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cheri wolf | strength & body image coach

@cheri_wolf_

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🧠heal ur insecurity by rewiring ur mind & lifting weights
🎓clinical psychologist in training | pt
🏃‍♀️fndr @rabbit.runcult
💜cnslr @rapecrisis_capetown

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why i changed careers from marketing to mental health after 10 years in the field

and what i’ve been building for the last 6:

a program that helps you build the sexiest, cuntiest, most feral, free, strong, resilient, confident version of yourself by:

1) lifting weights and making your body a home for love

2) quitting horrible diets and fixing your food stuff

3) using psychological science (deep mindset work!!) to set goals that actually matter to you

and find, face, and eradi-fucken-cate all the garbage conditioning holding you prisoner

a year ago I would never have allowed myself to talk without a script, with zero makeup, in my pyjamas, after crying my eyes out cos of anxiety

and now I just care about following the impulse to create and share as it arises

cos honestly aren’t we all a little sick of perfection?

i am cheri wolf, a clinical psychologist in training, trauma-informed personal trainer & counsellor @rapecrisis_capetown

welcome from me and my pjs, to a slice of internet that exists solely to help you reject toxic beauty standards, build your strongest body, and metamorphose into a baddie who wants to stop being scared & get busy living x

#stronggirlsclub #bodyimagehealing #mentalhealthhelp by @cheri_wolf_

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3 days ago

9 things i’ve learned since turning 33, saying goodbye to my dad, starting a business & getting stuck in Botswana

the more your resist something, the more you fear it, the more it comes toward you.

try being more curious. just because what you asked for hasn’t arrived, doesn’t mean you aren’t getting what you desired.

how to live a good life is much like how to climb a mountain good: a lot more enjoyable if you create something from the struggle up instead of yearning for the summit.

the summit is ephemeral, but climbing is forever. we have to believe cysiphys was happy.

fear is a loving protective mechanism that is only there to let you know your body cares. do not do it a disservice by allowing it to win.

tell your fear it’s okay to come along for the ride, but it cannot take the driver’s seat because sexy things are on the other side of your inability to tolerate being a weak ass bitch.

people are going to die. oftentimes they will not say goodbye. but death isn’t nowhere, it’s just somewhere else.

animal companions are wise spiritual beings that have something important to say.

you will die a petulant fool if you fail to open your heart to the whimsy of our miracle-filled world.

you must be silly at any cost. for if you do not, you will bear every cost.

botox is bad for you. so is trying to look like someone you are not. ai makes you stupid if you use it too much. you were made for more than all that.

if you talk badly to your body, you will not have a good life. no, really, it’s science.

psychoneuroimmunology (PNI) is the scientific study of how psychological processes, the nervous system, and the immune system interact to affect health and disease.

persistent self-criticism treats your own thoughts as an emotional threat, activating the hypothalamic-pituitary-adrenal (HPA) axis.

this signals your adrenal glands to produce cortisol and adrenaline. over time, chronically elevated cortisol levels disrupt your metabolism, increase blood sugar, and contribute to weight gain.

being nice to yourself is good for your health, go figure. by @cheri_wolf_

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11 days ago

things i’ve learned from being an outdoors girl that have nothing to do with the outdoors ⛰️🌱✨

• do hard shit outdoors —> tolerate discomfort more efficiently —> be a badass in all areas of life

• remember that i don’t need to be hot, young, trendy or overconsume

• all i need to do is serve my community and compete with myself and treat the earth well by investing in things made by people who care — like Seashell Clothing 🌊🐚

ps i don’t get paid to make these videos for @seashellcsc, but i do get a small commission if you buy from them.

i only partner with brands that make amazing things I love

and they have to share the same ethos as i do: tree-huggin sustainability, getting offline and getting outside & caring about social/eco justice because:

1) capitalism sucks, but we don’t have to when we have the privilege of choice

2) social media is full of messages that encourage us to compare and criticise — which then leads to brands capitalising off our insecurities. i wanna counter that.

#getoutside #adventuregirl by @cheri_wolf_

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16 days ago

Episode one of @gravel.kings 2026 brought to you by Annekar (aan die kar) and Jessikar

Ft @mrvicsorich’s first 1/4 mile race in his ILLICIT Raptor with a sneaky ECU re-map by @wulfchiptegnik

+ a wapapapahh from the king of them @_franco_nell_

powered by a little audacity and a lotta @monsterenergy hehe

#gravelkings #dragracing #4x4racingcapetown taken in Worcester, Western Cape by @cheri_wolf_

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20 days ago

Breaking news on Run Cult TV 🚨

Table Mountain’s table cloth has been stolen.

