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Carpenter Collective

@carpentercollective

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Graphic Design and branding studio run by Jessica Carpenter and Tad Carpenter.
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The Arterie visual identity comes to life across advertising, merchandise, social media and experiential applications, ensuring every touchpoint reinforces the brand. Clever copywriting inspired by the brand name The Arterie, helped create memorable support copy like Feel the Art Beat, Get Your Art Rate Up, and Find Your Creative Pulse which extends the brand concept into a memorable verbal identity that is both engaging and unmistakably ownable. Copywriting by Tad Carpenter, Jessica Carpenter and Brent Anderson. by @carpentercollective
0
16 days ago
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Outside of The Arterie logo system, the modular pattern language within the identity serves as the connective tissue of the system, bringing cohesion and flexibility to applications of every scale. Designed to evolve across environments and mediums, it creates visual continuity while providing a framework for storytelling, discovery, and placemaking. by @carpentercollective
3
16 days ago
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The Arterie was much more than a strong brand name and identity system. Rather than simply marking a route, the wayfinding system transforms the walk itself into part of the experience. A unified language of custom crosswalks, banners, directional signs, and identification markers creates moments of orientation, discovery, and delight along the way. The result is a cohesive public identity that continually evolves as visitors move between art, landscape, architecture, and community. Drone footage by @take_a_haik by @carpentercollective
13
17 days ago
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NEW WORK!!! The Arterie We built a cohesive brand strategy plan, brand naming, brand idenity, digital platform and wayfinding signage system. The Arterie is an experiential pathway connecting Kansas City’s creative institutions and beyond. It is a connective, ever-evolving journey that weaves together art, nature, people and places. The Arterie is a living canvas, constantly changing with interactive and visual experiences. It is a place where artists perform, friends gather and creativity thrives. Its approachability invites all to explore, to connect and to experience Kansas City’s Art Museums and Cultural District like never before. Sharing here a little about the logo system, some of our design choices and identity development. See you at The Arterie. by @carpentercollective
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17 days ago
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More New Packaging design for QuikTrip’s Quittin’ Time Light Lager, created in celebration of America’s 250th anniversary and your summer backyard BBQ. We included a bold eagle illustration, integrated custom stitched typography, and an illustrative approach to create a can that feels both QT and unmistakably summer. Fireworks, picnics, hiking trails and QuikTrip’s finest hot dog included. Also a big CHEERS to the team at QuikTrip for their partnership and bring us in on this one. QT is literally one of our favorite places and now clients to work with. A company that truly believes in the value of design and roller food, be still my heart. #carpentercollective_work #beerpackaging by @carpentercollective
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23 days ago
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New Work! Custom packaging design for QuikTrip’s Quittin’ Time Light Lager, celebrating 250 years of the USA. The design blends heritage graphics, bold typography, and a distinctly modern point of view—made for backyard barbecues, fireworks, and maybe a legendary QuikTrip roller grill dog or two. Our custom packaging available now for your Fourth of July gathering this weekend! #carpentercollective_work #beerpackaging #quiktrip b by @carpentercollective
2
24 days ago
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Extending the Fishetarian brand system into Instagram templates ensures the identity shows up with the same clarity, personality, and recognition in the digital space as it does in the physical experience. A consistent framework for typography, color, imagery, and graphic elements allows each post to feel unmistakably Fishetarian. #carpentercollective_work by @carpentercollective
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4 months ago
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We partnered with Fishetarian to extend their brand into a cohesive packaging system that reflects the spirit of Bodega Bay. As a long-standing, fisherman-owned staple, it was essential that every touchpoint—especially the packaging customers carry with them—felt authentic to its coastal roots. The result is a system that is relaxed, approachable, and inviting, seamlessly aligning with the brand’s laid-back ethos. Paired with the broader identity, the packaging reinforces Fishetarian’s commitment to quality and its signature “Bummer-Free Guarantee,” ensuring a consistent and memorable experience with every visit. #carpentercollective_work by @carpentercollective
11
4 months ago
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An essential part of the @fishetarian rebrand and brand story was translating the identity into a thoughtful merchandise program designed for real people, not just retail shelves. With a large portion of Fishetarian’s audience made up of travelers and tourists moving along the Central Coast, the goal was never to simply create an additional revenue stream. Instead, merchandise became a storytelling tool—extending the brand beyond the restaurant walls and into the everyday lives of those who experienced it. Each piece was designed to foster connection and community, turning customers into ambassadors and allowing people to quite literally wear their allegiance, proudly signaling, “I’m part of this.” #carpentercollective_work by @carpentercollective
23
4 months ago
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A full rebrand for Fishetarian Fish Market, a fisherman-owned staple on California’s Central Coast. Fishetarian came to us with nearly 40 years of history, a loyal following, and a need for a rebrand. As both a fish market and restaurant, they had built a reputation for their honest, sustainable approach to seafood—anchored by their Bummer-Free Guarantee. Through the rebrand, we focused on amplifying their authentic fisherman-owned story and coastal roots, while building a bold, approachable identity designed to foster a cult following through merchandise sales and tourism. The result is a brand that feels as genuine and salt-of-the-earth as the people behind it, positioning Fishetarian as a must-visit Central Coast destination with staying power beyond the dock. #carpentercollective_work by @carpentercollective
12
4 months ago
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by @carpentercollective
26
4 months ago
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New Work! We developed a custom mural and environmental graphic program for Fresh Karma, a community-driven cannabis dispensary. The work reimagines the retail interior as an inviting, vibrant destination — balancing approachability with a sense of energy and discovery. First introduced at the flagship store, the visual language has grown into a scalable system now implemented across several interior and exterior locations throughout Kansas City. #carpentercollective_work #mural #muraldesign by @carpentercollective
3
5 months ago
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