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Head coach | REYES Coaching
@weare_zombie | JAIME10
@visionattireau | Use CREAM10
Phoebes dad ❤️
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Results speak louder than promises.

Seeing these boys level up over the last few months has been unreal. Every physique here is the result of showing up, trusting the process, and staying consistent when it would’ve been easier to quit.

Whether the goal was stepping on stage in the best condition of their life, building muscle, dropping body fat, or simply becoming more confident, they earned every bit of these transformations.

I’m proud of every one of you. This is only the beginning. 💪

If you’ve been thinking about making a change, now’s the time.

I’m officially opening a limited number of spots for:
🏋️‍♂️ Online Coaching
📍 1-on-1 Personal Training (Wollongong)

Whether you’re:
• Looking to compete
• Want to build muscle and strength
• Lose body fat
• Or finally take your training seriously with a structured plan

I’ll build everything around you—training, nutrition, accountability, and weekly check-ins to make sure you’re progressing every step of the way.

Limited spots available to ensure every client gets my full attention.

📩 DM me “COACHING” and let’s chat about your goals and see if we’re the right fit.

Your transformation starts with one decision. 🔥

#ReyesCoaching #BodybuildingCoach #OnlineCoach #PersonalTrainer #Wollongong MuscleBuilding FatLoss BodyTransformation StrengthTraining TrustTheProcess Results Coach FitnessJourney GymMotivation ConsistencyWins taken in One Strength Wollongong by @creamofreyes
3
a month ago
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@ifbbproleagueoz Season C NSW States titles 2026

Couldn’t have asked for a better result, perfectly peaked by @allenmao90 
The man the wizard supported me through the entire day and days leading up to the show when I was spiraling and in my own head. Didn’t think I would do as good as I did I was contempt with just achieving the best look I’ve ever had. Yet we came away with first call out in every division and two placing in masssssively stacked line ups. I’m so happy and proud to have smashed my expectations and couldn’t have asked for a better coach to get me there! Fkn love you mayo man you really display so much care and thought and even little things like calling me almost daily to set me straight goes to show your true passion and care for your athletes. 

Very happy with this outcome and now to replicate the peak with better condition and posing for my all time best package for NATIONALS! 

Special shout out to @visionattireau for the best stage wear and service in the industry
- CREAM10

What a fkn battle that was bro such a great round moment to share the stage next to you brother @reecemcinerney 

And @ben_hayman for absolutely reinvigorating my training these last few weeks and just being the absolute best mate during this.

@rucasloss and @e.schroeder03 for the support in the gc.

@coachmikedorn for the motivation and support and all the help

@jhars_ifbbpro as the best dude for posing and just a great bodybuilder who debuts as pro in a few weeks cannot wait for you to represent us aussies!

@jh.chiro for the tune ups and keeping my body fresh.

@lifewith.haylee for absolutely everything that gives me a reason to smile xx I love you so much

Classic physique Novice - 🥈
Bodybuilding True Novice - 🥉 taken in Wollongong, New South Wales by @creamofreyes
54
a month ago
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“It started with wanting to lose weight… and it turned into so much more.”
In our next episode, Jamie shares how his journey began with weight loss, evolved into powerlifting, and ultimately led him to the world of bodybuilding.

From change… to strength… to passion.
🎙️ New episode out now.

#VisionAttirePodcast #BodybuildingJourney #FitnessTransformation #FromPowerliftingToBodybuilding #BuiltForTheStage #visiontalks #podcast #bodybuilding by @creamofreyes
17
a year ago
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Hitting your macros is the easy part. Sticking to them around shift work, kids, gut issues and years of yo-yo dieting is where most plans fail.

That’s what I coach. Every week your check-in shows me what’s really going on, and your plan gets built around your life, not the other way round.

Coaching spots are open now. DM me to apply. taken in One Strength Wollongong by @creamofreyes
4
5 days ago
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IFBB Nationals Season C 2026. Stage pics are finally in and I’m still proud of the package I brought.

None of this happens alone. Huge thank you to my coach @allenmao90 for everything behind the scenes. The hotel room check ins, the random calls just to see how I was going, and that unshakable confidence in me. That energy was felt, and I gave it straight back on stage.
And of course my beautiful red haired loml @lifewith.haylee best thing since sliced bread. Honestly your care and your love was felt this entire journey and I can’t wait to support you just as much as you have for me. I love you 🫶 

Now it’s time for a long few years of growing. The body, the business and the family 👀 by @creamofreyes
10
9 days ago
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Most people fall into one of two camps. The bro mentality crowd who throw the weight around, grind out ugly reps and call it intensity. And the form police who film every set, cue every rep perfectly and never actually get close to failure.

