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Cezar Arvelo

@cezararvelo

2.6K

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2064

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Branding with impact. Living with purpose.
Building brands, campaigns & worlds.
@transformersofficial / @hasbro / @adobe
Portfolio ⤵️

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My icon design premiered on Transformers EarthSpark on Paramount Plus ‼️
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There’s something special about watching your creations come to life in the world. The coolest part? I get to work on the brands I loved as a kid. It’s a great way to create a brighter world for my daughters and the next generation out there.
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Fellow creatives, let’s keep making magic in 2024. I’ve got more stories and work to share – let me know if you want to see more! 🙏🏽
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#icondesign #transformers #graphicdesigner #graphicdesign #logodesign #creative #transformersearthspark by @cezararvelo

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3 years ago

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4 years ago

We did it! Here’s my recap of the Transformers One Premiere in NYC. Now that the film is out I can finally start sharing some of my design work soon! It’s been a wild ride working on this film but I can say with confidence that it’s one of the best Transformers movies out. Grateful for the connections I made on both the Paramount and Hasbro sides during this.

Big shoutout to @jasonscheierart and his entire team for the incredible production.

@ilmvfx
My entire team at Hasbro 🤝
And of course my barber @smoothkuts_ for doing his thing 😁

Go check out the movie!

#transformers #transformersone #transformersmovie #nyc #premiere #hasbro #paramount #moviepremiere #animation #design by @cezararvelo

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2 years ago

Our girl is 9 today 💕🎂

#birthdaygirl #happybirthday by @cezararvelo

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15 days ago

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a month ago

A closer look at Creature Scouts, an original animated world inspired by my daughters, Ayla and Luna.

What started with two characters quickly grew into something much bigger: creatures, environments, a full visual identity, and ideas for how the world could live beyond the screen.

I built Creature Scouts throughout my Adobe On Demand series, and now that the full project is out, I wanted to give the artwork its own space.

This series is just getting started!

#originalcartoon #adobe #worldbuilding by @cezararvelo

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a month ago

@adobe @adobelive gave me 8 episodes to explore some of their latest creative tools, so I used them to build a whole world.

Meet Creature Scouts an original animated series inspired by my daughters, Ayla and Luna. ✨

Throughout the series, I break down my process step by step, using Creature Scouts as a blueprint to help you build an original IP of your own.

Most of the series is up now on Adobe’s YouTube. Go check it out 👀

#adobe #adobelive #cartoon by @cezararvelo

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2 months ago

After 9 years of rocking the same black wheels, the Subie finally got a much-needed upgrade. 😮‍💨🛞✨

Huge shoutout to the biggest car junkie in the family, @infamous_casanova for helping make it happen and letting me steal these off of him. 😂🤝

I bought this car back in 2017, and like anything I own, I’ve treated her with nothing but love and care. All these years later, I’m still finding new ways to fall in love with her all over again.

These new wheels completely changed the look and brought a whole new level of AURA to the Subie. 🥶🔥

Big thanks to @globaltires_dacula for the amazing work, attention to detail, and top-tier customer service. Couldn’t be happier with how she turned out. 🙌🏽 taken in Global Tires Dacula by @cezararvelo

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2 months ago

I’ve been having a blast lately getting back into my artist bag.

I’ve designed plenty of mascots throughout my career, but getting to paint one on the side of a building felt extra special. Meet the Meerkat Knight, voted in by the students at @hollywood_schoolhouse , then designed and painted by me.

Huge shoutout to my brother @tobartakeover for joining me on these mural collaborations and laying down the linework for this piece. We had an incredible week bringing these walls to life.

And shoutout to @trumonlatimer for capturing all the magic. 🎨⚔️

#design #mural #mascot #mascotdesign taken in West Hollywood, California by @cezararvelo

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3 months ago

Four years ago, we were blessed with our little treasure, Luna. 💛🎂

From the way she sees and interprets the world to her incredible imagination and kindness, she reminds us every day just how special she is. She’s unbelievably smart, funny, creative, and talented, and watching her grow has been one of the greatest joys of our lives.

Happy 4th Birthday to our sweet Luna. We love you more than words can say. 🌙✨

#birthday #birthdaygirl #luna #daughter #4thbirthday by @cezararvelo

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3 months ago

I recently had the honor of speaking at Animated U alongside some absolute titans of the animation industry. Sharing the same stage as creators and artists I grew up admiring, from the creator of Johnny Bravo, to the sound composer behind Invader Zim, to the creator of Stranger Things: Tales From ‘86… whaaat?! One of those surreal full-circle moments I don’t think I’ll ever forget.

What made this event special wasn’t just the lineup, it was the energy in the room. Animated U felt like a space built for creatives in motion. People chasing big ideas, navigating career pivots, building passion projects, betting on themselves, and trying to figure out their next move in an industry that’s constantly evolving.

Huge shoutout to my longtime friend @richiemagz and @kimberly.spencer for pouring their hearts into creating something this meaningful. You could feel the intention behind every detail.

And to everyone who attended, thank you. I genuinely loved sharing my journey, my lessons, and having so many inspiring conversations throughout the weekend. Left feeling incredibly grateful, inspired, and even more motivated for what’s next.

#animatedU #speaker #animationindustry #industrytalks #panel taken in Steel Bird Studios by @cezararvelo

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5 months ago

Shoutout to @logoarchive.now @logoarchive for keeping the culture alive and putting a spotlight on the craft!

Branding has been the thing for me since day one.

These are a few marks from across the years, some of my personal favorites. Each one came from a different world… restaurants, entertainment, tech, startups, legacy brands. Different problems, different people, same goal: make something that means something.

What I’ve always loved most about this career isn’t just the design, it’s having a front row seat to how people build. Sitting with founders, hearing their stories, translating ideas into something you can see and feel.

All of these started the same way… pencil, paper, instinct.

Almost a decade and a half in I’m still grateful to still be doing it at a high level.

#logoarchive #logodesign #logos #branding #brandidentity by @cezararvelo

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6 months ago