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Chapters

@chapterstore

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A concept store curating fashion, objects, and lifestyle.
- Milano, Via Tommaso Grossi 6
- Forte dei Marmi, Via Carducci 51B

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Our first AI-generated campaign enters the world of New Heritage.

Starring @herskindofficial: lace worn head to toe, with all the intimacy of lingerie and the presence of a fully dressed look.

Shop the set online and in store. Link in bio. by @chapterstore

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3 days ago

Chapters x CIAOMONDO :-)

Il concept store di Federica Montelli in Via Tommaso Grossi, dove ogni progetto nasce attorno a un tema, durante la Wellness Week ospita due incontri con noi.

Il 7 ottobre, con @lelo_official, un Sound Healing guidato da Cecilia Cortes e un talk su piacere e sessualità.

L’8 ottobre il talk sul Social Freezing, moderato da @nssgclub con @meggycare e @nclmtm di @stiamofresche: uno spazio di informazione sui diritti e sulla libertà di scelta riproduttiva.

Scorri per scoprire i due incontri. Ci vediamo da @chapterstore :-)

#WellnessWeekMilano #StrongerTogether #CIAOMONDO #Chapters #SocialFreezing by @chapterstore

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5 days ago

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7 days ago

New Heritage, from the window in.
Discover the new Chapter through our Milan windows, and come see the full story in store.

Via Tommaso Grossi, 6 taken in Milan, Italy by @chapterstore

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8 days ago

New Heritage, pieced together. The Chapters selection enters a new editorial dimension, where looks, objects and archival references become one image.

Introducing our seasonal Collage series.

Shop online at www.chapterstore.it and in store 🖤 taken in Milan, Italy by @chapterstore

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11 days ago

Your look is missing something. Probably a brooch.
Pearls, crystals, drama — @pearloctopuss.y makes the heritage accessory feel completely new again.
The ultimate game changer of the season.

Shop Pearl Octopussy online and in store. by @chapterstore

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12 days ago

A new Chapter begins. She kept the classics and lost the rules.

Grandpa’s tailoring, grandma’s jewels, clashing prints, unexpected proportions and one accessory too many.

She is familiar, only wilder.

Welcome to New Heritage. Launching in Milan this Fashion Week.

Shop online and in store.
Link in bio.

🖤 taken in Milan, Italy by @chapterstore

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13 days ago

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14 days ago

Nomad by @bjorkandberries, now in our window.
Saffron, wool, hay and white suede meet warm sandalwood, amber and tonka bean. Textured, intimate and close to the earth, like a second skin.

Discover Nomad and the Björk and Berries fragrance collection in store, with a special setup for a few days only. taken in Milan, Italy by @chapterstore

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17 days ago

WHITE, through the Chapters lens.

For its September 2026 edition, @chapterstore brings its editorial eye across three dedicated areas: White On The Beach, White Nuvola and White More.
Three distinct worlds shaped around discovery, strong identities and new perspectives across fashion, resortwear, beauty, design and lifestyle.
The Chapters Edit will continue beyond WHITE, with part of the selection also arriving at Chapters Milano.

Discover the project during Milan Fashion Week.

#whitemilano #whitesettembre #chapterstore by @chapterstore

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19 days ago

The Editor’s Picks are back in town.
New season, new routines, new reasons to get dressed.
Five Chapters looks for wherever the city takes you next.

Shop the edit online and in store. taken in Milan, Italy by @chapterstore

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20 days ago

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21 days ago