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ChicExecs PR + Retail Agency

@chicexecs

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Award-winning PR + Retail Agency specializing in public relations, retail placement and digital marketing.✨

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The ChicExecs team had such a fun afternoon celebrating the grand opening of @fleastyle's first West Coast location, The Original Hat Bar in beautiful Laguna Beach! 🤠✨From custom hat styling to great conversations this event was the perfect way to celebrate an incredible milestone. We also loved helping put together VIP goodie bags featuring some of our amazing clients’ products, giving media attendees the chance to discover products they'll be talking about long after the event. 💛A huge thank you to everyone who joined us and made the day so special! We can't wait to see all the coverage and excitement to come.And special thanks to @ashleyjacobstv @meganhealytv @heatherlaketv for joining us!#ChicExecs #FleaStyle #GrandOpening #MediaEvent #PR by @chicexecs

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Last week, our team was back at Dallas Market, and it reminded us why this market continues to be one of our favorites year after year 🤠There’s nothing quite like walking the show floor, discovering innovative products, spotting the trends that will shape the seasons ahead, and reconnecting with the incredible brands and clients we have the privilege of working with.Every conversation, every meeting, and every new discovery reminds us why we love what we do. Staying immersed in the industry allows us to better serve our clients and continue creating opportunities for their growth.Thank you to everyone who took the time to meet with us. We always leave Dallas Market inspired, energized, and already looking forward to the next one.See you next time! 🤍#DallasMarket #DallasMarketCenter #RetailStrategy #ChicExecs #TradeShow by @chicexecs

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The way consumers discover brands is changing. 👩🏻‍💻Today, many shoppers ask AI platforms what products they should buy, compare options, or look for recommendations before they ever visit a retailer or search engine.That means brands need visibility beyond their own website.At ChicExecs, we’ve spent more than two decades helping consumer brands earn trusted media coverage across national publications, broadcast networks, product review sites, shopping editors, and retail-focused media. As AI search continues to evolve, we’ve adapted our public relations strategies to help clients become part of the trusted editorial content AI references.This case study shows how we approached one client’s summer campaign with AI Visibility in mind. ⭐️This strategy wasn’t about generating as many media placements as possible.It was about earning the right placements. 📰AI systems place significant value on trusted editorial content that helps consumers make purchasing decisions. That includes independent product reviews, buying guides, seasonal shopping roundups, retailer-focused coverage, and authoritative recommendations from established publications.For more than 20 years, ChicExecs has built relationships with journalists, editors, producers, and shopping experts across the United States. Those relationships, combined with strategic storytelling and category expertise, allow us to secure the types of coverage that continue creating value long after publication.Every placement has a purpose.This strategy wasn’t about generating as many media placements as possible.It was about earning the right placements. 📰AI systems place significant value on trusted editorial content that helps consumers make purchasing decisions. That includes independent product reviews, buying guides, seasonal shopping roundups, retailer-focused coverage, and authoritative recommendations from established publications.For more than 20 years, ChicExecs has built relationships with journalists, editors, producers, and shopping experts across the United States. Those relationships, combined with strategic storytelling and category expertise, allow us to secure the types of cov by @chicexecs

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Just wrapped May reporting for one of our consumer brands 💫This is what happens when PR, influencer marketing, paid media, and retail support work together:• 71 media features• 1.23B online readership• 171 PRWire pickups• 1.65M influencer views• +36% Google purchases• +202% Meta purchasesCoverage with strategic angles was secured in respected consumer and lifestyle publications including GearJunkie, Food & Wine, Yahoo Shopping, AOL, Business Insider, and additional 71 pieces of syndicated media outlets across BuzzFeed, Martha Stewart, People Magazine, CNN, Men’s Journal, Good Morning America and more!Influencer campaigns generated 1.65M views across 54 pieces of content while supporting key retail partners including Target, Walmart, Costco, and Dick's Sporting Goods.Not every win looks the same. Some months are about awareness. Some are about conversions. Some are about building momentum heading into a key season.Right now, our focus is simple:Scale what's working.Test new creative.Support summer product launches.Drive retail sell-through.On to June. 🙌🏻#MarketingAgency #PublicRelations #InfluencerMarketing #PaidMedia #ConsumerBrands by @chicexecs

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