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Make art. Build Brands. Confuse people.
Building @merkion.hub
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Hi, Iโ€™m Chris! Itโ€™s about time I introduced myself properly.

๐Ÿ’ก Who am I?
Iโ€™m 33, running a management consulting company, and working as an ADHD coach.

๐ŸŒฑ Where did I grow up?
On a farm in Germany - where I learned resilience the hard way.
My grandpa woke me up early every morning, even if Iโ€™d just come home from the club a few hours before. (Farming life doesnโ€™t take a day off!)

โ˜€๏ธ Where am I now?
Living in sunny Valencia, loving the mix of productivity and paella.

๐ŸŽพ What do I love?
Playing padel! Sports are a huge part of my life, sometimes too much. Iโ€™ve been known to push things to the extreme, but thatโ€™s just how Iโ€™m wired.

๐Ÿ“– One book everyone should read?
Manโ€™s Search for Meaning by Viktor Frankl. Itโ€™s life-changing, helping you find purpose, even in the toughest times.

๐Ÿ–ค Slightly tattoo-addicted?
Yep, thatโ€™s me. Every tattoo tells a story, and Iโ€™m always tempted to add โ€œjust one more.โ€

๐Ÿง  Whatโ€™s my ADHD story?
He was diagnosed as a kid. He was diagnosed again as an adult when my life fell apart.
Since then, Iโ€™ve been on a mission to master ADHD,at home, at work, and everywhere in between.

๐Ÿš€ Why do I do this?
Helping others grow and succeed lights me up.
Seeing someone unlock their potential? Nothing beats that.

๐Ÿ˜‚ Fun fact?
Once, wearing a cap and square glasses, I got mistaken for Mark Forster.
So, yeahโ€ฆ someone has my signature on their wall. Sorry, itโ€™s not the real deal!

๐Ÿ‘‰ Thatโ€™s a bit about me.
Now Iโ€™d love to know
Whatโ€™s your story?

#adhdentrepreneur #adhd #tdahvalencia #valencia taken in Valencia by @chrisssorg
5
2 years ago
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Before posting anything ask yourself these 4 questions:
1. Who are you
2. What outcome
3. How much
4. By when

This is literally the first question you see when using @merkion.ai , our AI Creative Director for personal brands.

We start with your WHY to guide you down the right path.

Comment MERKION if you want to sign up to our waitlist by @chrisssorg
7
4 months ago
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Just because you can build it with AI doesn't mean you have to build it with AI. Sometimes it's better to just build something. Not at all. We need to go back to understanding what are the actual problems that people have. If five million people are selling a shovel, we will lose people. Fall in love with the problem your customers have and that's it. by @chrisssorg
0
4 months ago
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I measure my personal brand's health with 4 numbers

Likes and followers aren't on the list.

๐Ÿญ. ๐—ฃ๐—ผ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†
2 posts per week, every week, beats 8 posts in one week and then silence. A burst followed by 5 weeks of nothing is a content sprint. Brands are built via Consitency.

Do this: 
โ†’ Commit to 3-4 posts per week. Pick a number you can hold for 6 months, not 6 days. 
โ†’ Choose a format you can deliver AND like delivering. If you hate writing carousels, you'll quit by week 3.

๐Ÿฎ. ๐—ฃ๐—ถ๐—น๐—น๐—ฎ๐—ฟ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ
When one pillar dominates, your feed becomes a template. A balanced mix shows there's real depth behind the brand.

Do this: 
โ†’ Define 3 pillars max. Example: behind-the-scenes, contrarian takes, identity. โ†’ Check your last 10 posts. If 8 come from 1 pillar, rebalance.

๐Ÿฏ. ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ
TOFU builds awareness. MOFU builds trust. BOFU converts. If 90% of your content is reach content, you have an audience with no path forward.

Do this: โ†’ 
Tag every post TOFU, MOFU or BOFU before you publish. 
โ†’ Aim for 40/35/25 over a month, not per week.

๐Ÿฐ. ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฑ๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป
A balanced pillar mix alone is not enough. Every pillar has to show up at every funnel stage. Key pillars missing from key funnel stages is where trust breaks down, quietly, while your metrics still look fine.

Do this: 
โ†’ Build a simple matrix: pillars as rows, funnel stages as columns. 
โ†’ Drop your last 10 posts in. Empty cells are your gaps. Fill those first.

When all 4 are in place, results will follow.

This is why brand health is one of the main things  @pieroaroundthecorner Piero and I are building into @merkion.ai . A score across all 4 signals, so you always know how healthy your brand is and where it's slipping.

Comment "Brand" to join the Waitlist. by @chrisssorg
4
4 months ago
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This weeks rules to life by. 

What is your rule? by @chrisssorg
1
4 months ago
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This is exactly why I started my personal brand. So that I could meet with other creators, founders and entrepreneurs.

Iโ€™ve been building a new company with @chrisssorg called @merkion.ai 

Last week we had our first in person โ€œPersonal Brand Brunchโ€ event at @thefederalcafe and here are 3 takeaways:

1. Personal brands work when the audience believes they know your entire world.

2. Personal Brand is the expansion of an experience (that experience being you and your know how)

3. Vitality is good but itโ€™s addicting, make sure thereโ€™s a strategy behind it.

Weโ€™ll definitely host more, so if youโ€™re in Valencia, DM me to be part of the next one ๐Ÿ‘Œ๐Ÿผ by @chrisssorg
22
4 months ago
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The word branding implies something is put on you from the outside but your brand is nothing you build from the outside. You're building it from the inside out. You are the brand.
Do you agree? by @chrisssorg
2
4 months ago
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How much AI are you using in your content creation? 

#personalbranding by @chrisssorg
8
4 months ago
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The Daily Brand Interview has been a game changer for me, my team at Merkion, and also now our testers because it's basically extracting your voice on a day-to-day basis. 

The best compliment is when your tester is already calling it their brand therapist. You also want to build your own brand identity and talk to your own brand therapist. 

Just DM me brand and I will send you everything. by @chrisssorg
1
4 months ago
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How are you holding yourself to a higher standard? by @chrisssorg
6
4 months ago
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We deleted 186 content pieces.

Every post, every video, every draft we'd built over 6 months. Gone.

We'd been changing formats, trying different angles, rewriting scripts. None of it worked. So we sat with why, and the answer was uncomfortable: we were creating too far away from the work. 

The  content was divorced from what we actually built, decided, shipped.

Starting over was faster than fixing it.

We rebuilt around what was already happening. 
Every meeting gets transcribed now. 

Decisions, conversations, moments that explain what we believe, all of it goes into the system.

We do a short daily interview: what happened, what we felt, what we decided. We pull our calendars weekly so nothing gets lost.

The week already has the content. We just needed a way to catch it.

Something shifted when we did that. The posts started sounding like us because they came from us: what happened, in our actual words.

That's the only kind of content that can keep going.

What happened this week that you haven't written about yet? by @chrisssorg
6
5 months ago
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Consistency without a message is a waist of time. by @chrisssorg
2
5 months ago
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