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Channing & Company | Brand Strategy, Design & Marketing(@channingandco)'s profile avatar Download

Channing & Company | Brand Strategy, Design & Marketing

@channingandco

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Brand Strategy + Design + Marketing
Designing brands that move people & markets
šŸ‘‡šŸ¾Startā†’Growā†’Scale Your Brand by Design
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Channing & Company ā€” Entrepreneurial Brand Design ā™¾ļø Where Bold Ideas Become Iconic Brands Follow @ChanningandCo. We create, launch, and scale brands through strategic design and innovative marketing. From high-growth startups to household names, we partner with ambitious Founders, CMOs, and creative teams to transform bold ideas into industry-defining brands. Through the infinite power of design and collaboration, we drive commerce, build community, and shape culture. We build #BetterBrandsbyDesign. taken in Channing & Company by @channingandco
9
a year ago
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WE DESIGN AMBITIOUS BRANDS ā™¾ļø From high-growth startups to household names, we collaborate with some of the worldā€™s most ambitious Founders, CEOs, CMOs, and creative teams to transform bold ideas into industry-defining brands and new market opportunities. Empowering startups and industry leaders to launch, grow, and scale through strategic branding, design, and marketing. Ā šŸ”— Link in bio to get started! Learn more www.ChanningandCompany.com #channingandco #BetterBrandsbyDesign #Branding #Design #Marketing taken in New York, New York by @channingandco
1
a year ago
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ā€œIf you want to go fast, go alone. If you want to go far, go together.ā€ 15 years in, thatā€™s been our compass ā€” building better, together. Partnering with the worldā€™s best Founders & CEOs to turn bold ideas into industry-defining brands that shape culture and transform lives. Hereā€™s to the next 15. Further, together. ā™¾ļø ā€Ø#ChanningandCo #BetterBrandsByDesign taken in Channing & Company by @channingandco
4
8 months ago
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In 2019, a brand ambassadorship pitch turned into a national coffee brand. The most important advice we gave had nothing to do with design. It was simple: donā€™t be the face of someone elseā€™s brandā€”build your own. That decision became Coffee Uplifts People (CUP). When Angela Yee was approached for a coffee partnership, we saw more than an endorsement opportunity. We saw the foundation for a brand. What started as a limited release and a series of pop-ups grew into something much biggerā€” a brand rooted in coffee, culture, and community. The real insight wasnā€™t about using personality to market a product. It was about building a brand that delivers on the promise of coffee at every levelā€”from crop to CUP. So we built something different. Not a campaign, but a system. At Channing & Company, we developed CUP as an integrated brand and go-to-market system, connecting every touchpoint into a unified engine for growth. When I stepped in as Head of Brand & Marketing in 2022, I expanded that system through the CUP Consortium, a network of aligned partners designed to drive wholesale growth and extend cultural reach without traditional acquisition costs. That network included partners like Tatiana by Kwame Onwuachi, Daily Paper, Chelsea Piers Fitness, Dā€™UsseĢ, and Shopify New York. The result was national retail distribution in Target and Whole Foods. This is where many brands fall short. They invest in campaigns but overlook the systems behind them. But itā€™s the systemā€”the brand infrastructureā€”that compounds over time, across channels, partners, and markets. Thatā€™s how brands grow from ideas into ecosystems. This is how I think about brand: not as a campaign layer, but as infrastructure. Whether youā€™re scaling a company and need this kind of thinking internally, or building a brand that requires it, letā€™s connect. #BrandStrategy #BrandInfrastructure #BrandBuilding #entrepreneurship #MarketingStrategy taken in Channing & Company by @channingandco
0
6 months ago
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Every mark we make starts with meaning. ā˜•ļø From sketches to symbols, we design brands with heartā€”built to connect, inspire, and endure. Because when itā€™s made with love, people feel it. ā¤ļø Designing brands that move people and markets. ā˜•ļø At Channing & Company, we craft meaningful logos, brand identities, and visual systems that tell your story with heart ā€” from concept to launch. Because every great brand starts with a mark made in love. ā¤ļø Whether youā€™re a startup, creator, or global company, our team helps you: ā€¢ Build an unforgettable brand identity ā€¢ Create timeless logos and design systems ā€¢ Elevate visibility through brand strategy, storytelling, and design We donā€™t just design visuals ā€” we design meaning, memory, and momentum. āœØ Better Brands by Design. Ready to build a brand worth loving? šŸ‘‡šŸ¾ Start ā†’ Grow ā†’ Scale Your Brand ā€” by design. www.channingandcompany.com by @channingandco
0
9 months ago
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From pitch deck to premium retailā€” @channingandco transformed Coffee Uplifts People from a brand sponsorship to a high-growth startup, crafting a brand so compelling it landed on the shelves of Target and Whole Foods. ā˜• A masterclass in entrepreneurial brand design, where creativity, commerce, and culture collide. Read full case study online! Follow @channingandco and learn how we turned CUP into a Multi-Million Dollar Brand. Building a brand takes strategic partners who invest in your successā€”not just vendors. At Channing & Co., we donā€™t just design brands; we scale them. Like turning Coffee Uplifts People (CUP) into a multi-million dollar brand through smart strategy and impactful execution. Invest in collaboration that delivers real growth. šŸ“„Start, Grow, Scale Your Brand. šŸ“ˆGet started, click #linkinbio Letā€™s build smarter, stronger brands together! #BetterBrandsbyDesign taken in Target by @channingandco
0
