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Modern womenswear, designed to make an impression.
Singapore-based • Worldwide shipping
↓ Book studio
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For our 7th anniversary, we wanted to look beyond the pieces themselves.

We invited four women from our community to share the moments when what they wore changed more than how they looked.

A room entered with greater presence.
A first impression met with certainty.
A new version of herself taking shape.
A body seen differently.

Different women. Different moments. Together, they capture what we mean by The Chello Effect.

Thank you Michelle, Hazel, Veronica and Summer for trusting us with your stories, and for letting us tell them with you.

And now, we want to hear yours.

What is a moment when wearing Chello changed how you felt, carried yourself or showed up?

From 15–19 August, share your Chello Effect in the comments below.

3 participants will each receive S$100 in Chello store credits. Every story is personal, so the 3 recipients will be selected at random from all eligible entries.

Thank you for being part of our 7 years 🤍

T&Cs apply. by @chellosg
70
2 months ago
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You’ve been asking us this for a while.
We think it’s time to give you a little more. by @chellosg
9
17 hours ago
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Something we’ve been waiting to share is getting closer 🤍 by @chellosg
1
2 days ago
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Behind the scenes of Signatures: At the Heart of Chello.

The moments that shaped the final frame and brought the collection to life.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
3 days ago
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Now yours to discover.

Signatures: At the Heart of Chello, Part II is live.

Discover the full collection online now.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
4 days ago
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Almost yours.

Signatures: At the Heart of Chello, Part II lands soon.

Launching on Wednesday, 14 October at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
4 days ago
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Signatures: At the Heart of Chello, recapped.

Considered shape, movement and detail come together in pieces that feel distinctly Chello, yet still bring something new to the wardrobe. Which ones are coming home with you?

Launching on Wednesday, 14 October at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
1
4 days ago
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Signatures: At the Heart of Chello, Part II.

For all the plans you haven’t made yet.

Launching on Wednesday, 14 October at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
4 days ago
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Thank you for joining our Live for Signatures II. Join us as we countdown to the official launch on Wednesday, 14 Oct at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
4 days ago
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Thank you for joining our Live for Signatures II. Join us as we countdown to the official launch on Wednesday, 14 Oct at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
4 days ago
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A close pencil line, with the buttoned bodice giving Amora its character.

Launching on Wednesday, 14 October at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
5 days ago
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The kind of dress that holds attention without asking for it.

Launching on Wednesday, 14 October at 8PM.

#ChelloSG #ChelloStyle #ChelloSignatures by @chellosg
0
5 days ago
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