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Campaign Brief

@campaignbrief

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Creative people, creative work and creative news from the advertising Industry in Asia, Australia and New Zealand.
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Asia: Our LEGO Agency China has created a city-scale LEGO Botanical installation at Tank Shanghai Art Center, transforming more than 380,000 LEGO® botanical blooms into a giant wave stretching across Shanghai’s West Bund. Stretching approximately 30 metres long and covering 800 square metres, the installation transforms the simple act of building into a city-scale experience. But the experience goes beyond the spectacle. At the heart of the exhibition is Where Blooms Begin, where visitors are invited to build a LEGO botanical flower of their own. After scanning their creation, the physical flower becomes a digital bloom, joining a constantly evolving flower landscape alongside creations made by other visitors. See Campaign Brief Asia for full details on the campaign. #lego #ooh #ambient #legofun #outdooradvertising taken in Shanghai. China by @campaignbrief
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2 days ago
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Asia: BLKJ Havas Singapore and Havas New York have unveiled The Rescue Collection, a first-of-its-kind experiment created in partnership with The Sato Project and Powerhouse Arts, and brought to life by Ode to Joy, that uses art to reveal the personalities of adoptable dogs and inspire a more meaningful approach to rescue adoption. The initiative invited rescue dogs from The Sato Project into a curated gallery experience at Powerhouse Arts in Brooklyn, where their reactions to different artworks were observed by animal welfare scientist. Go to Campaign Brief Asia for the full film and details. Link in bio. #rescuedog #thesatoproject #powerhouseartsdistrict #dogadoption taken in New York by @campaignbrief
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2 days ago
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Asia: BBDO Guerrero and IKEA Philippines have released a new print and film campaign to introduce a new brand proposition: “One Piece at a Time.” The film follows a young woman as she navigates the aftermath of a breakup and finds herself packing up the belongings of someone who is no longer part of her life. What begins as a practical task takes an unexpected turn, with an IKEA SAMLA box becoming a small but meaningful part of her journey forward. The film captures how even the most significant changes can start with a single, manageable step. See Campaign Brief Asia for full details and credits. #ikeaphilippines BBDO Guerrero David Guerrero – Chief Creative Officer and Creative Chairman Emman Carandang – Group Creative Director, Art Director Stephan Domingo – Creative Director, Copywriter Eboy Jose – Creative Director, Copywriter Irish Bautista – Associate Creative Director, Copywriter Jannah Jordan – Senior Copywriter Julius Macase – Copywriter Jessica Seneta – Art Director Karen Go – General Manager Mia Fortugaleza – Account Director Noa Linchangco – Account Manager Peach Natividad-Mariano – Chief Strategy Officer Just Add Water Productions Arcade Film Factory IKEA Philippines Jasmine Ferrero-Cruz – Marketing & PR Manager Cidge Laxamana – External Communications Manager Pat Diaz – Graphic Designer taken in Philippines by @campaignbrief
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3 days ago
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Australia: In an effort to further advance the brand’s deep emotional connection with pet parents, Petbarn, alongside Howatson+Company, is reinvigorating its marketing strategy, pursuing a branded entertainment approach. The campaign is a series of candid videos, bad mirror selfies, and unscripted character moments – establishing Petey and Barnadette not as static mascots, but as active creators. View the full campaign and credits on Campaign Brief Australia. Link in the bio. #dogs #petlife #dogslife taken in Australia by @campaignbrief
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4 days ago
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Asia: BBDO Bangkok and Juice Singapore have created a new integrated campaign for Spotify, directed by Factory01’s Wuthisak “Un” Anarnkaporn, positioning the platform not simply as a streaming service, but as a cultural space where music lovers express themselves and connect with one another in ways only they understand. The earlier campaign film, launched in August, showed fans using Spotify’s Blend, a Spotify feature that merges two people’s music into one shared playlist and reveals how compatible their music tastes are. The latest film shows Jam, a Spotify feature that lets friends listen together in real time, with everyone adding songs to the same shared queue. Head to Campaign Brief Asia to view the full campaign including OOH. Link in bio. Credits: Spotify Director of Marketing, Asia – Jan-Paul Jeffrey Head of Marketing, SEA – Citra Marina Marketing Lead, TH – Patricia Sil-Udom Creative Director, APAC – Xander Lee Marketing Manager, TH – Proud Sornpaisarn Artist and Label Partnerships, TH – May Chongklonvanont BBDO Bangkok Chief Creative Officer – Pathida Akkarajindanon Creative Director – Stefania Kijjaroentorn Senior Art Director – Cholnipha Nimitpornchai Copywriter – Paradi Euarchukiat Group Account Director – Potjanin De Souza Senior Account Executive – Nanchana Subhanka Account Executive – Samitanan Jansuwong Chief Strategy Officer – Prasit Kunanuphanchai Strategic Planning Manager – Prame Poosoontornsri Juice Singapore Chief Creative Officer – Peter Khoury Executive Creative Director – Loo Yong Ping Group Creative Director – Gustavo Figueiredo Group Brand Director – Andy Norris Brand Manager – Lim See Mun Brand Executive – Sabrina Tan Head of Strategy – Tom Hargreaves Senior Strategist – Zeen Tng Agency Creators SixToes Executive Creator, Head of Creation – Sariyanti Sannie Creators – Clio Goh Creators – Duangjai Choomnoommanee Production House Director: Wuthisak Anarnkaporn Production House: Factory01 taken in Thailand by @campaignbrief