Both are missing something.

Bro mentality gets effort right. Most people have no idea what a true all out set feels like. They stop when it gets uncomfortable, not when the muscle actually gives out.

The form police get control right. If your ego is moving the weight instead of the target muscle, you’re not training the muscle, you’re just surviving the set.

The sweet spot is the middle. Controlled reps you own, taken closer to failure than you’d ever go alone. That’s usually the moment people realise they never actually trained hard. They just thought they did.

But if I had to pick one for my clients, it’s intensity every time. I can clean up someone’s technique in a session or two. I can’t teach someone to want it. Perfect reps with nothing behind them build nothing.

Coaching spots are now open for a limited time. Link in bio. taken in One Strength Wollongong by @creamofreyes
0
24 days ago
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Months of prep come down to about 90 seconds on stage. I’m not leaving that to chance or watching it from the crowd on my phone.

If you’re prepping for a show and want a coach who’s actually in the room on the day, DM me. by @creamofreyes
4
13 days ago
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Welcome to the vault! by @creamofreyes
7
11 days ago
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Reference ranges are built from the general population. Most of those people didn't do eight sets of hacks the day before their blood test.

AST and ALT are the two markers that freak out GPs the most with lifters. ALT mostly lives in the liver. AST lives in the liver and in muscle. Train hard and both can jump, which looks like liver damage on paper when it's really just muscle damage from your session.

If yours come back high, don't guess. Check these alongside them. 

CK. This is a muscle marker. If it’s through the roof, your training is the likely reason your liver enzymes look ugly.

GGT. This one is far more liver specific. If AST and ALT are up but GGT is normal, it points towards muscle. If GGT is up too, take it seriously.

ALP and bilirubin. These help show whether the liver itself is under stress or not.

Then retest properly. Five to seven days with no heavy training, well hydrated, no alcohol, fasted. If the numbers come down, it was your training. If they don’t, that’s a conversation with your GP, especially if you’re running orals, drinking regularly or carrying a lot of body fat.

Context turns a scary number into a useful one. If you’ve got bloods sitting in your inbox and no idea what they actually mean for your training, DM me. That’s part of what I do with every client. by @creamofreyes
13
7 days ago
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First show of the season done and dusted for James at NABBA.

This prep was all about staying conservative and keeping him fresh, and it paid off. Even more impressive, this phenom has added 7kg of lean tissue since his last show just 6 months ago.

Show 1 of 2 results

Bodybuilding True Novice 🥉
Bodybuilding Novice 🥈
Open Class 3 🥉

Nailed the peak and brought a package he worked damn hard for. Had a blast working with such a beautiful soul, man, and couldn’t be prouder.

Onto Elite in 3 weeks 👊 by @creamofreyes
18
14 days ago
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FIRST SHOW OF THE SEASON. THIS SUNDAY. 🏆

The definition of burning your boats.

My client and good mate James Rixon steps on stage this Sunday, coming in with the best condition he’s ever brought.

Couldn’t be prouder of this bloke. James has absolutely soldiered through this prep trusted every decision I’ve made, taken everything on board and just continued to fucking work, no matter what was asked of him.

An absolute beast when it’s time to work, but genuinely one of the loveliest blokes I’ve ever met. Always smiling, always positive and always grateful. I’m extremely grateful myself to have someone like James put his trust in me to guide him through this prep.

We’ve done the work.

Regardless of what happens when he steps on that stage, we’ve already won. The goal was to bring James in better than ever before, and that’s exactly what we’ve done.

Now it’s time to enjoy it, show off everything we’ve built and see what happens. ⚔️

Proud of you brother. Let’s fucking send it Sunday. ❤️‍🔥🏆

And if you’ve been watching transformations like James’ and thinking it’s time to see what you’re capable of, I’m currently taking on a limited number of 1:1 Online Coaching & Face-to-Face PT clients.

No guesswork. A plan built around you, accountability, support and a coach who’s invested in getting the best out of you.

DM me “Burn your boats” and let’s get to work. 🤝

REYES COACHING by @creamofreyes
9
19 days ago
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Different mindset — same mission ⚔️
#fyp 
Coached by: @creamofreyes 
📸: @jayfit.media by @creamofreyes
7
19 days ago
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