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Chase Gianattasio | Cincy Founder

@chase.scrolls

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Building @scrollmedia.co
Content agency for local brands.
Trying to help creators level up 1% every day.

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Quick story on why Allison & I actually started this.

We always knew we’d build something. Just didn’t know what. I was good at the non-sexy stuff (ops, process, sales). She’s got the eye, the organization, the networker gene. So we asked the real question. Where’s there an actual need we care about?

We love supporting Cincy’s small business scene. We felt at home in this whole creator era. And then I hit two stats that stopped me cold.

Over 5 billion people on social, averaging 2.5 hours a day. The most dedicated consumer attention on a single channel in marketing history. And Cincinnati? The #1 ranked innovation hub in the Midwest for startups and small business. Not a typo. Look it up.

So you’ve got a city full of thriving businesses sitting right next to the most powerful marketing channel ever built. And almost nobody here is teaching them how to capitalize.

That’s why we built Scroll. That’s the whole reason.

I spent ten years selling tech to the biggest companies in the world and honestly hated it. Bureaucracy and politics, not actually changing anyone’s life. Now we get to help local businesses grow and make real impact on real people in a real community.

Let’s keep building this Cincy thing 💪 by @chase.scrolls

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4 months ago

Welcome to the Content Film Room 🏈

NFL coaches study game film every week, so I'm doing the same thing with content.. taking top performing videos from high-ticket service businesses and grading them like film.

Ep 1 is a luxury home builder standing inside a framed closet wall telling you it's $400 to move it today and $20,000 in three weeks. 225K views, 79x his normal.

My grade is a 7.9. Price on the mistake in the first second, proof right there in the shot. But he never ASKED anyone to reach out. That's a 75 yard drive that ends with a kneel at the 1.

Swipe for the report card and 3 plays you can steal this week.

Shoutout to Dr. Brian Sutterer, I borrowed the scorecard idea from his NFL injury breakdowns.

Just my two cents, still learning. Comment AUDIT and I'll send over my 12-check audit ✌️ Title slide. A dark, empty movie theater with red seats and a projector beam. Text: Content Film Room, Episode 1. Game film on the content elite. I break down the posts that win. You steal the plays tomorrow. by @chase.scrolls

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4 hours ago

Who knew all those incredible Disney movies was actually just our parents secretly brain washing us with life lessons to chase our dreams. by @chase.scrolls

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a day ago

Spent the last 2 years watching 30+ brands invest in IG. The ones who don’t see results almost always fall into one of these 3. ✌️ by @chase.scrolls

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2 days ago

But I thought organic social can’t actually grow your business…?
More to come soon… ✌️ by @chase.scrolls

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6 days ago

My name’s Chase and I run a 6-figure content agency in Cincinnati Ohio where our whole goal is to help local businesses win with social media. Every post I share is intended to help my audience get a tiny bit smarter on how to use short-form content to attract a high-quality audience of interested buyers. My agency has helped over 30+ local brands over the last two years. We live in a rare era where over 80% of consumers spend over 2.5 hours per day on social media platforms. That’s good enough for the #1 ranked marketing channel available today, and it’s not close. Don’t miss out before it’s too late. If you ever want to say what’s up or talk shop, my DMs are always open. ✌️ by @chase.scrolls

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9 days ago

I’ve tried perfecting my scripts. And I’ve tried riffing with little prep. What I’ve found work best is to keep a running log of good ideas then spend 5-10 mins outline your script before recording. I think you’ll be pleased with the results. Think of it as warming up before a big game. You can’t go in cold and expect greatness. by @chase.scrolls

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14 days ago

I may be oversimplifying but these are the 4 categories that I find work the best whenever we need a banger post. Lmk what I missed. by @chase.scrolls

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16 days ago

Yall know about content pillars but wyk about life pillars by @chase.scrolls

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18 days ago

These are my over-caffeinated thoughts when answering the “why social media” question at a random networking event by @chase.scrolls

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21 days ago

3 of the exact tactics we use to help our customers content stand out and perform better in a crazy competitive creator market… what’d I’d miss??? Let’s keep building 💪 by @chase.scrolls

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23 days ago

The one thought I can’t seem to get out of head lately is that 90% of entrepreneurs fail bc they stop when things get hard. I whole heartedly believe that the game is a war of attrition. And that the growth trajectory is not linear. Someone recently explained it to me as more of a hockey stick. The early years suck, but if you can stay committed, much better days are ahead. So for anyone who is early in their build like me and every week feels like a grind, bills stacking up, whatever the obstacle might be. This is a message to stick with it. You have to believe it will get better. Remember that little ice pick guy from the comic strip? He gave up right before he reached the diamonds. You could be closer than you think. At least that’s what I choose to believe. Keep grinding 💪 by @chase.scrolls

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a month ago