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Chuck Carrasco-Rudy

@chuckhead

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Creative Director & Designer available for hire
Brand Design & Marketing Collective for larger projects: https://www.thinkelastic.co
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We are launching more work for Way Ahead Brews with the introduction of the first two variants in the portfolio. The start-up brand employs a modernized family crest logo at its core giving each variant its own interpretation of the crest yet remaining connected to the family. New brand identity work is up. https://www.chuckhead.com/ Contact for new client projects, brand consulting, and select agency work. #BrandDesign #CPG #BrandConsultant #ArtDirection #CreativeDirection #35Years by @chuckhead
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16 days ago
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Design in the wild #inspiration #citylife #patterns by @chuckhead
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2 months ago
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About last night… #NYCStorms by @chuckhead
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2 months ago
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Excited to share the first look at a new non-alcoholic beer brand I've been helping bring to life: Way Ahead Brews. Anchored to the founder's family crest, the new seal and custom wordmark take on a life of their own — a little playful, a lot confident. Simple, but powerful: a distinct silhouette, inviting type, and imagery you don't expect in this category. New brand identity work is up. https://www.chuckhead.com/ Much more to come. #BrandDesign #CPG #BrandConsultant #ArtDirection #CreativeDirection #35years by @chuckhead
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2 months ago
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by @chuckhead
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2 months ago
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Shifting perception, one service offering at a time. #TBT to the brand development for Rudin and 3 Times Square — a grand building with genuine hospitality. More to come! @rudinnewyork Team: Jeannette Williams, Jonathan Mutch, Kate McDermott, Klint Davies, Marisa Faustino, Meg Kerr, Ron Paiisley, Sarah Porwoll Photography: Sophie Sahara, Hair / Make-up: Mark Edio Background Illustrations: Geoffrey Knott Developed with @mosaicna #BrandDesign #CommercialRealEstate #CreativeStrategy #BrandConsultant #ArtDirection #CreativeDirection #35years by @chuckhead
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3 months ago
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Zero proof. Full flavor. All craft. A new client came to me with a beverage idea — and a family crest. What he needed wasn't just a label, it was a brand worthy of the name behind it. No alcohol. No shortcuts. Just identity work built to last. New brand identity and packaging work — full reveal soon. Contact for new client projects, brand consulting, and select agency work. https://www.chuckhead.com #BrandIdentity #PackagingDesign #NonAlcoholic #BrandLaunch #CPG #CreativeDirector #35Years by @chuckhead
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3 months ago
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#35years #gaypridenyc #justplaingay by @chuckhead
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4 months ago
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As spring moves into summer, I took some time (between pushing “type” in Powerpoint and prepping for a brand strategy presentation) to stop, breathe, and appreciate the world around us. As I dug deeper into the moment I could see the power of nature as an undisputed source of constantly rejuvenating inspiration — even in the city. Colors that are rich, singular, and joy-inducing. Textures that define space, invite touch, and explore geometry. Shapes that are symmetrical, structural, and playful. Enjoy the ride from spring into summer with a sense of seasonal discovery and inspiration. #BrandDesign #DesignInspiration #DesignPrinciples #ColorTextureShape #CreativeConsulting #Freelance #ArtDirection #CreativeAgency #SeasonalInspiration #35years https://www.chuckhead.com by @chuckhead
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5 months ago
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#tbt to the Brooklyn Fine Art Print Fair Sometimes you need to move yourself to move your work. Stand up. Leave your desk (or kitchen or couch or office). Lift your head. Take a (longer) walk. Go see how others express themselves and ideas through color, image, and type. Design, brands, marketing, and communication thrives, evolves, and learns because of the things we see and do every day. No matter how special or mundane. Take a moment to see, hear, and feel what's around you. And if it's nothing new, look at it differently or walk a little further. @powerhouse_arts #BrooklynFineArtPrintFair #DesignInspiration #Art #BrandDesign #CreativeStudio #BrandConsultant #LifeInspiresWork #Print #ArtFair #IRL #35Years by @chuckhead
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5 months ago
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We all share horror stories of bad clients, but we don’t always show our appreciation of the green flag clients that help shape our careers. They view you as a strategic partner and not just a vendor or pair of hands. They provide specific and consolidated feedback versus vague clichés and off-brief personal preferences. Most importantly, they are willing to take risks with you to create stand out work in their industry (we make them look good!) Share some of the best work you’ve done because of an incredible trusting client partner. 1. Frïs Vodkea, Pernod Ricard. Developed with Brand Union 2–3. 1285 Avenue of the Americas, commissioned illustration/ installation by Mary van de Wiel, RXR. Developed with And Partners Group 4. Macy’s Thanksgiving Parade Viewing Event, Rockefeller Group. Developed with Mosaic 5–6. Fifteen Fifty VanMission, Related. Developed with And Partners Group 7. Helios House in LA, BP. Developed with BIG/ Ogilvy 8–9. One Liberty, Brookfield Properties. Developed with Mosaic #creativeconsulting #branddesign #marketingrollout #freelance #designagency #creativeleadership #clientrelations #realestate #retail #foodandbeverage #35years by @chuckhead
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6 months ago
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Throwback to last year’s Earth Week activation. How do you get busy NYC office workers to care about recycling? You ambush their morning commute. For Rockefeller Group and Mosaic, we transformed the "everyday routine" into a moment of impact. We launched "Ascending Awareness," an elevator that creates change one floor at a time. With announcements of Earth Week on the outside of the elevator, riders enter and learned a jarring fact: We create more tons of waste each day at 1221 Avenue of the Americas than this elevator can hold in weight. After #35years of brand and experiential design, I’ve learned that changing behavior means meeting people where they are. What’s the most engaging way you’ve seen a brand disrupt an everyday routine? @rockefellergroup Team: Jeannette Williams, Jonathan Mutch, Marisa Faustino, Natalie Babji, Victor Manzana Mingo Developed with @mosaicna #ExperientialDesign #EarthWeek #SustainableDesign #EnvironmentalGraphics #WasteDiversion #CreativeDirector #BrandExperience #35years by @chuckhead
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6 months ago
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