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CHOPS FOR TEA

@chopsfortea

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Gavin Krasner—Creative Director ➕ Mostly crafting memorable brands & experiences. Explore the paddock for design adventures 🔆 Partner @hellostoryland
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Recently @logoarchive put a call out asking designers to share some favourite logo marks, contributing to the ‘world’s largest logo book’. A logo mark isn’t always needed, but when done well it can become a powerful part of a brand’s identity. I’ve always loved the challenge of creating a symbol — taking the story, strategy and personality behind a brand and distilling it down into something ridiculously simple. The best marks are never just decoration.They hold meaning.They create recognition.And hopefully… they stick around. A few favs from my archive here spanning 26 years. All created as part of broader brand identity projects — a little more of the thinking behind each can be found over on the Chops site. Which one is your favourite from this selection? Swipe for the cheat sheet. taken in Dja Dja Wurrung Country by @chopsfortea
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4 months ago
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I’m absolutely thrilled to now be in a position to share a wonderful project with @thefreedfromcompany I’ve been working hard on for the last 4 months! This is the Hotel Dry Mini Bar Selection! With 12 of the world’s best and most delicious #nonalcoholic spirits and elixirs. Curated to be part of #madethegrade selection. Decided by some of the world’s most renowned sommeliers. All packaged in a luxurious presentation case! Over the coming weeks I’ll share some behind the scenes insights into how I created this experiential drinks display , the materials and processes used to build it and some inspiration behind the design. It is way more than just a box! It is an experience!! An exciting new #alternativetoalcohol I made this!! In conjunction with @chopsfortea and I can’t wait for you try it out!! Coming soon to your favourite 5 star hotel!! It’s #madeforgood taken in Brighton and Hove by @chopsfortea
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5 months ago
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Brand Personality — Young, Vessels & Objects One of my favourite projects from late last year. Sydney-based ceramicist Emma Young creates beautifully textural vessels & objects — tactile pieces that feel both ancient and strangely contemporary at the same time. Every work carries its own quirks and character, so the identity needed to reflect that same sense of individuality, restraint and quiet confidence. The typography became a huge part of the personality. A distinctive vertically stacked ‘YOUNG’ mark sits alongside the cleaner, more refined Vessels + Objects type treatment — creating this really nice tension between sculptural boldness and gallery-like sophistication. Tall, grounded and slightly unconventional in all the right ways. The type almost behaves like one of Emma’s vessels itself. Such a delightful client. Please go and check out Emma’s work @youngvesselsandobjects taken in Dja Dja Wurrung Country by @chopsfortea
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5 months ago
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Possibly a world first (and last) — whatever it was, it was certainly fun. Thanks again to the impressive @lesliekeiththornton (sir), to Dame Tracey Naughton and to you my friends and members of the public that sat, listened and endured me ramble on about drying dishes for 20 minutes. Who knew… taken in Dja Dja Wurrung Country by @chopsfortea
4
6 months ago
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DRY BEFORE YOU BUY DIsh drying. Live. In the flesh. Oh yes. - - - 2pm this Saturday Sir Leslie Thornton’s Kitchen Gallery 10 Rowe Street, Castlemaine VIC 3450 - - - There’ll be bubbles. There’ll be drying. There may be greatness, you may partake. - - - While you’re there, wander through Leslie’s paintings, sculptures and other highly questionable documents. Mostly recommended. No guarantees. - - - Final weekend of Castlemaine State Festival. Art everywhere. Go see it. Get amongst it. taken in Dja Dja Wurrung Country by @chopsfortea
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7 months ago
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Yep, what the 😳 is going on in the world. Apparently this is happening tea towel fans. - - - Dry Before You Buy is live performance featuring me, Gavin Krasner, together with renowned artist @lesliekeiththornton Happening unofficially as part of the Secret Tea Towel Society exhibition. Sir Leslie Thornton Kitchen Gallery. 10 Rowe Street, Castlemaine. Open Studio from 1pm. Showtime at 2pm — @castlemainefestival And there will be merch for sale. 100% organic cotton tea towels as well as epic paintings, prints and books by Sir Les. See you there. taken in Dja Dja Wurrung Country by @chopsfortea
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7 months ago
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This is happening right now! So much fun to have been invited to exhibit with the revered @lesliekeiththornton The Secret Tea Towel Society — an exhibition of functional art. On at the Kitchen Gallery until March 29th. by @chopsfortea
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7 months ago
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Happy 2026 horsey types. Yes, it’s a flying lamb. No, I don’t need to explain. Back yourself, take a leap, grow wings if required. ❤️ taken in Dja Dja Wurrung Country by @chopsfortea
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8 months ago
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Working with my team @hellostoryland including the very talented @annette_genevieve we’ve developed a visual language and comprehensive marketing for @creativersefestival — Bendigo’s Children’s Festival celebrating creativity, storytelling and a whole heap of fun. Such a pleasure to work with the team @arenatheatreco We can’t wait for Saturday! - There are still some tic available I believe but most shows have sold out!! taken in Dja Dja Wurrung Country by @chopsfortea
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a year ago
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So much fun… working with @creativersefestival @arenatheatreco to develop a visual language for what is going to be an awesome celebration of creativity @ulumbarra next Saturday. Can’t wait to share more on this. - - - THE CREATIVERSE is a brand new children’s festival coming to Bendigo… creative workshops, immersive zones, live shows and more. And flash sale tix are still available. taken in Dja Dja Wurrung Country by @chopsfortea
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a year ago
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I STAND UP. Do you? It’s been a while since I shared some early development work for this project. Sharing a snippet now of what will be a national Australian campaign for @voiceofchangeau — I feel privileged to be able to help their cause for ending domestic and family violence. Give them a follow and learn how you can make a difference. Be The Change. by @chopsfortea
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a year ago
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It’s been a very productive week at the studio. Can’t wait to share. For now, a fun ‘little’ project with a very big message. More to follow. I’m curious to know which colourway you like, without giving you too much. Other than this will be part of a national campaign in Australia. Thanks team. Use the vote slip or let me know your thoughts in the comments. 😃 #graphicdesign #istandup #campaign #branding #identity #typedesign #typography #illuminated #messaging #chopsfortea #castlemaine by @chopsfortea
4
2 years ago
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