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Chi•dhe•rah

@chidherah_

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followers

853

following

•Hi! I'm Chidera {Chee.dair.rah}
•Steward of @drinkzohbo & @dustedcrownstudios
•Follow me on my journey 🫶🏾

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4 months ago

Some experiences stay with you long after you leave the room.

I recently attended Sickle Scars, an exhibition that brought together artwork created by people living with sickle cell.

I went expecting to experience an exhibition.

I left thinking about people.

About the science I learned in school. About the things I understood intellectually but had somehow separated from the human experience behind them.

And about Karina. 🕊

About Richardson. 🕊

About everyone whose lives were affected by sickle cell.

The artwork reminded me that awareness cannot only be about knowing the facts. It has to be about remembering the people behind them too.

People who experience the pain. People who undergo transfusions. People who love, laugh, dream, struggle and keep going.

I’m grateful that @drinkzohbo was able to contribute to this experience in a small but meaningful way.

But more than anything, I’m grateful I stopped long enough to listen, look and remember.

Thank you to everyone who created a space where these stories could be seen.

Sickle cell is more than a diagnosis. There are people behind it. There are stories behind it. And those stories matter.

#sicklecellawareness #Sicklescars #RiseaboveGTA #DrinkZohbo #Communitysupport

Thankful for everyone who has supported and has loved @drinkzohbo

Tagging some of the organizations that you can reach out to for more information on how you can learn and support in any capacity: 👇🏾

@notjustyou_njy
@riseabovegta
@canadaslifeline taken in The Creative Hive by @chidherah_

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9 days ago

I'm proud to share that @drinkzohbo has been nominated for the Canada Small Business 100, presented by Mastercard 🎉

Zohbo started with one desire. Growing up, I drank 'zobo,' hibiscus tea steeped with pineapple peels, ginger, and cloves. Years later, I moved to Canada and was struck by how multicultural this country is. I wanted to bring my own dish to that potluck. So Zohbo became my way of sharing my West African heritage, a premium, handcrafted artisanal mocktail. Three flavours. All natural ingredients. No preservatives.

It hasn't been a straight line. Food science, HACCP plans, being ghosted, convincing someone at a market that hibiscus isn't a "drug" 😮‍💨. But every bottle sold reminds me why I started: to add my flavour to this beautiful mix of a country, and hopefully help the next generation see their own culture reflected on the shelf too.

This nomination is a moment to say thank you, to everyone who's tried a bottle, stocked us on a shelf, or shared a Zohbo with others. This is for my community, and for every founder building something rooted in where they come from.
Thank you @canadasmallbusiness100 and @mastercardca for this honour 🙏🏾
#GLORYCSB100 taken in Alberta, Canada by @chidherah_

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a month ago

She wasn’t getting the promotion. She was unfulfilled in corporate. So she decided to bet on herself.

Meet Chidera — building a Zobo (hibiscus drink) business from scratch in Canada, one bottle at a time. She hasn’t left her corporate job yet. But she’s building something that’s hers.

“God said do it.” So she did. 🇨🇦

Full story on the channel — link in bio.

#ImmigrantEntrepreneur #cityofedmonton #AfricansInCanada #ImmigrantStory #diasporastories taken in Edmonton, Alberta by @chidherah_

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2 months ago

From boarding school at 17 to building a business in Canada 🇨🇦. @chidherah_ ‘s story is proof that the path people hand you isn’t always the one you’re meant to walk. Swipe through her journey.

Full episode link in bio. And stay tuned, her next episode is about the business she’s building from one of Africa’s most popular drinks. #AudaciousRebuilders #ImmigrantStory #newcomerstocanada #blackcanadian #immigrantsincanada taken in Edmonton, Alberta by @chidherah_

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2 months ago

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2 months ago

@chidherah_ came to Canada at 17 and she shares her lessons in this 1hr conversation about what makes or breaks an immigrant.

Watch full conversation on YouTube- link in bio taken in Edmonton, Alberta by @chidherah_

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3 months ago

And it's a wrap for us at K Days 2026! It was a joy meeting new people, learning more about our target consumers and watching people discover their favourite flavour 🤤

In 2024, I went through a change, both physical and psychological. I went to K Days with family and friends but in more ways than one, I still felt alone.

