffeecart soft launch party! Everything from this event was stunning, especially all the touch points☕️🖤 Gorgeous pictures from: @lizzphotographyco 📸 by @callapaigedesign
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8 months ago
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Wood & Mouse: a concept i came up with about a month ago after making the mistake of drinking coffee after 3pm.. Instead of sleeping, I designed an entire imaginary brand around a logo that popped into my head because apparently that felt more productive… Sometimes the best ideas come from bad decisions ☕️ logo + concept now looking for a real home. DM if you’d like to make Wood & Mouse yours, if you want to create something together, OR send this to a friend who has an entrepreneurial passion in the woodworking/craftsman field!❤️🐭 🏷️ #brand #branddesign #logodesinger #logo #design by @callapaigedesign
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9 months ago
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