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John | Community-Led Growth

@communitywithjohn

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MEMBER ACQUISITION WITHOUT ADS

Have you tried referral marketing before?
What was your experience like?

#referralmarketing
#memberacquisition by @communitywithjohn

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11 days ago

What to do when do you don't have the skills, but need the money.

#drop-servicing
#businesstips
#moneywithoutskills by @communitywithjohn

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a month ago

The concluding session of The Student CEO happened yesterday.

Big takeaway: LEAD WITH RESULTS.

Host: @BoluOkunade
Guest speaker: @eyitemifadayomi

When trying to get a "yes" via cold outreach, sell the result—not the technical know-how.

In other words... what's really in it for them?

Let me prove it. Which of these are you more likely to say yes to? (Be honest 👀)

Person A: "I help Instagram users identify creators who put out valuable content. Mind if I show you an example?"

Person B: "I help Instagram users identify creators who put out content that actually moves them toward their goals and dreams (business, wellness, etc). Mind if I show you an example?"

People buy the destination, not the plane ticket (technically, it's the reverse, but you get the point 😉)

Which one would you have picked and why? A or B?

Let me know in the comments!

#marketing #businesstip #TheStudentCEO by @communitywithjohn

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a month ago

THE EXAM EFFECT FOR BUSINESS OWNERS.

Ever wonder why you can do a month's worth of work in a short time when the deadline gets really close?

It's the "Exam Effect." When the cost of failure becomes real, your brain stops making excuses and starts making moves.

To leverage the idea behind the Exam Effect, create a system of consequences:

1. Publicly (and wisely) commit to your goals so your reputation is on the line to some extent.

2. Invest in high-stakes environments where the "Sunk Cost" forces you to show your work.

Special shout out to @BoluOkunade and @tegaabiri for inspiring this one.

How do YOU beat procrastination? Share below what's worked for you. 👇

#productivityhabits #studentceo #businesssystems #behavioralpsychology
#communitywithjohn by @communitywithjohn

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a month ago

THE SECRET IS IN THE SILENCE

Are you a business that can't stop talking about their bonuses to get the sale.

I'm here to present to you what might just be the "bigger play", centered on what's known as Expectancy-Confirmation Theory.

Over-deliver, but don't announce it.

When you provide templates, perks, or coaching that wasn't on the sales page, you create "Positive Disconfirmation." The surprise creates delight, and delight creates referrals.

Shout out to @BoluOkunade and the Student CEO sessions for the inspiration on this one.

If you’re a community owner, implement this to get your members doing the marketing for you.

#marketingpsychology #studentceo #businesssystems #overdeliver
#communitywithjohn by @communitywithjohn

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a month ago

Your group shouldn't depend on you being "the life of the party."

If the value stops when you stop, you kinda have a second job that doesn't grant you time freedom.

Read my Personality Trap carousel to learn more.

#entrepreneurship
#communitymanagement
#scalability
#communitywithjohn by @communitywithjohn

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2 months ago

THE PERSONALITY TRAP OF COMMUNITY GROWTH

As a community owner, simply being "active" isn't the best strategy.

Do you spend every day personally welcoming members answering questions?

This isn't healthy community; it's manual labour.

The Problem? Charisma doesn't scale. You cannot copy-paste your personality into 1,000 members.

Infrastructure > Charisma.

If the value of your group depends entirely on your manual effort, you are the bottleneck. It's a ceiling on your revenue and a pathway to burnout.

The 7-Week Community Scale Sprint is about nurturing a group that provides value to itself, leading to greater impact and revenue.

HOW TO START:

1. Click the link in my bio.

2. Take the 2-minute Scalability Audit.

3. Find out if you’ve built an engine or a prison.

#communitysystems #businesslogic #scalability #entrepreneurship #communitywithjohn by @communitywithjohn

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2 months ago

Yesterday, @boluokunade hosted the first of four free live sessions where he concluded with 'The 4 parts to a great product or service.'

I’m going to be highlighting the fourth: Edge.

This is your advantage.That situation or peculiarity that makes you more likely to succeed over your competition.

For example: imagine a young man competing among many competitors in the gym space. But then he’s Alex Hormozi’s son.
That relationship is his advantage, cuz Alex has been there and done that so well.

Find your own advantage!

Thank you, Mr. Bolu by @communitywithjohn

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2 months ago

WHY YOU ARE MORE LIKELY TO DIE IN A LARGE CROWD.

In social psychology, this is known as the "Bystander Effect."

When everyone is responsible, nobody feels responsible.

Don't be a community owner obsessed with the member count.
A 500-person group isn't inherently better than a 50-person group.

If you aren't vetting for quality, you could be setting yourself up for a community that is heavily reliant on your energy and has limited scalability of ROI and impact.

If your group is quiet, you don't have a "growth" problem. You have a Signal problem. You’ve gathered too much noise (lurkers) and not enough signal (contributors).

In the 7-Week Community Scale Sprint, this is one of the first things we address so your group is built on a foundation of quality, not just volume.

HOW TO APPLY:

1. Click the link in my bio.

2. Take the 2-minute Scalability Audit.

3. If you're a fit for our 12-Founder cohort, you should get a direct message from me.

#communitymanagement #socialpsychology #businesssystems #scalability
#entrepreneurship by @communitywithjohn

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2 months ago

WHY YOU CAN’T SCALE YOUR COMMUNITY

Don't remain stuck in a "Manual Management" cycle. Your online community shouldn't have to wait for you always before anything meaningful happens there.
If your community depends entirely on your energy to stay alive, you have dysfunctional community. You’ve built a second full-time job.
This is a ceiling on your revenue and your impact.
I’m looking for 12 "Founding Members" for a 30-day Accelerator to move your group from Owner-Led to Member-Driven.

HOW TO APPLY:
1. Click the link in my bio.
2. Take the 2-minute Scalable Community Audit.

If you score "High Risk" or "Stuck," expect my DM for an invitation.

#communitymanagement #businesssystems #scalability #entrepreneurship by @communitywithjohn

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2 months ago