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A brand legacy isn’t something that just happens. It’s built, one felt moment at a time. ✨In a world obsessed with speed and scale, we caught up with Bryden McDonald, Senior Vice-President and General Manager, Cossette Toronto, to discuss why true effectiveness comes down to métier: the craft of making people genuinely feel something.Read his full piece on Campaign via the link in our bio. 📖 by @cossette.en
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a day ago
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The CMA Awards jury is checking in. 🤜🤛Three of our very own are officially joining the @cdnmarketing judging panels this year. They’ll be bringing our signature boldness, rigour, and creative vision to help spot the best work in the country.Huge congrats to Chelsea Rho, Robyn Smith and Trent Thompson! 💥 Can’t wait to see the results. by @cossette.en
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8 days ago
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The Strategy Awards shortlists are out, and we’re making our mark. Four times over. ⭐Driving the conversation and disrupting the industry is what keeps us going. But more than anything, it’s a testament to our teams’ sheer boldness and strategic rigour.Huge congrats, team! See you at the finals! 🤜🤛 by @cossette.en
0
9 days ago
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The corner coffee shop. The morning commute. The building next door.We stood at a street corner and just watched life happen for our new campaign with @intactinsurance . Turns out, they were already in every single frame. 📸Check out the full campaign at the link in bio. by @cossette.en
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16 days ago
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Big news! 🏆 We’ve climbed to the top of the 2025 Effies Awards Index. The ranking is a huge honour, but how we got here is the real story. We look past surface-level marketing to find real customer truths.That’s how we partner with brands like @mcdonaldscanada (nearly 50 years strong! 🤝) to create impactful work.A massive thank you to our partners for their trust, and to our relentless teams pushing creative boundaries every day. 🔥👉 Swipe to see what our partners at McDonald’s have to say! by @cossette.en
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17 days ago
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Soccer ball or football? ⚽The FIFA World Cup is back—and so is an old debate. Here, it’s « soccer. » Everywhere else, « football. » We didn’t pick a side. We sold the same ball. Twice. Because the simplest idea is still the fastest way to bring everyone together. by @cossette.en
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18 days ago
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Turns out the Arches have been there all along. Hidden in plain sight. 🤠For Stampede this year, we looked a little closer at the cowboy hat and found a perfect match. No ad tricks, just a quiet nod to the Alberta ranchers who’ve been holding things down with @mcdonaldscanada for over 50 years. ✨Hit the link in bio to see the full campaign shot on location at Chinook Ranch. by @cossette.en
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22 days ago
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Walking the talk.Following a successful launch, “Made in Canada”, our national campaign with @bdc_ca, enters its second phase. 🎬In a shifting global economy, economic sovereignty is built right here, every day, from advanced industries to our national defense. This next chapter continues to break banking conventions to spotlight local entrepreneurs. 💥Still 100% locally produced. by @cossette.en
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a month ago
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17 awards. 6th place overall. Safe to say, we’re making waves. Bringing home 4 Gold, 5 Silver, 4 Bronze, and 4 Merit mentions from coast to coast. 💥A huge shoutout to our teams and clients. This is exactly what happens when trust meets the courage to push boundaries. 🤜🤛 by @cossette.en
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2 months ago
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The bar is set high. 🏆A big shoutout to Taylor Ferri, Jared Mercer, Owen Garscadden, Bruna Macedo, Juan Exposito and Trent Thompson for making the Effie Canada Round One jury panel. They’re ready to look past the hype and celebrate ideas that actually move the needle. 🔥 by @cossette.en
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2 months ago
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The West Coast has the talent. Now, it has the stage. 🌊🏆 On June 4, the Coasties - @westcoastcreativesociety are back for round two. This comeback is driven by local agency leaders, including our own Erin Pongracz, who stepped up to put the West Coast back on the creative map.As Erin puts it:« There is so much incredible work happening on the West Coast, and we wanted to create a way to celebrate local talent and help elevate our work to the national and international stage. » Let’s bring the community together and raise the bar. ⚡ by @cossette.en
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2 months ago
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Two distinct market realities, one hard-hitting campaign. Alexandre Gadoua, VP Creative, lifts the curtain on our latest work. See how our teams decoded the @bdc_ca brief to drive real impact across the country. 🔥Check out the full campaign! 🔗 Link in bio. by @cossette.en
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2 months ago
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