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Polysemantic Creative Hub based in Rome
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Branding, when it changes everything. 

_A series of rebrandings. 

Clearer identities. Stronger presence. More life.

#cmqstudio  #jointhedots 

_ #brandidentity #branding #visualidentity taken in Rome, Italy by @cmqstudio
0
6 months ago
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Mastro Livi l’ha forgiata.
Mattia l’ha voluta.
Noyz è il motivo. 

@arte.barberia x @noyz79 

Acciaio, rasoio, rima — Tre lame, un solo taglio.

Creative Direction @cmqstudio 

#artebarberia #noyznarcos #noyz #mastrolivi #cmqstudio taken in Arte Barberia by @cmqstudio
134
6 months ago
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WHITE CANVAS
DegliubertI × Edoardo Bove

There is a quietness that precedes movement.
A suspended moment — silent, yet charged.
A white space reduced to its essential condition.
No distraction. No excess.
Light. Body. Material.
Edoardo enters with natural restraint.
He does not perform — he defines.
Lines follow the body.
Fabric holds structure.
Skin holds presence.
The intensity does not rise; it concentrates.
It is an exercise in subtraction.

—

Production & Creative Direction
@cmqstudio @andrea__bonsignore @theinsaneballer17 

Photography
@theinsaneballer17 & @andrea__bonsignore 

Styling
@degliuberti team

Hair
@antonia.ninni 

Make-up
@chiaragabrielemakeup 

Assistant
@giammarcoorsini 

Full editorial on degliuberti.com taken in Degli Uberti by @cmqstudio
65
7 months ago
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Printed inside. Nothing to cut off.

Lätt is Scandi for light. A clothing brand with one rule: only fabric that already exists, and each series lasts as long as the bolt does.

The ä in the logo is mirrored. It’s the label printed inside the garment, read from the outside, through the cloth.

Brief by @designerbriefs & @anmarkk 
Identity by @1.01dna + @cmqstudio 

#dblatt #designerbriefs by @cmqstudio
8
2 days ago
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Kamakura — a ceremonial matcha identity built around one idea: the tea is grown in the dark.

Before harvest, the plants spend twenty days under a black shading net that blocks the sun and concentrates the colour. Everyone else photographs the leaf. We started from the net. It’s the thing that makes the leaf possible, and nobody shows it.

That darkness became the whole system: black tin, black tools, and green rationed down to almost nothing. One line, one knot, one letter in the name. The name itself comes from Kamakura, Japan, where the monk Eisai brought the first tea seeds from China in 1191 and wrote the country’s first tea treatise twenty years later. Not a mood. The actual origin.

We also started building Kamakura in 3D with Higgsfield: a first pass at a physical store, tested in space before a single wall exists.

A collaboration between @cmqstudio and @1.01dna 

@designerbriefs @briefcorp @higgsfield.ai 
#dbckamakura by @cmqstudio
7
9 days ago
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DEGLIUBERTI Archive is built from fifty years of research, instinct and discovery.

A selection shaped over time through past collections, travels, buying trips, unexpected finds and pieces gathered along the way. Some were kept as references, others used for styling, shoots and to explore new silhouettes, combinations and directions for the store.

More than a vintage selection, it is a living archive — a collection of garments that reflects the way we work, look at product and build our point of view.

A part of DEGLIUBERTI’s history, brought back into circulation.

All Archive pieces are pre-owned — worn, handled and used over time as part of our research and evolution.

Curated by @cmqstudio taken in Degli Uberti by @cmqstudio
3
21 days ago
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Gino non è un logo. È un sistema che si tocca.

Alza il volume, poi mandalo a chi lo chiama ancora «un logo».

—

Gino is not a logo. Gino is a system you can touch.

Sound on. Then send it to whoever still calls this "a logo." taken in New York by @cmqstudio
1
2 months ago
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New York — certe cose non si spediscono. Si portano.

Some things you don’t ship. You carry them. taken in New York, New York by @cmqstudio
1
2 months ago
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Il caos non è l’eccezione: è la regola. Gino esiste per tirarne fuori le identità di un brand.

Mandalo a chi fa un lavoro che merita più di un «va bene così».

—

Noise is not the exception. It’s the default. Gino exists to pull brand identities out of it.

Send this to someone whose work deserves better than “fine.” by @cmqstudio
5
2 months ago
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Guide Identity, Through Noise Into Order.

Gino. Un designer artificiale, diretto da esseri umani.

—

Gino. An artificial identity designer, directed by human ones. by @cmqstudio
1
2 months ago
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THE GREY SELECTION

Grey is not a background.
It is the place where the selection becomes readable.

Body, light, garment, space.

Selected and worn inside DEGLIUBERTI.

Full story in the Editorial section. taken in Degli Uberti by @cmqstudio
4
4 months ago
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Saturday rushes.
Not in time.
Not on time.
In “Controtempo”.

#controtempo #communitybeforeclothes #degliuberti #livemusic taken in Degli Uberti by @cmqstudio
1
4 months ago
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