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Candy | Global Textiles & Ethical Business

@candyglobalnotes

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🌏 Ethical international business
📈 Textile value chains & market systems
📒 Analysis | Field-informed learning
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Luxury Brand Elevation & Positioning Kinkhaab — Robes for the Richness in You Upscale apparels are commonly considered exclusive or superior. But when you want a statement beyond the norm, a feel of opulence and prestige, it can be found only in this shining gem — Kinkhaab, the royal brocade of Banaras (Varanasi). Shimmering like liquid gold, Kinkhaab’s ancient roots trace back over 3500 years, placing it as one of the rarest forms of art alchemized into wearable sunlight. Traditionally woven with genuine gold-plated or silver threads (known as zari) and precious silk, it was historically reserved for only the upper echelons of nobility. Strikingly beautiful, radiating richness, and inspiring awe, Kinkhaab endures as one of India’s most revered fabrics. Considered a heritage treasure, Kinkhaab has been passed down through the ages as beloved family heirlooms. Generations of dedicated hands and unparalleled skill have held Kinkhaab alive as a living practice today. Surat, Gujarat serves as the main production hub for the signature thread, zari, while modern developments have also given rise to lighter, more feasible variations of this thread. The memory of expert kaarigaron (mastercrafters) long ago is not lost, with Kinkhaab continuing to be a sought-after choice for bridal and special festive wear. Known as the “golden dream” of design, it is no wonder that after millennia, its charm still allures those who value premium fashion and culture. Summary Note: I examine how heritage textiles are enhanced through strategic branding and how they are positioned within luxury markets. Authored by: Candice St.Cyr Photo courtesy of: @ataleoftextilebyavijit #InternationalBusiness #Kinkhaab #BrandElevation #BanarasiSilk #IndianTextiles #MarketingStrategy #Banaras #LuxuryFashion #भारतकीगरमाहट by @candyglobalnotes
3
9 months ago
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My goodness, I am so impressed and deeply grateful to be able to create this completely self-taught piece: Ethical Market Strategy & Product Positioning Please take some time to read my work when you have the chance. Fully available in the comments. Thank you!! 🙏❤️🎉 #InternationalBusiness #EthicalMarketing #ProductStrategy #IndianTextiles #Chikankari #भारतकीगर्माहट Photos credit: @okhai_org , handicrafts.nic.in by @candyglobalnotes
3
8 months ago
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🎉❤️ I am so proud of this, my first piece ever: Supply Chain Analysis & Product Narrative Full analysis in comments 😊 #IndianTextiles #EthicalFashion #InternationalBusiness #SustainableLuxury #MugaSilk #ArtisanCraft #EthicalBusiness #CulturalHeritage by @candyglobalnotes
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9 months ago
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I never imagined... 🇩🇪🇪🇺🇨🇦 #dualcitizenship #Deutschland #EuropeanUnion #grieving #legacy by @candyglobalnotes
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33 minutes ago
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Me pretending I’m normal about dogs 😂 #obsession #greatpyrenees #bigdoglove #wolf by @candyglobalnotes
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4 days ago
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Decisions are hard. And scary. We don't know how they're going to turn out. But I'm doing this with my heart, mindfully, and a good dash of hope #FollowingMyHeart #DoingItScared #LifeUnfiltered #LifeDecisions by @candyglobalnotes
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6 days ago
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Made it 🤩❤️‍🔥 by @candyglobalnotes
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10 days ago
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Reef-reshing 🪸 #ripleysaquarium #toronto #gowiththeflow by @candyglobalnotes
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12 days ago
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Training while pmsing depressed and heartbroken is another world. But I did it Pmsing, dukhi aur dil toota hua, training karna ek alag hi duniya hai. Par kar liya #caf #train #beastie by @candyglobalnotes
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16 days ago
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A poem between destinations 🍂 #poetry #recitation #autumnthoughts by @candyglobalnotes
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19 days ago
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Rushing toward my future like a beast 🖤🔥 #train #caf #tapv #rottingchrist #beastie by @candyglobalnotes
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20 days ago
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Caught having fun 💕 #goodcompany #everydayjoy #girltime by @candyglobalnotes
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21 days ago
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