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Cheri-Kay Threadgill

@cherithreadgill

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Retail Strategist for fashion/beauty brands
Get INTO retail & grow sell-through
Ex-Hermès Director | Chanel Buyer
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In today’s Retail environment, I understand how difficult it is to engage customers, create effective merchandising, retain employees and implement promotions and events…. Therefore, I am sharing solutions for these challenges, based on my career in retail management with Hermès, Bally & at the Vienna International Centre in Austria. taken in Online Coaching by @cherithreadgill

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a year ago

I was at lunch in Marrakech when the news broke that Karl Lagerfeld had died.

I was sitting at a table surrounded by my Chanel colleagues — we were there for a training seminar. The update hit my phone first. I didn’t want to say it out loud, afraid it might be false. So I looked around the table and asked if anyone had seen the news. Within moments, everyone else’s phones lit up too.

There was a long pause. The unknown is always intimidating — who would come next? How would the collections continue?

Fast-forward to this: Chanel Spring 2027. Karl didn’t need to worry about his legacy — it lives on. And what Matthieu Blazy has brought to the table is highly desirable. This is the essence of true style: it evolves.

Watch the end — Matthieu himself, running out. That’s what a legacy in motion looks like.

The houses that last don’t freeze their icons in time. They hand the story to someone who can carry it forward. Which house is handling its next chapter best right now? 👇

#luxurygoods #RetailStrategist #CHANEL #ParisFashionWeek #fashionbusiness

Photo credit @chanelofficial by @cherithreadgill

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3 hours ago

Yesterday I took you to the French Riviera — some years ago. This morning, this is my walk. 🌊

Monterey keeps teaching me the same lesson: luxury isn’t always the rarest thing in the room. Sometimes it’s what you get to come home to, every day.

In retail we chase the exclusive — the limited drop, the one-of-one. But the brands that last are the ones customers choose on an ordinary Monday.

What’s your everyday luxury? 👇

#luxurygoods #RetailStrategist #montereybay #MondayMotivation #blessings taken in Monterey, California by @cherithreadgill

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2 days ago

Living in Vienna, driving the Rolls to the South of France for a long weekend — because that’s just what you did. (Some years ago 😉🇫🇷)

That’s Monaco behind me, the car with its Vienna plates. People ask where my eye for luxury comes from — it wasn’t a course, it’s my life.

Everything I teach about luxury retail, comes from my experiences.

#BrandStrategist #RetailStrategist #MonteCarlo #FrenchRiviera #Throwback taken in Monte-Carlo, Monaco by @cherithreadgill

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3 days ago

Great fashion, wonderful energy…🧡
I’m so grateful to be able to watch the Hermès fashion show live, from Paris! — it takes me right back to the days when I was the managing director of Hermès, in San Francisco, CA and I attended the fashion shows 2x a year in Paris, as the Buyer

Now: #BrandStrategist #RetailConsultant #CourseCreator #Scaling #Brands

Photo credit @Hermes
Women’s RTW Designer NadègeVanhèe shown in video by @cherithreadgill

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3 days ago

Scarcity sells — whether the bag costs $2.99 or $20,000.

Trader Joe's dropped these $2.99 Halloween totes on September 30th. Lines before opening. Sold out the same day. On eBay within hours at up to $40 — and last year's version resold for as much as $500.

Hermès wrote this playbook decades ago: limit the quantity, set clear rules, never apologize. I picked the orange one — not because it's October…. BECAUSE, as a former Hermès Managing Director, I still gravitate towards #HermesOrange ... 🧡

The lesson for every retailer: scarcity isn't a luxury trick. It's a strategy any business can run — limited quantity, limited time, and desire does the selling for you.

Scarcity: brilliant strategy or cheap trick? Drop your take below. 👇

#brandmarketing #limiteddrop #retailers #brandstrategy taken in Monterey, California by @cherithreadgill

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3 days ago

I just had to repost this fabulous calendar from @kussmund_wien - If you’re in Vienna, you must stop by… 🛍️ taken in Kussmund Wien by @cherithreadgill

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4 days ago

As a retail strategist, I'm calling it: bag stacking.

Dior's 2027 collection is full of doubles — bag in bag, bag on bag. Like fragrance stacking, but for handbags. And the math is delicious: one look, two units.

This is merchandising as storytelling. Dior isn't hoping you buy two bags — they're showing you exactly how to wear two. The styling does the selling.

And yes — it's time to start clutching your Lady Di bag again.

Brands, take note: the fastest way to raise units per transaction is to style the add-on into the look itself.

Would you stack yours? 👇

#RetailStrategy #LuxuryRetail #VisualMerchandising #SellThrough #FashionRetail photo credit @jonathan.anderson by @cherithreadgill

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4 days ago

Fall has arrived. New season, new launches — and Christmas is closer than you think.

Every year, the brands that win the holidays started preparing in September. Inventory planned, assortments locked, holiday displays designed, staff trained. The ones scrambling in November leave money on the table.

I put together my Christmas readiness checklist — the exact steps I walk brands through before the holiday rush.

Comment CHECKLIST and I'll send it to you. 👇

#RetailStrategy #HolidayRetail #SellThrough #WholesaleStrategy #RetailConsultant taken in Vienna - Austria by @cherithreadgill

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5 days ago

Perfect storytelling, creates engaging retail experiences and @carmelvalleycreamery is a masterclass…!!

Your store doesn’t need a bigger budget. It needs a better story.

This little creamery in Carmel Valley has no ad spend, no flagship rent, no big team. What it has: cheese made where you can watch it, a café that keeps you lingering, and a mini store where every detail makes you want to touch — and buy — everything.

That’s experiential retail. Transparency builds trust. Details build desire. Dwell time builds baskets.

Small brands: you can’t outspend the giants, but you can out-story them.

What’s the story your store is telling? 👇

#RetailStrategy #VisualMerchandising #ExperientialRetail #SellThrough #RetailConsultant taken in Carmel Valley, California by @cherithreadgill

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5 days ago

The best-dressed brands and boutiques aren’t scrambling when the season shifts. They planned for it months ago. Preparedness isn’t glamorous, but it’s what separates the ones who catch the moment from the ones who chase it.

Retailers: Is your fall story already on the floor? Brands: Have you shown your retail partners what’s coming next?

The winners in retail don’t react to the season. They arrive before it does.

Photo credit from the newsletter of @keepitchic - Where I always find fashion tips, advice and creative ideas for each new season ✨ Thank You!

#brandstrategy #fallfashiontrends
#retailconsultant #marketing #brandstrategies taken in The Fall Season by @cherithreadgill

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6 days ago

Okay, I have to put you guys onto this combo because l genuinely haven’t stopped wearing it.
Vanilla Skin already smells amazing, but layering it with Heavy Cream completely changes it. It makes it fluffier, creamier, and honestly just so much more addictive.

#phlur #phlurfragrances #scents #fragrancestacking #fragrancelayering taken in Monterey, California by @cherithreadgill

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7 days ago