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Cartwright

@cartwright_agency

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• Full-service marketing agency
• PR, digital and content specialists
• Nottingham & London
• B Corp certified
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We're officially B Corp Certified! ✅ We're proud to join a global community of businesses meeting high standards of social and environmental performance, transparency and accountability. A huge thank you to Manuela, Rose, Huma, Annie, Kali and the wider team for making it happen. 👏 #BCorp by @cartwright_agency
As our award-winning agency celebrates a landmark anniversary, founder Liz Cartwright looks back fondly on how it all began, the challenges along the way and the many highlights.🥳 Click the link in bio to read the full blog. 🔗 #Cartwright #Cartwright20Years #Blog by @cartwright_agency
This year Cartwright turns 20 🥳 For two decades, organisations have trusted us to cut through the noise, solve their greatest marketing and sales challenges and stand by them when it matters most. From seeing what’s coming over the hill to backing bold moves with clear, confident advice, our role has always been the same: a trusted ally who’s on your side. Follow along as we share what we’ve learnt over the last 20 years and where we’re heading next. 👀 #Cartwright20Years by @cartwright_agency
A month of tricks, treats and ticked-off tasks. 👻 💜 Hannah visited @rayethestore x @genm_official, the UK’s first menopause-friendly pop-up store, alongside our clients @serenovanutrition and @woolroom. Both brands hold MTick certification, helping women find products designed to support them through menopause. ☀️ Alex, Hannah and Ella headed to BrightonSEO to soak up the latest industry insights. They’ve each shared their top three takeaways, so head over to our feed to see what they learnt! 🐑 As part of Menopause Awareness Month, Hannah, Ludo and Rosie helped organise a panel and networking event with our client, Woolroom. Our very own Liz Cartwright joined TV personality and menopause advocate @mariella_frostup as a guest speaker, exploring the relationship between menopause and sleep. 🎃 We’ve enjoyed three weeks of delicious bakes, from apple crumble and spooky brownies to old-school birthday cake. The winner will be crowned at our Christmas party in December. 📸 Dan B and Shania spent the day with our fantastic client capturing a whole host of content, from headshots and vox pops to behind-the-scenes moments. It was a great opportunity to strengthen our client relationship and connect with others across the roofing industry. 🏆 The Slick City UK social team celebrated a fantastic double win at the UK Social Media Awards 2026. Emily and Shania developed the paid and organic social strategies that helped secure first-place for 'Best Use of Social Media for Hospitality' and silver for 'Best Use of Paid Social'. 🎥Kali and Lucy helped bring The Great Notts Ball to life, supporting local charity @thetelevisionworkshop with pre-event planning, from invitations and prizes to a press release. Liz also joined the celebrations, hosting the auction on the night. Our ongoing relationship with the charity forms part of our wider ESG strategy, helping us make a positive difference to young people’s lives and open up opportunities across Nottinghamshire. #October #AgencyLife by @cartwright_agency
Your October paid update is here: 👉 Google Ads is giving advertisers more control over channel budgets Google has announced new channel prioritisation and budget allocation controls across Search, Shopping, Performance Max and Demand Gen. These changes give advertisers more flexibility over budget distribution, rather than relying entirely on automation. What does this mean for advertisers? Google is leaning further into automation, but giving algorithms more control isn't always the right move. Greater flexibility over budget allocation could make a real difference to campaign management. 👉 Google is improving reporting for AI Max campaigns Google is introducing a new Search terms and ad combinations report for AI Max for Search, helping advertisers understand which queries trigger ads and what combinations are served. What should you take away from this? More automation shouldn't mean less analysis. Advertisers still need to understand what's driving performance, identify opportunities and make informed campaign decisions. 👉 Meta is introducing new advertising formats Meta has announced new brand advertising opportunities across Facebook and Instagram, including Ads Super Burst, which concentrates exposure within a defined advertising window, alongside new premium placements. Why does this matter? Getting ads in front of the right people is one thing; capturing their attention is another. With so much competition across social feeds, creative, placement and timing matter just as much as reach. 👉 Meta is changing how people shop through ads From 28 October, Meta plans to enable product browsing within existing ads, allowing users to explore products and personalised recommendations without leaving Facebook or Instagram. Testing reportedly showed an average 3% increase in conversions. What’s the potential impact? This could improve product discovery and help turn engagement into conversions, but advertisers should consider its impact on the customer journey and brand experience. by @cartwright_agency