a year ago
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Nonchalant: Stoic Adaptability Understated, yet unmistakeable, each garment reflects the Nonchalant ā€” rooted in functionality and adaptability. Constructed to move seamlessly without obstruction and inconspicuously from varied and often contrasting environments, each garment is designed for the journey in the day, rather than the moment. The Nonchalant name embodies its ethos ā€“ approaching every circumstance with stoic indifference. The Nonchalant identity symbolizes these core elements, embracing the essence of versatility and adaptability. The Nonchalant #logo can be read forward, backward, right side up, or upside down. Channing & Company was invited to define Nonchalantā€™s brand strategy, brand expression, and design and manufacture Nonchalant season one ā€” Dirty Duality. @ChanningandCo we partner with ambitious creatives to build #BetterBrandsbyDesign through strategic brand and business design! šŸ“®DM me to Build a Better Brand by Design. šŸ§© #BrandDesign #apparel #design #appareldesign #logo #logodesigner #streetwear #tech #fashion #brand #branding taken in Manhattan, New York by @channingandco
0
2 years ago
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Nonchalant: Stoic Adaptability Nonchalantā€™s ethos is its name. Treating each circumstance with stoic indifference. Regardless of up or down, the Nonchalant know we donā€™t control external events; we only control our thoughts and actions in response to them. At the heart of ā€œtechwearā€ is functionality. Like Japanese writing, it is adaptive to its environment. Read forward, backward, right side up, or upside down; the Nonchalant logo embodies these core elements of functionality and adaptability. Channing & Company was invited to define Nonchalantā€™s brand strategy, brand expression, and design and manufacture Nonchalant season one ā€” Dirty Duality. @ChanningandCo we partner with ambitious creatives to build #BetterBrandsbyDesign. šŸ“®DM us to Build a Better Brand by Design. šŸ§© #BrandDesign #apparel #design #appareldesign #logo #logodesigner #streetwear #tech #fashion #brand #branding taken in Manhattan, New York by @channingandco
0
2 years ago
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Nonchalant ā€” We are the sum of our actions and inactions. Our greatest strength is our own attitude, thus we Fear Nothing, Attack Everything. Full collection now available @nonchalantbrand #BetterBrandsbyDesign taken in Atlanta, Georgia by @channingandco
0
6 years ago
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@CultureCon, the ultimate hub for creativity, culture, and connection, featured an unforgettable collaboration between Coffee Uplifts People (CUP) and @AmazonFreevee in 2023. As part of Prime Videoā€™s Culture Rated initiative, this partnership created a powerful activation that celebrated Black-owned businesses and cultural upliftment in the heart of New York City. Channing & Company took the lead on CUPā€™s strategy and branding for this event, ensuring that the experience reflected CUPā€™s commitment to diversity, inclusion, and community empowerment. The activation featured a florally-studded Freevee CafeĢ, where attendees could enjoy delicious coffees and teas from CUP, paired with a unique ā€œGive Yours Flowersā€ build-a-bouquet workshop powered by @KindaFormal, another Brooklyn-based Black-owned business. The CUP x Freevee CafeĢ became a central space for connection, creativity, and celebration, embodying CUPā€™s ethos of elevating culture one cup at a time. With the support of our partners at Team Epiphany, this collaboration further solidified CUP as a brand that fuels both the body and the spirit. Our role: ā€¢ Strategy & Brand Partnerships ā€¢ Branding ā€¢ Marketing ā€¢ Community Engagement ā€¢ Development Client: Coffee Uplifts People Brand Partners: @amazonfreevee @cultureratedpv Experience Design: @TeamEpiphany Floral Experience: @kindaformal @jasmine_baum Event: @CultureCon by @theccnyc Find the full case study via #linkinbio. #brand #branding #branddesign #experience #design #popup #culturecon #newyork #brooklyn #brandidentity #collaboration #partner #BetterBrandsbyDesign taken in Brooklyn Navy Yard, Brooklyn, New York by @channingandco
2
2 years ago
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We create innovative Brand Partnerships! Hereā€™s a look at Coffee Uplifts People (CUP) x Shopify ā€” The Home & Fuel for Entrepreneurs. In the heart of New York City, Coffee Uplifts People (CUP) and Shopify united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopifyā€™s leading digital platform with CUPā€™s commitment to creating economic empowerment with a 100% POC owned supply chain. Through cultural storytelling, immersive experiences, and purpose-driven activations, Channing & Company crafted a brand partnership that positioned CUP as more than just a coffee brandā€”it became a symbol of flavor, community, and economic empowerment. This initiative not only elevated CUPā€™s brand presence, solidifying its leadership in the premium coffee market, but also deepened brand affinity by fostering meaningful engagement and empowering entrepreneurs to turn their visions into reality. Read full case study online! www.ChanningandCompany.com taken in Shopify by @channingandco
0
a year ago
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Spacious Design, Premium Coffee & Tea, Laptop Friendly ā€” The Entrepreneur Workspace is now open! Unlock your entrepreneurial spirit in the heart of SoHo! CUPā€™s brand new workspace is your canvas for innovation and Fueled by the power of Coffee Uplifts People ā€“ the Entrepreneur's Fuel. The Home & Fuel for Entrepreneurs: @CoffeeUpliftsPeople x @Shopify šŸ“131 Greene St ā€¢ SoHo, New York šŸ•°ļøTues-Sun ā€¢ 8am-4pm šŸ›‹ļøSpacious Design ā˜•ļø Premium Coffee and Tea šŸµ šŸ’» Laptop Friendly ā€¢ ā€¢ ā€¢ šŸ“ø: @photosbydre_0_ #coffee #workspace #soho #shopifynyc #entrepreneur #entrepreneurship #coffeelover #coffeetime #entrepreneurlife #laptopfriendlycafe #coffeetime #teatime #coffeeupliftspeople taken in 131 Greene St Condo by @channingandco
0
3 years ago
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