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Connor Campbell

@connor__campbell__

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Paving a path for future Rez kids
Bodybuilding • Brandbuilding • Ironworking
ʼNa̱mg̱is & Woodland Cree ↓ Follow the journey
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We are the FIRST generation to not endure residential schools. Yet the pain, trauma, and loss from these institutions are wounds we all still carry. This photo shows the residential school on our home reserve. The same grounds where our parents, grandparents, aunts, and uncles were taken. We grew up playing here, not knowing there’s still children buried beneath our feet—unfound, unrecognized, but not forgotten. These schools were designed to erase our culture, to “take the Indian out of us.” The legacy left behind is heavy: addiction, loss, and generational grief. Many of the friends we grew up with are gone, missing, or still struggling with the harm caused by these systems. But we are still here, echoing the past, standing for now, and protecting what’s next. We turn to our spiritual teachings, our languages, and our ancestors’ strength. We honor their resilience by continuing to heal, to persevere, and to reclaim what was taken. Every Child Matters. Every Day. 🧡 taken in Lac La Plonge, Saskatchewan by @connor__campbell__
4
a year ago
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Just Two Rez Kids with Big Dreams. Building a movement with bigger purpose. We blend Indigenous roots, Japanese influence, and gym culture into clothing that carries meaning — every design tells a story of strength, resilience, and unity. Our work goes beyond fashion. Every print, every stitch, is a step toward empowering connections, honoring heritage, and creating allies through culture. This is XUSI. Built with purpose. Worn with pride. #RevitalizeCulture #XUSI #Treaty6 taken in Saskatoon, Saskatchewan by @connor__campbell__
5
a year ago
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Dream so big people think you’re crazy. taken in The Moon by @connor__campbell__
2
5 years ago
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On-reserve First Nations people face suicide rates 3 times higher than non-indigenous. I grew up on a reserve where almost everyone knows someone they’ve lost. Indigenous youth die by suicide at rates up to 5–6 times higher than other Canadian youth. My childhood friends are either gone, missing, or battling addictions in the streets. I remember being trapped in that same cycle. I didn’t care about my future. I blamed everyone and everything for the hand I was dealt. It wasn’t easy leaving the rez, changing habits, and building a new life But the gym, sports, and surrounding myself with the right people literally saved my life. Today, I’m grateful every day that I’m still here chasing my dreams as an entrepreneur. That’s why I’m so passionate about @xusi_clothing We’re building more than a clothing brand. We’re helping pave a path for future rez kids to see what’s possible. Indigenous representation in fitness is still lacking, and we’re here to help change that. September being recognized as a suicide prevention month I wanted to share a little bit of my story. The suicide spirit is intergenerational - a vicious cycle that needs to be broken. Especially on reserves and northern/isolated communities. I had to ask for help and be vulnerable. I still struggle with it but over the years I’ve built amazing relationships and a life that brings me purpose & fulfillment. I hope to keep inspiring Indigenous people or just anyone that wants to better themselves. RIP to these amazing young men (Isiah, Brady, and more). I got to see a very core part of their personalities and lives and will always cherish our childhood together. by @connor__campbell__
9
a month ago
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Unreal experience on the most beautiful island. I felt at home and couldn’t have had a better group. Thank you @thendtproject and the hosts for making this happen. #burntheships #racoonclan #NDT taken in Haida Gwaii by @connor__campbell__
4
3 months ago
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I have the best friends. Summer 26’ by @connor__campbell__
10
3 months ago
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🇨🇦🇺🇸🇲🇽 by @connor__campbell__
12
6 months ago
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Coachelllaaaaaaa by @connor__campbell__
11
6 months ago
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Story time of our journey. We showed this story on TikTok but forgot to post via insta so here we are. XUSI is a brand that provides value and will continue on to revitalize our culture and help the future generations. by @connor__campbell__
5
6 months ago
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Always a good time on the west coast 🏙️ by @connor__campbell__
4
7 months ago
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Putting precision and love into every garment. XUSI will be significant for its community, what it stands for, and providing value to others. We don’t go for trends, it’s all creative energy being brought to life doing what we love. Thank you guys for the winter arc - We can’t wait to show our bigger projects this year. by @connor__campbell__
4
8 months ago
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