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Chuck Adame

@chuckadame

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Founder of @boilerroomcreative
email: [email protected]
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9 whole months. 🤍

I can’t believe how fast our little go with the flow, down for anything, adventure seeking, curious giggle monster is growing.

Don’t be fooled- he may look like his mama, but that’s daddy’s little best bud right there. by @chuckadame

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14 days ago

From sketches to the polo field🌵✨ We had the absolute pleasure of designing, fabricating, and installing the official merch tent for Sabrina Carpenter’s iconic Coachella headlining set. We went full Dive Bar chic💋🎀

#coachella #sabrinacarpenter #experientialdesign by @chuckadame

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5 months ago

In the last 25 years I’ve experienced Coachella with so many friends, family, loved ones and I have always enjoyed seeing each person experience the festival in their own unique way.  This year was something extraordinarily different for me.
This year I experienced the full 7 week run with our 4 month old son right along side us. I was also able to see my beautiful wife Rita in a whole new light. Watching her be an amazing mother while also being a department head at the festival AND running our business at the same time. I’m sorry to brag but no one can do it like she does. She makes it look so easy and effortless and always with grace and a positive attitude. When we arrived onsite Zack was barely going to be 3 months old. He attended meetings with us, met a bunch of friends and staff members and apparently he even made friends with another baby that was hanging out with Sydney Sweeney backstage at Stagecoach. (He’s so much cooler than us already.)
All this public bragging on social media to say I’m truly grateful for this life we live and I’m so excited to experience this whole new chapter in our life with Zack. Our dear friend Rosie gave us some pretty solid advice when Rita was pregnant. She said, when you have your baby your life doesn’t stop. That baby comes into your world and becomes a part of your every day life. Keep doing what you do and make sure they experience your life with you. So here we are; In just 4 months in this world Zack has been from Vegas to Lake Havasu, been off roading in a Jeep, has driven in a SXS UTV through the desert, has been to California, and then spent 7 weeks at Coachella at an offsite air bnb for load in days, lived onsite at the festival in an RV during show days, has never skipped bath time at night, sleeps 6-8 hours through the night (even with a full concert going on), he’s been in production meetings, and he just keeps rolling with everything we throw at him.
So this post is for our little guy Zack. Thank you for being such an awesome baby. Thank you for being an emotional support baby for the entire staff. Thank you for making every day better. Always smiling and laughing. I love you Zackie. by @chuckadame

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5 months ago

💚 Zack Anthony Adame 💚 1/1/26

You made me a Mother. In all of its primal, instinctual and sacred glory. A mother.
I feel like I am in a dream. How is this real?

You’re still a baby and yet I see you and the curiosity burning in your eyes, and I cannot wait to show you the world.

You’re still a baby and yet I feel you and the empathy pouring out of your heart, and I cannot wait to teach you to become an amazing little man just like your father.

You’re still a baby and yet I hear you and the joy in your smiles, and I cannot wait to give you everything I’ve got so you can have the best life you deserve.

And while I wait, I’ll be devouring every moment of this experience of motherhood that you are giving me. This is what heaven feels like. by @chuckadame

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8 months ago

The past 24 months with the love of my life.
Thankful and grateful everyday. 💕
#nextchapterloading by @chuckadame

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a year ago

We put the clouds in the sky—literally—and made Brookside feel like a daydream ☁️💫
Installed a massive Night Market sign while we were at it. Just another weekend. We’ll keep our heads in the clouds—turns out, that’s where the magic starts. #HeadInTheClouds #goldenvoice #88rising taken in Brookside Golf Club by @chuckadame

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a year ago

Finally got the sand out of our boots! 😋
We brought a giant boot to Gulf Shores, rode a jet ski into the Alabama sunset, and made a sign that spoke to every soft cowboy heart 🤠 💕
Morgan Wallen said ‘I just wanna love somebody’—so we let the sign do the talkin’!

What an incredible show.
Sand in My Boots 2025

#morganwallen #sandinmyboots #countrymusic #experientialmarketing by @chuckadame

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a year ago

Desert dust, country lust, and a whole lotta love 🤠🔥
Boiler Room Creative pulled up with big ideas and a playlist full of Luke Combs and Jelly Roll to help turn @Stagecoach into a cowbow-stompin’ dreamscape. Massive thank you to @goldenvoice for letting us turn up the heat and sprinkle some wild into the weekend. From VIP spots made for kickin’ back to art installs made for golden hour photos, we’re feelin’ nothing but gratitude. ‘Til the next rodeo 🌵🤍 #Stagecoach2025 taken in Empire Polo by @chuckadame

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a year ago

A moment for the sign…

#obsessed by @chuckadame

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a year ago

Boiler Room Creative X our favorite desert 🌵
This years Coachella was a dream come true. ✨

We had the honor of designing the headliner Green Day’s merch tent AND customizing the iconic, one and only, Ferris wheel at Coachella for talented Weeknd’s & Jenna Ortega’s new film “Hurry Up Tomorrow”. 🎡

We are so grateful because this was so dang cool to say “we did that!” Cuz… WE DID THAT!

#experientialmarketing #coachella #greenday #theweeknd taken in Empire Polo by @chuckadame

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a year ago

Guy Fieri‘s Flavortown Tailgate 2025… We put in the hard work, long hours, and next level creativity to bring larger than life structures and epic spaces for guests to feast on the best flavors in town 🍔 🔥
From bold builds to big bites, we definitely brought all the sides to the Super Bowl this year. 😋

Huge thanks to @mediumrare for trusting us and making it all happen & to beautiful New Orleans for bringing the energy⚜️ 🏈

Until next time! #FlavortownTailgate #SuperBowl2025 #NewOrleans. taken in New Orleans, Louisiana by @chuckadame

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2 years ago

Shaq’s Fun House & Sports Illustrated The Party 2025! 🎡✨

Let me tell you about our not-so-little weekend at Mardi Gras World 🎭 for Super Bowl LIX! 🏈

One venue, three events, three days… and honestly, we lost count of how many builds we brought to life! 💫 Grateful is an understatement

None of this would have been possible without our incredible crew & support team—we have some true MVPs! 💛

#SuperBowlLIX #NewOrleans #ShaqsFunHouse #sportsillustrated taken in New Orleans, Louisiana by @chuckadame

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2 years ago