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Captiv8 | Influencer Marketing

@captiv8

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We’ve joined forces with Influential. Follow @influential_co for the latest updates.
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Today, we turn the page. @captiv8 has joined @publicisgroupe ✨ This next chapter is about more…bigger dreams, deeper impact, and a global community that continues to inspire us at every turn! We can’t wait for you to follow us along! by @captiv8
3 years at #1! 🏆 We’re excited to share that @influential_co Powered @captiv8 has once again been ranked the #1 Influencer Marketing Software for Enterprise Businesses, marking our 12th straight quarter at the top. We’ve also been named the Top Affiliate Marketing Platform for Enterprise Brands, making Influential Powered by Captiv8 the only leader in both influencer and affiliate marketing on @g2dotcom. From global creator discovery to seamless campaign execution and powerful reporting tools, Influential Powered Captiv8 continues to empower the world’s leading brands. A huge thank you to our customers, partners, and community for driving this momentum. Onward! #influencermarketing #affiliatemarketing #creatoreconomy #socialcommerce #g2 by @captiv8
Proving impact. Standing out. Connecting through emotion. Captured during the @brandinnovators Executive Interviews at @advertisingweek NY, this moment features Chris Norton, SVP & GM of Marriott Media Network, in conversation with Chris Boghigian, SVP of Enterprise Partnerships at @influential_co Powered by @captiv8. Chris shares how Marriott Media Network measures effectiveness, differentiates in the travel space, and taps into consumer emotion to drive meaningful results. #brandinnovators #advertisingweekny #medianetworks #travelmarketing by @captiv8
From our @brandinnovators Executive Interviews at @advertisingweek NY✨ @necessaire GM of Digital, Calvin Lammers, joins Sophia Moinpour to break down how the brand uses zero-party and first-party data from its strong DTC business to optimize media spend, guide routine-focused strategies, and identify the most effective product hooks. #advertisingweek #brandinnovators #influencermarketing by @captiv8
From our @brandinnovators Executive Interviews at @advertisingweek! @pepsico’s Head of Marketing, Gustavo Giacomini Cecilio, joined Chris Boghigian to discuss early plans for the 2026 FIFA World Cup and how PepsiCo is building a fully connected fan experience across every moment of the journey. ⚽️ #advertisingweek #brandinnovators #influencermarketing by @captiv8
Captured during the @brandinnovators Executive Interviews at @advertisingweek, here's a moment from our conversation with Angela Culver, CMO at @citi, moderated by Nate Armstrong, SVP of Enterprise Partnerships at @captiv8. Angela shares why loyalty marketing is becoming a cornerstone of brand strategy and how true customer relationships thrive on trust and consistency. #brandinnovators #advertisingweek #loyaltymarketing #influencermarketing by @captiv8
AI is changing the game for marketers! In this clip from the @brandinnovators Executive Interviews at @advertisingweek, Lisa Vortsman, CMO at @magnum, shares how AI: - Frees up time for high-value tasks - Moves from social listening to predictive listening - Speeds up creative development for tailored content AI isn’t just smart, it’s a creative superpower. 💡 #brandinnovators #marketinginnovation #aiinmarketing #advertisingweek by @captiv8
Here’s another clip from our backstage interview with Henry Arlander, VP of Integrated Creative at @manscaped at the @brandinnovators Marketing Leadership Summit! In this moment, Henry dives into why trust is the backbone of digital conversations, especially for direct-to-consumer brands trying to stop the scroll. While many digital-first brands pour time and resources into great products, not all stand out. Henry breaks down how partnering with creators who have built real audience trust has been a game-changer for @manscaped, driving meaningful impact and authentic connection. #brandinnovators #influencermarketingstrategy #creatormarketing by @captiv8
Yak Gertmenian, Head of Strategy and Innovation at @captiv8, sat down with Henry Arlander, VP of Integrated Creative at @manscaped, to talk bold campaigns, working with creators, and how the brand balances risk with impact. In this clip, Henry highlights how Manscaped tests campaigns, gathers consumer feedback, and partners with creators to ensure creative risks land safely and effectively. Read the full blog recap at the link in our bio! #influencermarketing #creatorpartnerships #creativemarketing #manscaped by @captiv8
That’s a wrap on Brand Safety Summit New York! @captiv8’s Chris Pearson joined industry leaders for the panel “Safe Collaboration: Ensuring Brand Safety in Sponsored Snap & Creator Partnerships.” The conversation spotlighted how @snapchat’s Creator Ecosystem helps brands and creators collaborate safely, combining authenticity, trust, and scalable safety tools to keep partnerships strong. Big thanks to Robert Wheeler (At The Moment Media), Juliet Merson (Snap Inc.), and the Brand Safety Summit team for an incredible event! 👏 #brandsafetysummit #creatormarketing #influencermarketing #snapchat #creatoreconomy by @captiv8
We’re honored to take home a 2025 MarCom Award for Best Social Media Campaign! 🏆 Our “More Than a Ride” campaign with @toyota, @we.are.saatchi, and @bestfriendsanimalsociety helped shelter dogs find forever homes through heartfelt creator storytelling. 🐾 A huge thank you to our partners and creators, including @simonsits and @eric.and.joey, for helping make this campaign a true example of purpose-driven marketing in action! #marcomawards #toyota #saatchiandsaatchi #bestfriendsanimalsociety #purposedrivenmarketing #influencermarketing by @captiv8
Still buzzing from an unforgettable night in London! Our very own Katie Bohm, Director of Partnerships, EMEA, and Bailey Chatwin, Director of Global Accounts, represented @captiv8 at the Global @performancemarketingawards, where we took home six incredible wins celebrating creativity, innovation, and performance. 🏆 From AI innovation to influencer storytelling and brand partnerships, these awards recognize the collaboration and talent that power every Captiv8 campaign. Huge thank you to our amazing partners and everyone across Team Captiv8 who made these wins possible! Swipe to see moments from an incredible night! #teamcaptiv8 #gpma2025 #creatormarketing #influencermarketing #aiinmarketing by @captiv8

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