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Allyse Cirillo

@cirilloallyse

16.5K

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1961

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Lost 85lbs. Rebuilt my skin, body + business
Founder + CEO @shop.saintjo
Host of The Beauty Potential @homeinspotv
↓ Start ur low-tox journey here

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the ugliest part of any transformation is the stretch where you’re showing up and nothing is happening yet. if you’re there right now, i know exactly how that feels.

that’s where most of mine was. months of doing the work with nothing visible to show for it, wondering if it would ever pay off.

i wanted it fast. it wasn’t fast. so i got obsessed with ingredients instead of calories, cooked at home, cut alcohol for a year, and kept it small enough to survive the weeks when nothing was going right. environment over willpower, every time.

two years of that. and it was never me against anyone else, just me against who i’d been the month before. same as it is for you.

whatever part you’re in, that’s the part that counts. keep going 🤎

comment “LIFESTYLE” and i’ll show you where i started by @cirilloallyse

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a month ago

hiii or byeee beautiful people 🤎

i spent 15 years inside this industry. i sat in the rooms where products get made, watched what gets cut for margin and what gets kept for marketing, and i know exactly how women end up with twelve products and worse skin than when they started.

that’s not an accident. confusion sells.

so i built @shop.saintjo to do the opposite. five steps, non-toxic, plant based, and every ingredient there for a reason i can explain to you.

same goes for the rest of it. i lost 85 lbs over two years doing the least exciting things imaginable, because nothing extreme ever held. patience isn’t the slow route, it’s the only one that lasted for me.

if you agree with a few of these, welcome home 🤎 by @cirilloallyse

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2 months ago

hi, i’m Allyse.. founder and CEO of @shop.saintjo.

four years ago i was helping scale a $400 million company and completely leaving myself out of the equation. 85 pounds overweight, about to get engaged, and done pouring into everyone else’s vision.

so i went back to what i knew. worked alongside chemists, tested every formula on myself, and built a five step skin system and AM and PM supplements where every step has a purpose and nothing is filler.

clean ingredients that actually perform. built for the woman who carries everything and deserves to feel it returned to her.
watching women use it and feel themselves change.. that is why SAINT Jō exists 🤎

Comment “routine” and I’ll share where to start + access our limited 25% off the skin health system by @cirilloallyse

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5 months ago

to all the little girls inside us who we’re doing this for 🤎 by @cirilloallyse

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a day ago

The first @womansplainpod Summit is Friday, and it sold out.

120 founders, operators and investors at The Malin Chelsea, built by Brooke and Sola over two years of getting women in rooms together. We’re proud to be part of the first one.

Our founder @cirilloallyse is on the Fashion & Beauty panel, Building Brands With Staying Power, alongside Sandra Powers Murphy of Scarlett Chase and Sarah Klingman of Mostest, moderated by Christina Rodriguez of EnBeauté.

Fifteen years building other people’s brands is how she learned which ones last, and that’s what she’s bringing to the stage.

Her full conversation with Brooke and Sola drops next week on Womansplain 🤎 taken in New York City by @cirilloallyse

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2 days ago

if you’re standing there thinking you need to overhaul your whole life, i’ve been you, and it doesn’t work.

i tried. for years i tried the version where monday was going to be different and everything changed at once. it lasted a week every single time and then i was back where i started, except more tired of myself.

what actually worked was so small it felt like nothing. one meal. then the next one. not a plan, not a program, just the next decision in front of me. i did that for two years and the two years are the only reason anything stuck.

you don’t need a new life. you need the next meal and the next thought and the next day, and then you need to do it again when it’s boring.

that’s it. that’s the whole thing.

eventually i built what i wished i’d had back then, five steps for your skin, simple enough to keep. comment LIFESTYLE and i’ll send it to you 🤎 by @cirilloallyse

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3 days ago

Just think about all the better ways it can happen …. by @cirilloallyse

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5 days ago

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13 days ago

Clean beauty solved the ingredient list. It never solved the experience.

For years the two sides of skincare split in half. One side gave you the formula you could feel good about. The other gave you the texture, the scent, the five minutes that felt like something. You picked one and made peace with it.

The industry is finally catching up to the idea that how a product feels is part of how well it works for you, because the routine you love is the routine you keep.

Our founder @cirilloallyse built for both from the start. Synthetic fragrance left out entirely, and an experience that still earns its place on your counter.

Five steps, non-toxic and plant based, designed to feel as considered as they are formulated.

Comment “ROUTINE” for 25% off your first order 🤎 by @cirilloallyse

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4 days ago

the metric nobody puts on a spreadsheet and means the most to me 🤎

i built @shop.saintjo so women could feel good in their skin without overhauling their life to get there. the dms telling me it’s the best their skin has ever looked are worth more than any number i could show you 🤎 by @cirilloallyse

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9 days ago

POV: you flipped a coin on which Frenchie gets the lap for the plane ride by @cirilloallyse

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5 days ago

the hottest thing a woman can do is get tired of her own excuses.

fifteen years building products for other companies, and i was good at it. the part that got to me was realizing i’d never once pointed any of it at my own life. i knew exactly how to make something work. i just hadn’t bothered doing it for me.

so i did. @shop.saintjo is what came out of that, and it’s the thing i’d been capable of building the whole time 🤎 by @cirilloallyse

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7 days ago