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CARACTER

@caracter.la

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Built by YOU.
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Drivers
Enthusiasts
Builders

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21

8 days ago

What is CARACTER?🤔

Rooted in the word “character”, the qualities, choices, and details that make someone uniquely themselves.

CARACTER was born from that idea.

Because in car culture, what you drive is personal. The way you build it, the details you choose, the style you bring to it, it all says something about you.

But it’s never just about the cars.

It’s about the people you meet, the conversations that start over a build, the friendships formed through a shared passion, and the community you become part of along the way.

I created CARACTER as my own expression of that connection between cars, clothing, individuality, and community.

A curated collection for the builders, enthusiasts, and drivers who know it’s about more than what’s in the garage.

It’s about who you are, what you create, and who you connect with. - @a90.mvmnt
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📸: @fabiwabi
🎥: @bybrandonro | @fabiwabi
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#caracter #builtbyyou by @caracter.la

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21

2 months ago

the hoodie she borrows forever
for the late night drives
and the mornings after

-caracter

📸 @gaijinmedi.a

#bmw #g20 #content #fashion #viral by @caracter.la

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4

5 days ago

“Fueled by passion, driven by purpose” by @caracter.la

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6 days ago

SEMA ‘25 Diary: Long Story Short😮‍💨
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A story of my 2025 SEMA Prep documented in random phone photos and a chance to thank the people who were behind it.💪🏽
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#WIDEBADDIE10124
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Build Partners:
> @adro.inc | Widebody Kit
> @rayswheelsusa | 21A Spec PW
> @inozetek
> @iilumo | @iilumolab
> @eventuri_
> @csf_radiators
> @remark_exhaust | 1 of 1 Titanium Exhaust
> @alpharexjdm | @alpharexusa
> @jqwerks
> @toyotires | @teamtoyousa
> @r1concepts | #StoppingTheWorld
> @drvnmind | #DRVNMind
> @jtspec | Custom Floor Mats
> @aprperformance | GT2 Carbon Fiber Mirrors
> @antigravitybatteries
> @goldenwrench code: A90MOVEMENT
> @ewerks_19 code: A90MOVEMENT
> @carbonexauto code: A90MOVEMENT
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#A90Movement - “Legacy In The Making.”
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#supramk5

The Official Badge

TheTeardown + Prep: During this SEMA prep, @aero_werkz was the Supra’s home for i would say 1.5 months (mid Sept) They took care of the unwrapping and prepping the car for its new wrap but to save time and money, they suggested for me to disassemble the supra. So i did! with the help of @akiha.adv & @johnnymkv , i appreciate you guys for taking time to help out😘 PS: i thought, im just doing new wrap, new wheels and exhaust, it was “properly” planned. ATLEAST THATS WHAT I THOUGHT😅

TheAssembly + Installs: Fast forward after 2 weeks and after changing the hood wrap due to stretch complication, i had to buy an extra roll from @inozetek and rewrap the hood without exposed carbon. Shoutout to @metal.leg for pushing through! Now its time for assembly! Long story short, we have to reassemble the supra back which i found out late maybe cos of how busy it was at the shop or something but anyway, @itsminhty recommended @chan.boiiii to help out and that came in so clutch!😭 mind you, this is around 2 weeks or less before the drive to vegas. Thank you to you guys, seriously heroes!💪🏽 justin did the exhaust as well.

TheSpecialWheels: These wheels are the main reason why i was in @rayswheelsusa booth at SEMA ‘25. I got the opportunity to not only debut the first @adro.inc widebody supra in the US but also debuting a new wheel by RAYS, the 21A Spec-PW. Paired with @toyotires Proxes R888🥩Backstory, this wheels have alr by @caracter.la

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17

9 days ago

DON’T BLINK! YOU MIGHT MISS IT!🏁
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A teaser look at Driver Essential by @caracter.la
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Made for the road.
Made to make it yours.
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COMING REALLY SOON!
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Thank you to my good friends for sharing this banger!
🏎️: @notorious.rs
🎥: @bybrandonro
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#caracter #builtbyyou #driveressential by @caracter.la

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12

17 days ago

THE FOREVER HOODIE.♾️

By @caracter.la

AVAILABLE NOW!

The one she borrows.
The one you’ll never get back.
The one that comes along for every late-night drive and every morning after.

Available in Washed Green.💚

Because the best memories are rarely planned. They’re created somewhere between the miles, the music, and the people you share the road with.

Wear it. Live in it. Make memories in it.