Ella and Hannah are back from BrightonSEO with fresh insights for digital PR and SEO. 💡 For SEO content, E-E-A-T still matters, but there’s room for another E: empathy. Look beyond keywords to understand what your audience is really asking and how your content can help. In digital PR, AI search is changing how brands get discovered. Coverage and backlinks still count, but showing the value they deliver matters too. Real expertise, human experience and trust make content stand out. Want to put those insights into action? Get in touch via the link in bio. #BrightonSEO #PR #DigitalPR by @cartwright_agency
We recently hosted a fantastic Menopause Awareness Month event for our lovely client @Woolroom, also celebrating Woolroom’s recent achievement of becoming MTick-Certified. The event brought together creators and influencers to connect, share experiences and learn how wool bedding can support a more comfortable night’s sleep during perimenopause and menopause. Our panel featured Heather Jackson from GenM, Chris Tattersall from Woolroom, our very own Liz Cartwright and broadcaster, author and menopause advocate Mariella Frostrup. The result? A total follower reach of over 1.2 million from 22 attendees, all of which are advocates for keeping the menopause conversation going. #MenopauseAwarenessMonth by @cartwright_agency
Slicker than your average. 🎉 We're proud to have slid into first place in the 'Best Use of Social Media in Hospitality' category, as well as taking home silver for ‘Best Use of Paid Social’ at the UK Social Media Awards 2026 for our work launching @slickcityuk. 🏆 In just three months, the campaign: 🌟 Sold out opening night and launch week 🌟 Welcomed 52 influencers to the venue 🌟 Grew the UK Instagram account to 26.1k followers, outperforming the established US channel 🌟 Delivered over £168,500 in direct revenue – a 2,048% return on investment As our social media account director Emily put it: “We wanted to make a statement. The team got stuck in and really represented everything Cartwright is about – being a powerful ally to our clients, generating the results they want to see and using our social media expertise to spot potential opportunities or challenges.” A huge well done to our team and to everyone involved in bringing Slick City to the UK! 🛝 #uksocialmediaawards2026 by @cartwright_agency
Some news from the built environment team: our strategic director Ollie has been named an Emerging Talent finalist at this year’s Construction Marketing Awards. 👏 In just two years, he’s turned specialist planning and development insight into a clear offer that brings consultation, PR, digital, content, social, SEO and paid together for complex schemes – helping grow our client base by 500% and double our London team. From sensitive planning applications to major community engagement, Ollie builds strategies around the people who shape decisions. The result? Unanimous approvals, stronger participation and measurable growth for our clients and for Cartwright. Good luck at the awards, Ollie! 🌟 #CMA2026 by @cartwright_agency
Our digital account executive Alex is back from @brightonseo with three key takeaways on the future of search 👇 👉 Visibility is about more than rankings. AI search is shifting the focus towards mentions, citations and being a trusted source. One example showed 1.9 million impressions but just 958 clicks - a reminder that visibility doesn’t always translate into traffic. 📊 Search data is business intelligence. Search trends can reveal changing customer needs and emerging opportunities before they show up in revenue. 💡 Optimise for answers, not just rankings. Helpful guides, FAQs and comparison pages are becoming increasingly important for getting noticed and cited by AI tools. Want to understand what this means for your website? Get in touch. 🔗 #BrightonSEO by @cartwright_agency
Owned, earned and paid media shouldn’t be fighting for attention - they should be working as a team. Used on their own, each channel can boost leads, awareness or authority. But when you plan them together, you stop getting isolated wins and start strengthening the whole funnel. In our latest blog, we break down how to join the dots between your channels so they're all pulling in the same direction. Read the full post via the link in bio. 🔗 #mediastrategy #digitalmarketinghacks by @cartwright_agency
September, over and out. 🎤⬇️ Away days, networking events, behavioural science training and plenty of celebrations. Here's what we've been up to... 🎂 The whole team celebrated 20 years of Cartwright with a classic lunch-time fuddle, complete with picky bits and sweet treats. It's great to have everybody under one roof! 💻 Our PR and digital teams each headed to client Hexa's fantastic office for a morning and afternoon of reflection, sharing learnings, celebrating successes and planning ahead to the year to come 👀 Our behavioural science partner Gus led an engaging training session packed with real-world examples and interactive activities, giving the team new insights to change customer actions for our clients 🥳 More celebrations! The team got together on a Friday afternoon to celebrate Lauren, Emily, Maria and Chloe turning 30 - another great event in the social calendar 🐏 Hannah, Molly, Shania and Emily popped over to the Woolroom office for an in-person review, reflecting on PR, social and influencer activity. Between February and July 2026, we secured 229 backlinks (follow, no follow, affiliates), with referral traffic for that period at £30,999 🏠 Ollie and Matt attended the LPDF summer party, catching up with contacts including Max Kwan from Inspired Villages and Hem Johal from Croudace Homes 🎬 Tom spent the day interviewing the key voices behind 20 years of success for @efficiencynorth 🏆 Kali took home the Emerging Property Person of the Year award at the East Midlands Property Awards - congratulations again! #septemberoundup #agencylife by @cartwright_agency

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