In partnership with @districtstudioscpt

#parody #obviously

_______________________________
@rabbit.runcult is running our Weekend Takeover and will be sharing a selection of images of the Western Cape and Cape Town. Tag your shots with #capetownmag to be featured. ⁠

⭐️ Weekend Takeover Hall of Fame ⭐️
⭐️ 11 years of Weekend Takeovers ⭐️

👉 Who curated this weekend in: ⁠

2025 - Gabriela Dos Santos @gabriela_d.s
2024 - Olawale Rabiu @iam_waley
2023 - Feroza Cariem @feroza_cariem
2022 - Timothy Kapend @timothy.kapends
2021 - Ute Hermanus @utehermanus
2020 - Yaaseen Barnes @ya_a_seen_him⁠
2019 - Daniella Thibault @daniella_thibault ⁠
2018 - Craig Cupido @falko1graffiti⁠
2017 - Frank Lin @yawlin_ ⁠

Go check out their profiles to see how they’ve grown and what they get up to now. by @cheri_wolf_

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20 days ago

how to stop letting body insecurity keep you from going outside 👀👙

when your brain says:

“my arms look awful”
“everyone’s going to notice my legs”
“i wish i could go swimming”

don’t hide. don’t cancel.

sure, you might feel better for a minute.

but you’re also teaching your brain: “the only way to feel better is by avoiding my body.”

that’s how body anxiety gets stronger. and less life gets lived.

try this instead:

1. name the fear.
what do you think will happen if people see your body?

2. name the cost.
what are you missing by staying home/making your body uncomfortable for other people?

3. go anyway.
wear the bikini. join your friends. get in the water.

when your brain starts nit picking your body, bring your attention back to your actual life: the sun, the water, the trail, the conversation, the gift of being here now.

4. check the evidence.
what actually happened? did your fear come true? or did you get to have a cool experience?

✨your body is not an ornament you have to perfect before you’re allowed to participate in your own life✨

you don’t need to love your body to live in it.

you deserve to live your life while working on your body goal, if you have one.

save this for the next time your inner critic tells you to stay home and follow

@cheri_wolf_
@cheri_wolf_
@cheri_wolf_

if you’d like to heal the root cause of your insecurity using science and spirituality 🖤

ft my fav outdoor adventure kit (made from 100% recycled ocean trash!!) @seashellcsc towelling robe & dry bag 🌊

#bodyimage #outdooradventure #getoutside taken in Body Confidence by @cheri_wolf_

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a month ago

Runners “Therapy”: Episode 1 - Part 1
The place where runners get “therapy” for being runners.

(Like, isn’t the name self explanatory ?)

Stay tuned for Part 2.
Only on Run Cult TV

(The views expressed in this video do not represent the presenters and are for entertainment purposes only.) by @cheri_wolf_

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a month ago

if you want to heal the root of your body insecurity using psychology for baddies, welcome to my little corner of the internet 💕✨

i’m cheri, a clinical psychologist in training and trauma-informed strength trainer that helps people build their bodies while rewiring their minds.

i specialise in body image because it’s scientifically proven to be the key to becoming consistent, disciplined, and confident in every body season.

honestly life is too short and precious to avoid going to the beach for the rest of your life, so if this resonates, I hope you’ll stay and find the courage to believe there’s more for you xx

#bodyconfidence #healingtrauma #strengthtraining #bodygoals taken in Body-Respect by @cheri_wolf_

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a month ago

how to increase your likelihood of getting into bodies of water 👀

#seashellspirit #wildswimming by @cheri_wolf_

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a month ago

if I can become the woman in the first slide for the girl in the last slide, so can you

here’s a poem i wrote when i was anxious about being a failure ten minutes ago (it’s a journey and a practice becoming who you need to be)

the greatest thing you’ll ever learn is

to get the fck out of your own way

srsly

when will you stop making excuses for why you can’t start?

when will you realise that there are innumerable people who have gone before you

less prepared, privileged, and pining

and still they got it done

physics and spirits say

the only difference between them and you

is the size of your dawg

your will

your hunger

to follow that little inkling of desire into the unknown

when did you become too afraid of the dark to realise you’re standing in your own shadow?

what if you took all the energy you so readily use to conjure an excuse

and built a mountain you were born to summit

what if you stopped feasting on the crumbs

you blame the world for rationing you

what if you believed you were mad

deserving

destined

to be

even more

than all you’ve ever daydreamed

what if the thorns in your side are your own horns

what if the biggest mountain you’ll ever climb is a collection of rocks you placed in front of your feet in your sleep

wake up sysiphus

you’ve got to believe you’re happy

you’ve got to believe you came here to do more than what they tell you you’re good enough to do

#helpyourself by @cheri_wolf_

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a month ago

Can cold swimming really cure depression? 🤔

If you’re in the UK and living with depression, you can find out for yourself by taking part in the OUTSIDE Study — a nationwide clinical trial testing outdoor swimming as a treatment for depression.

Follow the research and find out how to join 👉 @outside2study

#ColdWaterTherapy #MentalHealthResearch #OutsideStudy #WildSwimming by @cheri_wolf_

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2 months ago

Tune into Run Cult TV for up to date news in the running and non-running world.

The people are real. The stories are real (I oath)
Shot on an iPhone 7.
Funded by hopes and dreams.

In partnership with @districtstudioscpt by @cheri_wolf_

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2 months ago