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Contractor Dynamics - Roof Marketing Company

@contractordynamics

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We help roofing companies scale their marketing through marketing consulting & DFY agency services 💙

👇Book A Demo or Access Our Freebies👇

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I flew to Dallas and back in the same day. Couldn’t afford a hotel.

Walked into a room of 125 roofing company owners and thought... what am I doing here?

Then I started talking to people. Same story, every single time.

They’d built real businesses. But marketing? They were lost.
Burned by agencies that didn’t know the industry, couldn’t speak the language, and disappeared when the results didn’t come.
That room is where Contractor Dynamics was born.

We went all in on roofing in 2018 and we haven’t looked back. Today we help roofing companies across the U.S. generate consistent leads through Meta ads, SEO, and websites built to convert. Through our consulting program, we work directly with roofing company owners and marketing managers to build a customized plan for their company’s growth. Then we train their internal team to run it themselves.

If you’re ready to stop guessing with your marketing and build a machine that works, schedule a demo using the link in the bio. by @contractordynamics

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5 months ago

Lower marketing spend and more leads?!

100% possible with the right strategy.

Honored to work with awesome leaders like Hannah Smith 🙌🏻‼️

SmithRock Roofing in Raleigh NC 🎯 by @contractordynamics

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7 months ago

Tired of marketing that feels like a guessing game?

Data turned this roofing company’s chaos into confidence, faster growth, stronger margins, less stress.

Are you tracking what really matters?

Hit play and see how it’s done. by @contractordynamics

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a year ago

Eight reasons most roofing company websites fail to generate any sort of leads.

From slow page speed, to missing social proof, to broken mobile experiences, Coleman breaks down exactly what to fix and how to fix it.

If your website looks fine but the phone isn’t ringing, this one’s for you. Watch the full episode on YouTube:

https://youtu.be/v255pBQV6PE

#RoofingMarketing #RoofingWebsite #RoofingBusiness #ContractorDynamics by @contractordynamics

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2 days ago

Your roofing website looks fine. So why isn’t anyone calling?

Our team has audited 500+ roofing company websites, and we keep finding the same 8 mistakes. Slow page speed. A weak hero section. Too many calls to action. No social proof. Missing trust signals. A broken mobile experience. No conversion tracking. No content strategy.

Here’s why it matters: if your site converts at 1% instead of 4%, you’re burning 75 cents of every marketing dollar you spend getting people there.

In our newest episode, Coleman Hubert breaks down all 8 problems and the fix for each one.

Watch here 👉 https://youtu.be/v255pBQV6PE by @contractordynamics

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3 days ago

Don’t run another Facebook ad for your roofing company until you fix this.

It’s not your videos or your targeting. It’s your speed to lead.

Homeowners fill out two or three forms at once. Whoever calls first usually gets the appointment. Five minutes gives you a real shot. Five hours means someone else probably booked the job.

Someone on your team needs to own every lead within minutes. If that’s not realistic, automate an instant text, call, or email the second a form is submitted.

Ads get the form filled out. Speed to lead gets the contract signed.

Want to find the leaks before you spend another dollar? Book a marketing clarity call. Link in bio.

#RoofingMarketing #SpeedToLead #RoofingBusiness #RoofingContractor #FacebookAds #LeadGeneration #ContractorDynamics by @contractordynamics

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4 days ago

If your cost per lead from Meta ads keeps climbing, it’s probably not the platform. It’s probably your creative. 📉

Same audience. Same ad. Over and over. That’s ad fatigue, and Meta’s algorithm notices way before you do.

3 ways to fix it:
1️⃣ Mix your formats: video, B-roll, statics, before and afters, testimonials
2️⃣ Test different angles: price, customer story, guarantee
3️⃣ Swap the hook: change the first three seconds of the same video

The companies with the lowest cost per lead aren’t running viral ads. They’re running more ads and letting the data decide what to scale.

Want a second set of eyes on your ads? Book a Marketing Clarity Call. Link in bio.

#RoofingMarketing #RoofingBusiness #MetaAds #FacebookAds #RoofingContractor #AdCreative #ContractorDynamics by @contractordynamics

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5 days ago

“Now the creative does the targeting, not us.” 🎯

Meta’s Andromeda update reads everything in your ad (the video, the on-screen text, the copy, the headline) and uses it to find the right homeowners.

No more building audiences by hand. But one video won’t cut it. Run 10 and let the data pick the winners.

Want to know if your ads are set up for this? Book a marketing clarity call. Link in the comments 👇

#RoofingMarketing #MetaAds #FacebookAds #RoofingBusiness #RoofingContractor #ContractorDynamics by @contractordynamics

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6 days ago

It’s hard to sell a steak to somebody who walks in looking for a burger. 🍔🥩
So stop marketing to burger people.

Most roofing companies target “35 to 65 with an old roof.” That’s not a client. That’s a demographic. Picture your real ideal client, the one you actually want to work with, and build your marketing around them.

Not sure who that is yet? Book a free marketing clarity call. Link in comments.

#RoofingMarketing #RoofingBusiness #IdealClient #ContractorDynamics #RoofingContractor by @contractordynamics

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9 days ago

If your Meta ads aren't working, or maybe they used to work and they just completely stopped, this one's for you.

Coleman Hubert, our Client Success Director, breaks down the seven biggest problems we keep finding over and over again when we audit roofing company Meta ads accounts. High cost per lead. Low quality leads. Every one of them has a real reason behind it.

He walks through the exact fix for each problem and the priority order to attack them in your account today.

Watch the full episode here:
https://youtu.be/Nhdkn0sxoVE

#RoofingMarketing #MetaAds #FacebookAds #RoofingBusiness #ContractorDynamics by @contractordynamics

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11 days ago

$400 leads. Leads from three states away. Leads who swear they never filled out your form.

Facebook isn't the problem. Your setup is.

In under 11 minutes, Coleman Hubert breaks down the 7 most common problems we find in roofing Meta ad accounts, and the exact fix for each one.

Most roofing companies have 3 or 4 of these broken right now. 👀
🔗 Link in comments to watch the full episode.

#RoofingMarketing #FacebookAds #MetaAds #RoofingLeads #ContractorMarketing #FacebookMarketing by @contractordynamics

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12 days ago

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13 days ago