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10 days ago
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New Zealand: Special New Zealand’s latest work for Breast Cancer Foundation NZ directed by Academy Award-winning filmmaker Taika Waititi. The deliberately steamy film is designed to make breast self-checking part of women’s everyday shower routine, bridging the gap between knowing to perform a self-breast check and doing it. See the full campaign on Campaign Brief New Zealand. Credits: Breast Cancer Foundation NZ: Vanessa Sorenson, CEO Ah-leen Rayner, Former CEO Jacquie Jardine, Marketing & Engagement Manager Jessica Seal, Marketing Lead Amylousie Miller, Corporate Partnership Manager Pui-Yi Cheng, Strategic Communications & PR Manager Nicky Sinclair-Perkins, Head of Fundraising and Engagement Special Tony Bradbourne, Founder & CEO Lisa Fedyszyn, Chief Creative Officer Jonathan McMahon, Chief Creative Officer Steve Hansen, Creative Director Sam Taunton-Clark, Creative James O’Sullivan, Creative Bethany Omeri, Head of Strategy Ursula Nichols-London, Group Strategy Director Oliva Jackson, Business Director Liz Garneau, Executive Producer Special PR Kelly Grindle, Managing Director Julianna Permitin, Senior PR Director Jessica Walker, Senior PR Manager Kale Dixon, Senior PR Executive Director: Taika Waititi Production Company: Curious Film Producer: Matt Noonan Director of Photography: Bayley Broome-Peake Production Designer: Ra Vincent Editor(s): Luke Haigh and Hayden Weal Colour: Alana Cotton, Images & Sound VFX: Creature Post Photographer: Mara Sommer Retoucher: Cameron Jones Sound: Andy Morton, Liquid Studios Studio: Studio West – Ariki Group Talent: Xavier Garneau-Roughan taken in New Zealand by @campaignbrief
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11 days ago
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Asia: LIA LIGHTS UP LAS VEGAS WITH WORLD-CLASS JURY AND CREATIVE LIAISONS AT THE NEON SIGN MUSEUM LIA brought together its world-class jury and Creative LIAisons for a networking party at the Neon Sign Museum in Las Vegas, providing an evening for jurors and the next generation of creative talent to connect in a relaxed setting outside the judging room. taken in Encore Las Vegas by @campaignbrief
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14 days ago
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CB ASIA: ASIA SCORES 17 DESIGN AWARDS AT LIA, WITH 4 GOLDS. Asia has delivered a strong showing in the Design category at the LIA, taking home 17 Statues, including four Golds, alongside eight Silvers and five Bronzes. All the winners and more via CBA link in bio taken in Las Vegas, Nevada by @campaignbrief
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15 days ago
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Asia: Susan Credle, former Chair & Global Chief Creative Officer of FCB was honored yesterday with the LIA Legend 2026 Award. Credle is an inspiring creative leader and mentor with a highly decorated career. She has been a great supporter and cheerleader of the LIAisons program since its inception in 2012. Following the presentation and fireside chat friends gathered to celebrate Credle’s award. #creativeliaisons #liaawards #fcbchicago #leoburnett taken in Encore Las Vegas by @campaignbrief
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17 days ago
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Asia: the inspirational Susan Credle accepting her LIA Legend Award. #Legend #mentor #leoburnett #liaawards taken in Las Vegas, Nevada by @campaignbrief
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17 days ago
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CB Australia: BLUNDSTONE REIMAGINES ‘WELL WORN’ FROM THE WEARER’S POV IN NEW CAMPAIGN VIA THINKERBELL The creative centres on the idea that true character isn’t bought fresh out of a box, it’s built over a lifetime of use. From city streets to rugged trails, the executions capture authentic moments from the wearer’s perspective, proving that every scuff, scrape and grain of dirt on (or in) a Blundstone boot tells a story Read more via CB Australia 🔗In bio Client: @blundstoneau Creative Company: @thinkerbellpics Production: @sam_i_am_management Photographer: @tobiasrowles by @campaignbrief
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22 days ago
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Asia: WHOSCALL AND SOUR BANGKOK TURN THE VICTIMS OF MISSED CALLS INTO AN ANTI-SCAM CAMPAIGN Thailand’s scam-call epidemic has taught people a simple survival instinct: “if you don’t recognize the number, don’t answer.” And for years, caller ID apps have reinforced the same message: watch out for scam calls. It works against scammers. But it has created another very real problem. Whoscall decided to talk about the calls nobody was talking about – the good calls. Hospitals calling patients. Insurers following up on claims. Financial institutions calling about loan approvals. Even people calling to tell someone they’ve won the lottery. The better people became at avoiding suspicious calls, the easier it became to miss important ones. Full story go to Campaign Brief Asia. Link in the bio. taken in Bangkok, Thailand by @campaignbrief
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25 days ago
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