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@connectbylivenation

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Connecting brand and fan experiences through the power of live music.

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@strummingbirdfestival 2026 is underway!

A huge welcome to our partners - @hahn_au, @mcdonaldsau, @ariataus, @redbullau, and @bundabergrum - joining our epic line-up of local and international country artists including @timmytychilders, @jamesjohnstonmusic, @Bailey.Zimmerman and breakout star @stellalefty.

From the Hahn Saloon Stage and Bar to Bundy’s ‘Strummo Bowlo’, McDonald’s exclusive fan experiences and official Western fits by Ariat International, these brands are ready to bring country culture to life!

So, grab a cold can of Red Bull to keep that country spirit high - next stops are Newcastle and the Sunshine Coast! 🤠 by @connectbylivenation

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2 days ago

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24 days ago

Dreams do come true! @electricavenuefestival lineup announce has us spinning.

⚡Electric Avenue General on sale: 12:00pm Thursday 24th September

🟢 One NZ Final Ticket Allocation on sale: 1:00pm Thursday 24th September. Head to one.nz/music by @connectbylivenation

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a month ago

We are so excited for @nyatthebowl . Three stages, a huge lineup and one unforgettable New Year’s Eve at the Sidney Myer Music Bowl. See you there! by @connectbylivenation

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a month ago

Exciting news - DoorDash ANZ is joining us as a major partner!

Get ready for exclusive live music perks, the DoorDash Food Village at major festivals, and special offers to enjoy as you head home from live music venues.

And this is just the beginning…stay tuned for further updates. by @connectbylivenation

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a month ago

Lewis Capaldi, RAYE and KETTAMA are leading a huge mix of global and local artists heading to Canberra, the Gold Coast, Perth and Spilt Milk’s new home, Geelong.

It’s more than the sets! It’s the shared moments, new music and festival memories that stay with fans long after the weekend wraps.

And those feelings run deep. Two in three live music fans connect their emotions with the brands, products and services they experience at festivals.

What moments will stand out at @spiltmilk_au 2026? by @connectbylivenation

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2 months ago

A walk down memory lane reflecting on our collaboration with @platypus_sneakers on the Kicks Club artist series.
Over the past two years, we partnered to help bring the reimagined Kicks Club loyalty program to life through music, culture and community. Together, we worked with six incredible artists @tobiahs @rumjungleband @ayeshamadon @rona.ngamperle @kitaalexander @oldmervs representing six brands under the Platypus umbrella, capturing stories across Melbourne, Alice Springs, Byron Bay, Sydney, Gold Coast and Torquay, before bringing it all together through a series of intimate live shows for Kicks Club members.

15,000 + kilometres travelled. Six artist campaigns. Six live shows. Twelve support artists. One million new Kicks Club sign ups and a memory bank full of the best times.

Built with artists, not around them. by @connectbylivenation

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3 months ago

This ain’t @strummingbirdfestival first rodeo. We’re mighty excited our favourite country festival is back and heading to Sunshine Coast, Newcastle & Ballarat for a huge day of line dancing, bbq, bevs & the best international country artists. Don’t hold your horses and head to @strummingbirdfestival to find out more! by @connectbylivenation

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5 months ago

We teamed up with Nissan and Red Hot Summer Tour to put the all-new Navara to work behind the scenes - powering everything from build to stage to showtime. Real moments, real capability, all leading into launch.

Client @nissanaustralia
Partner @redhotsummertour
Creative Direction, Strategy & Production: @connectbylivenation
Business Development Director @just_aims_
Campaign Strategy @ericavalenti @claudiaelaina @franny_dee
Director @zendaleya
Creative Producer @dainistephenson
Producer @_witters_
Acc Director @lilchaar
DOP: @sambrumby_
Photographer: @coryrobrts by @connectbylivenation

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6 months ago

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6 months ago

Our second Kicks Club of the year - and our 5th in just 12 months.

We love teaming up with brands like @platypus_sneakers to keep building that connection between community, music, and the way it all makes you feel.

An unforgettable night, tucked away inside the intimate @curtainsjazzbar, where Kicks Club members caught a special headline set from @kitaalexander , alongside @theeth77 and @chrisvinc3nt all under dim lights 🖤

Shoot & edit by @mitch.noakes by @connectbylivenation

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6 months ago

Today we presented our 2026 edition of our Gen Z focused research report - Love Song. To a full room of clients, marketers and those looking to find out what makes Gen Z tick, how to connect and engage with them through the power of music and a deep dive into Fandom! Reach out to find out more ✌🏻🎵 by @connectbylivenation

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7 months ago