2 years later, I went back to K Days as a founder of @drinkzohbo. Showcased with the Maker Faire program with @exploreedmonton and sponsored by the one and only @blackbusinessedmonton. I came back more sure of myself and with the true confidence that I was never alone in the first place. This kind of confidence can truly only come from God and after focusing on healing and loving oneself ❤️

Grateful for the opportunities, always! I never want to take them for granted so I'm documenting them 📝

Next up: @yegheritagefest 🎊 Look at the last slide for the details

🫶🏾

My mother's baby 🥰

Same family, different settings ✨️☺️

Video taken by @thekerenelijah 💕

Start of something new! Building the team, one zohboholic at a time 😉

My favorite picture of the whole week. It captures the loneliness, focus and intensity of my life as a founder.

@faykak, my sister friend reviewed and loved the 'Citrus Burst' mocktail kit!

I loved the firework shows at the end of the night! It was beautiful 😍 but low key scary because fun fact, I got blasted by a fire cracker on the side of my head as a kid 🥲😮‍💨🫠

Up next, Heritage festival! A big thank you to the @ncaedm for the opportunity! We're doing a spin on our drinks! I'm sure you'll love it. Come find us at Pavilion 41! 🎊📌 taken in Edmonton EXPO Centre by @chidherah_

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3 months ago

*Turn Sound On* for our founder's, @chidherah_ honest reaction to seeing the face change when someone tries on of our drinks!

Quick storytime: This wonderful woman mentioned that she had heard someone, who was just passing by her, say that they loved the sorrel they tried and it was really good! She became curious and decided to make a purchase. We promised her that it was good and it will be worth it.

She decided to try it in front of us and you can hear my excitement at the sight of her face change. That is ingrained in our memories. Seeing everyone's smiles or shock or excitement when they try our drinks, especially the kids, makes the journey worth it!

Today is our last day showcasing our drinks and telling our story at K Days for 2026! There's still time to discover which flavour is your favourite, get a 6 pack to share with your family and friends, or get our mocktail kits for yourself or as a gift for someone! Don't miss out on what WILL be your new favourite drink✨️
#yegdrinks #zohbolicious #zohboholic #drinkzohbo #kdaysyeg taken in Edmonton EXPO Centre by @chidherah_

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3 months ago

Baby, in a world full of blood orange/grapefruits and pineapple/passionfruits... you're the only Original I see 👀😉

Honestly, if someone said this to us, we'd blush AND ask for their number 😩

We're giving you full permission to steal this line this weekend, as you celebrate the men in your lives. Use it wisely. Or don't 🫣 Either way, come back and tell us how it went!

Now drop YOUR best Zohbo rizz line in the comments so we can take notes! The most liked comment might just get a reward 🤫

Swipe -->

We told you we had some good news! 📍 Catch us at K Days, Edmonton — July 17-23!

Big thank you to @exploreedmonton 's Maker Faire (holding us down July 17–19) and @blackbusinessedmonton (carrying us through July 20–23) for making this possible 🥳

Use the link in our bio to join our club for more updates and perks, especially for K Days! Be a #zohboholic 🔥

We're always grateful for the love and support!

Come Find Us!🗣 Share this post with everyone you know! ✨️ #kdays #kdays2026 taken in Edmonton EXPO Centre by @chidherah_

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4 months ago

#throwbackthursday to our last market that was hosted by the Black Business Edmonton team @blackbusinessedmonton ☺️ Shout out to the whole team for planning such a wonderful event that brought Black businesses together in such a well thought out space to reflect and connect.

We came with our hearts open not knowing what to expect and got the chance to make new connections with other wonderful POC entrepreneurs, meet so many new people who loved both our story and the drinks, and we evidently SOLD OUT! 🎉

This post is a celebration of a milestone. Our first ever market where we sold out. We're documenting all the wins online, we hope that's okay because we'd love for you to come on this journey with us. It might have had a few bumps here and there but it's proven so far to be worth it!

More news on the way, #zohboholics 🫶🏾 Be on the lookout!

#celebrationcake #hibiscusmocktails #drinkzohbo taken in Alberta Aviation Museum by @chidherah_

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4 months ago

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