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Collective OS

@collectiveos

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The internet's most honest agency founder club. 🫂
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You already know 400 people who could hire you. The problem? You reach out when you're slow, not when they're ready. Those are two different calendars. And only one of them matters. By the time an RFP lands in your inbox, the client may have been thinking about a new agency for six months. Three agencies may have already had coffee with the CMO. At that point, the review can feel like a formality. So what signals tell you a company is entering the market before they announce they're looking for a new partner? That's the conversation we're having in "The Right Time to Call." We'll hear directly from Chief Marketing Officers who know what actually happens on the brand side, and what agencies should be watching for. 🎙️ Brian Wallace, Chief Marketing & Strategy Officer at Accuris Brian has run marketing at Google, Samsung, BlackBerry, Magic Leap, and IDEMIA. Two decades of taking complicated technology and making people care about it. 🎙️ Chris X. Moloney, Chief Marketing Officer & Chief Digital Officer at Cordell & Cordell Chris has been a CMO five times over: Mr. Cooper, Wells Fargo Advisors, Experian, Brinks, and Scottrade. Named one of the top 100 CMOs in the country in 2023. 🎙️ Jon Hall, CMO at Core Power Marketing Formerly with SharkNinja, Whirlpool, and Kraft Foods, with experience spanning consumer marketing, entrepreneurship, and marketing education. 🎤 Hosted by Morgan Carroll, Founder of After-Hours Industries and Advisor to Collective OS Morgan was President of Digitas Chicago and the West Coast, running a $100M+ P&L. Before that, creative lead at Deutsch New York and part of the team that started Saatchi & Saatchi's first digital agency. Whirlpool, PlayStation, Taco Bell, MillerCoors, DIRECTV. Save your seat: https://ro.am/collectiveos/the-right-time-to-call The question isn't whether you know enough people. It's whether you're calling them at the right time. by @collectiveos
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a month ago
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The client didn't fire the agency because freelancers are better. They fired the agency because nobody made themselves irreplaceable. #IndependentAgency #AgencyLife #FreelanceEconomy taken in Miami, Florida by @collectiveos
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6 months ago
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Most agencies lose big briefs before they even respond. Not because they lack the talent. Because they haven't built the partnerships that make saying yes actually possible. Co-pitching isn't a workaround. It's a growth model. What brief have you walked away from recently that you shouldn't have? #AgencyGrowth #Partnerships #AgencyLife taken in Miami, Florida by @collectiveos
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6 months ago
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The brands quietly winning AI search aren't the ones with the biggest media budgets. They're the ones being cited by real people, in real communities, for being genuinely good at something specific. This is a great read: https://www.airops.com/report/the-2026-state-of-ai-search #AgencyLife #AISearch #DigitalMarketing #CollectiveOS #AgencyGrowth taken in New York by @collectiveos
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6 months ago
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The agencies getting the best introductions on Collective OS aren't always the most active ones. They're the most legible ones. Clear positioning. Visible proof. An honest statement of what they need. Three things. Thirty minutes. The difference between a profile that sits there and one that quietly works for you around the clock. What does yours currently say about you? #OSPlaybook #AgencyGrowth #AgencyLife taken in Miami, Florida by @collectiveos
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6 months ago
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Is your agency built to work with the best people, or just to employ them? #TheCollectiveTake #AgencyLife #FounderMindset #FutureOfWork taken in Miami, Florida by @collectiveos
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6 months ago
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The agency sector is contracting at the top and getting more interesting at the edges. For independent agencies paying attention, this is a genuine opening (not a trend piece talking point.) The question is whether you're positioned to take it. 🙃 #AgencyLife #IndependentAgency #AgencyGrowth #CollectiveOS #advertising taken in Miami, Florida by @collectiveos
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6 months ago
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Partnerships don’t pay instantly, they compound quietly. Until one day, the room starts working for you.👀 Tag someone building their agency the long way. The full story is on our website. Link in bio. @damenjacksonagency #AgencyGrowth #FounderStory #Partnerships #AgencyLife #CollectiveOS taken in Chicago, Illinois, USA by @collectiveos
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6 months ago
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The partnership that lives in your phone is probably your most underutilized business asset. Bringing them onto COS doesn't change the relationship. It just makes it work harder. Who's your obvious one? joincollectiveos.com #OSPlaybook #AgencyCollaboration #BuildTogether taken in Miami, Florida by @collectiveos
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6 months ago
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WPP's Elevate28 announcement a few weeks back is one of the most genuine things a holding company has said publicly in years. They're not pretending to be a creative network anymore. They're building a tech-enabled growth platform. The question for every independent in this industry: what does that leave on the table? We know what we think. What about you? Full story via @thedrummag & @adweek . links in comments. #Elevate28 #CindyRose #AgencyLife #FutureOfAdvertising #IndependentAgency taken in Seattle, Washington by @collectiveos
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6 months ago
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We found this take so interesting, that we HAD to get your thoughts on it too. Specially if you're a founder, or have skin in the game. 🫠 Do you think this whole "must match vibes" hiring brief that every agency now runs has quietly lowered the standard of the work? Have we filtered out the exact kind of productive discomfort that makes creative teams exceptional?  The most important person on any team is often the one who makes everyone slightly nervous before a presentation. Are we still hiring that person? 🤔 #CollectiveTake #CreativeCulture #AgencyHiring #AgencyLife #CreativeLeadership taken in Miami, Florida by @collectiveos
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6 months ago
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The most common reason firms don't get value from a network? They join before they've decided what they want from it. Collective OS rewards the firms who've done that thinking. Have you? 👉🏻 joincollectiveos.com #OSPlaybook #AgencyPartnerships #IndependentAgency taken in Miami, Florida by @collectiveos
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7 months ago
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