Available in Washed Blue💙

Made for the passenger seat, the pit stops, the cold starts, the unexpected detours and the memories you haven’t made yet.

www.caracterla.com

Available in Washed Black🖤

Always & Forever♾️ by @caracter.la

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22 days ago

MADE TO BE YOURS. MADE FOR THE DRIVE.💨
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DRIVER ESSENTIAL by @caracter.la
Coming Fall/Winter 2026
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Car & Video by: @bybrandonro 🏁
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#caracter #builtbyyou #driveressential by @caracter.la

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24 days ago

Driver Essential: For All Drives Of Life🏁
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Coming Fall/Winter 2026🍂
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#caracter #builtbyyou #driveressential by @caracter.la

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14

a month ago

DRIVERS DIVISION — NOW AVAILABLE. 🏁
There’s a difference between driving and being a driver.

@iid_mclovin embodies the mindset behind our newest drop — built for those who refuse to stay still, who keep pushing forward, and who are always chasing something greater.

Chasing the next challenge. Pushing past the limit. Becoming better with every mile.💯

Today, we’re introducing DRIVERS DIVISION by CARACTER.

By Drivers. For The Driven.

📸: @_shotbyjayden

The Vintage Tee — heavyweight 430 GSM cotton, vintage-washed, and finished with raw-edge details for that perfectly lived-in feel.

For those who know the culture. 🏁

The Vintage Tee🏁

The Basic Tee — clean, heavyweight, and built to become a staple in your rotation. Minimal design. Premium feel. Made for every drive.

DRIVERS DIVISION — NOW AVAILABLE. 🏁
There’s a difference between driving and being a driver.

@iid_mclovin embodies the mindset behind our newest drop — built for those who refuse to stay still, who keep pushing forward, and who are always chasing something greater.

Chasing the next challenge. Pushing past the limit. Becoming better with every mile.💯

Today, we’re introducing DRIVERS DIVISION by CARACTER.

By Drivers. For The Driven.

📸: @_shotbyjayden

Thank you for being part of Caracter🙌🏽

DRIVERS DIVISION — NOW AVAILABLE. 🏁
There’s a difference between driving and being a driver.

@iid_mclovin embodies the mindset behind our newest drop — built for those who refuse to stay still, who keep pushing forward, and who are always chasing something greater.

Chasing the next challenge. Pushing past the limit. Becoming better with every mile.💯

Today, we’re introducing DRIVERS DIVISION by CARACTER.

By Drivers. For The Driven.

📸: @_shotbyjayden by @caracter.la

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4

a month ago

"Guided by a Vision beyond the Destination" - #caracter
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#fyp #driver #toyotagram #pandem by @caracter.la

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a month ago

ICONIC DRIVES. ESSENTIAL PIECES. A Visual Art Series
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What if some of the most iconic people and their cars wore CARACTER?
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For DRIVER ESSENTIAL, we’re imagining familiar faces, unforgettable cars, and the stories attached to them, bringing fashion, car culture, and character into the same frame.
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Different people. Different cars. Different stories.
One thing in common: The Drive
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CARACTER: DRIVER ESSENTIAL For All Drives of Life.
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DRIVER ESSENTIAL — FALL/WINTER 2026.
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DISCLAIMER: AI-assisted conceptual artwork. Not an actual collaboration, endorsement, or affiliation.
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#caracter #builtbyyou

MIKE TYSON + ’96 JAGUAR XJ220
Mike Tyson didn’t just like cars—he was obsessed with them. At the height of his fame, his garage reflected the excess of the era: Rolls-Royces, Ferraris, Lamborghinis, Bentleys and Jaguars.

In 1997, Tyson reportedly added one of the wildest cars of the ’90s: the Jaguar XJ220. A 212-mph supercar, twin-turbo V6, and just 281 built—rare, outrageous, and unapologetically excessive.

📸 @ gazzettamotori

LEWIS HAMILTON + ‘87 FERRARI F40
Lewis Hamilton had dreamed of owning an F40 since he was a kid. After selling his car collection in 2025, he said that if he ever bought another car, it would be an F40. Then he found the one.

The car had been driven just 69 kilometers from Maranello to its original owner’s home, then parked in a garage and left untouched for more than 30 years. Hamilton wanted something original, low-mileage, and with a story—not just another collector car. He bought it and sent it back to Maranello, where Ferrari’s engineers and mechanics brought it back to life.

Then came the incredible detail: during the restoration, they discovered the engine was stamped “44”—Hamilton’s legendary F1 race number.

For a driver who grew up dreaming of the F40, it felt like fate.

📸 @ lewishamilton

KENDALL JENNER + ’97 PORSCHE 911 CARRERA 4S
Kendall Jenner has long been known for her love of classic cars, and one of the standouts in her collection is her 1997 Porsche 911 Carrera 4S.

The late-’90s 993-generation 911 is widely regarded as one of Porsche’s most desirable modern classics—and the Carrera 4S brought together the lege by @caracter.la

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a month ago