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Communication

@communication

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We decode how culture communicates.
From brand statements to viral outrage,
every word is a choice, and every silence too.
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Ik wil niet voor een baas werken. Bekijk de volledige aflevering nu op YouTube: Van 0 naar €230 miljoen marktwaarde | De Zesde Versnelling | Jeroen van Glabbeek @digitalnotary @house_of_founders_nl by @communication
1
3 months ago
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Do you, as an entrepreneur, known this branding rule? One of the most important branding rules every entrepreneur should understand is the Purple Cow principle: if you look like everyone else, you’ll be ignored. In a crowded market, being “good” is no longer good enough. Your brand must be different enough to stop people, spark curiosity, and start conversations. Branding is not your logo, your colors, or your website. Branding is the story people tell about you when you’re not in the room. If that story sounds the same as your competitors, you’ve already lost attention. The Purple Cow rule forces you to ask hard questions: What makes us unforgettable? Why should someone choose us instead of the next option? What do we stand for so clearly that the right audience feels seen? Entrepreneurs often play it safe, trying to appeal to everyone. But safe brands disappear. Strong brands polarize — they attract the right people and repel the wrong ones. That’s not a weakness; it’s a strategy. When your message is clear, your audience grows faster, your marketing becomes easier, and trust builds naturally. The goal isn’t to be louder. The goal is to be distinct. Different values. Different voice. Different experience. If your brand doesn’t stand out, it fades. But when you build a Purple Cow brand, people don’t just notice — they remember, share, and come back. Entrepreneurship rewards those who dare to be remarkable. Don’t blend in. Be the Purple Cow. 🟣 by @communication
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9 months ago
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Communication is always key by @communication
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9 months ago
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This is why lowering your prices should never considered by @communication
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a year ago
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Will you use these visual hooks? by @communication
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a year ago
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Thats how easy Canva can be by @communication
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a year ago
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Cool Illustrator Adobe Graphics trick by @communication
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2 years ago
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You can’t be to cool by @communication
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2 years ago
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In the dynamic world of web and app animation, three powerhouses stand out: Rive, GSAP, and Spirit. Rive (formerly Flare) empowers designers with real-time interactive animations, perfect for creating engaging user interfaces. GSAP (GreenSock Animation Platform) reigns supreme in JavaScript animation, offering unparalleled performance and flexibility for web developers. Spirit brings a fresh approach with its intuitive timeline-based tool, bridging the gap between design and code. Each of these innovative platforms is pushing the boundaries of what’s possible in digital animation, enabling creators to bring their visions to life with unprecedented ease and impact. #WebAnimation #CreativeTech #UXDesign #DigitalCreation #AnimationTools” by @communication
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2 years ago
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The Power of Perception: How a Single Moment Can Redefine Our Worldview In the tapestry of human interactions, sometimes the most mundane questions unlock profound revelations. When she asked about my favorite color, I instinctively deflected, inviting her to guess. Her enthusiastic exclamation of ‘Yellow!’ not only proved correct but also reshaped my entire perspective on color preference. This seemingly simple exchange illustrates the transformative power of human connection and the malleability of our perceptions. Before that moment, I hadn’t given much thought to a favorite color—it was a concept as abstract as choosing a favorite grain of sand. Yet, her joyful declaration of yellow instantly crystallized a preference I didn’t know I had. This phenomenon has profound implications for branding and marketing. It demonstrates how a single, emotionally charged interaction can create lasting brand loyalty and product affinity. Marketers strive to create these ‘yellow moments’—instances where a consumer’s perception shifts dramatically, forming a deep, personal connection with a brand or product. #PerceptionShift #BrandStory #EmotionalBranding #CreativeCommunication #UserExperience #ColorPsychology #MarketingInsights #AuthenticConnections #ConsumerBehavior #BrandLoyalty by @communication
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2 years ago
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The most valuable currency in the world: In a world driven by transactions and metrics, the most valuable currency isn’t measured in dollars or bitcoin—it’s trust. This intangible asset forms the bedrock of all meaningful relationships, both personal and professional. Trust is the silent force that propels brands to unprecedented heights, fostering customer loyalty that withstands the tests of time and market fluctuations. In the realm of creativity and innovation, trust empowers teams to take risks, share bold ideas, and collaborate without fear of judgment. It’s the secret ingredient that transforms good communication into great connections, allowing messages to resonate deeply and authentically. For entrepreneurs and businesses, cultivating trust is akin to building a fortress of credibility. It’s a long-term investment that yields compound returns, opening doors to partnerships, attracting top talent, and creating a magnetic brand presence that stands out in a crowded digital landscape. In the age of information overload, where consumers are bombarded with endless choices, trust becomes the deciding factor. It’s the difference between a fleeting transaction and a lasting relationship, between a one-time customer and a brand advocate. As we navigate the complex web of digital interactions and global commerce, remember that every promise kept, every transparent conversation, and every authentic piece of content contributes to your trust portfolio. It’s a currency that appreciates with consistency and depreciates with every broken promise or misleading claim. Invest wisely in building trust through clear communication, unwavering integrity, and genuine value creation. In doing so, you’re not just building a brand—you’re crafting a legacy that resonates across platforms, generations, and markets. #TrustIsCurrency #BrandAuthenticity #CreativeCommunication #DigitalTrust #TransparentBranding #InnovationThroughTrust #CustomerLoyalty #AuthenticMarketing #CommunicationStrategy #CreativeLeadership by @communication
14
2 years ago
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