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๐Ÿ’ซ Helping you leverage social media and marketing to grow exposure + scale your biz
๐Ÿ“Midwest-based by @annahiserote
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a glimpse into what we actually build for our clients. ๐Ÿค ๐Ÿ‘€

because strategy without execution is just a google doc. and execution without strategy is just fluff.

at CXA we do both... and this is what that looks like in practice.

every piece of content you see here was built with a specific person in mind, a specific goal behind it, and a specific place in the content funnel it was designed to move someone through. 

nothing is filler. nothing is "just to stay consistent." every post has a job.

the carousels that educate and build trust. the visuals that stop the scroll. the messaging that makes your ideal client feel so seen they screenshot it and send it to their friend. the campaigns that are beautiful and strategic because there's no reason they can't be both.

this is the standard we hold every client account to, and these are the results that follow:
+104% profile activity. 
1M+ content views. r
each over doubled. 
bookings up. 
openings rarely needing to be filled.

pretty content that performs (because that's kinda the whole point). DM us 'RESULTS' and we'll send you what it looks like to work with us. ๐Ÿซถ by @creativexanna_
8
3 months ago
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you're posting more than ever. rewriting captions at 10pm. showing up every single day. and it still feels like you're shouting into the void.

you're not behind because you're not working hard enough... you're behind because there's no real strategy underneath it.

here's the truth nobody in your explore page is telling you: posting more is not a strategy. 

going viral doesn't mean anything if the wrong people are watching. and consistency without direction doesn't build a business, it builds burnout.

at CXA, we don't chase algorithms. we build systems that outlast them.

every client. every package. every piece of content we create is run through our signature 4C framework: 

๐šŒ๐š•๐šŠ๐š›๐š’๐š๐šข โ€” knowing exactly who you're speaking to and what moves them to take action

๐šŒ๐šž๐š›๐šŠ๐š๐š’๐š—๐š ๐šŒ๐š˜๐š—๐š—๐šŽ๐šŒ๐š๐š’๐š˜๐š—๐šœโ€” building intentional visibility with the right audience, not just a bigger one

๐šŒ๐š˜๐š–๐š–๐šž๐š—๐š’๐š๐šข โ€” creating engagement that actually means something beyond the numbers

๐šŒ๐š˜๐š—๐šŸ๐šŽ๐š›๐šœ๐š’๐š˜๐š—๐šœ โ€” turning interest into intent and inquiries

because content isn't the strategy. it's the output of one.

and when the strategy is right, everything changes. your content starts working while you sleep. your ideal clients find you and already feel certain before they reach out. your social media stops feeling like a chore and starts feeling like your most valuable business asset.

that's the CXA philosophy. strategy first, always.

if you're ready to elevate your message and your results, DM 'CONTENT' and we'll send you the deets. ๐Ÿค by @creativexanna_
3
3 months ago
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if you've been on our page for a while, you already know what we're about: strategy first, results always, zero guesswork.

but if you're new here... welcome. let us introduce ourselves properly. ๐Ÿค

we're CXA, and we build social media marketing strategies that actually move the needle for your business. not just pretty content. not just consistent posting. a system that attracts the right people, builds trust fast, and converts followers into paying buyers.

here's how we partner with brands:

๐š๐š‘๐šŽ ๐š–๐šŠ๐š’๐š—๐š๐šŽ๐š—๐šŠ๐š—๐šŒ๐šŽ ๐š™๐šŠ๐šŒ๐š”๐šŠ๐š๐šŽ is for the established brand that needs a reliable team keeping them visible and their audience warm while they focus on running their business. you don't need to go viral. you need to stay top of mind. 

๐š๐š‘๐šŽ ๐š๐š›๐š˜๐š ๐š๐š‘ ๐š™๐šŠ๐šŒ๐š”๐šŠ๐š๐šŽ is for the brand that's showing up but not seeing social translate into actual sales and inquiries yet. good content isn't enough on its own โ€” growth happens when strategy, messaging, and execution all work together.

๐š๐š‘๐šŽ ๐šŽ๐šก๐š™๐šŠ๐š—๐šœ๐š’๐š˜๐š— ๐š™๐šŠ๐šŒ๐š”๐šŠ๐š๐šŽ is for the scaling brand ready for a full marketing ecosystem: social, email, sales funnels, all working together toward one goal: revenue. 

๐š๐š‘๐šŽ ๐šŒ๐š˜๐š—๐šœ๐šž๐š•๐š๐š’๐š—๐š ๐š™๐šŠ๐šŒ๐š”๐šŠ๐š๐šŽ is for the business owner or in-house team that wants to keep creative control but needs a messaging strategy that actually converts. you create. we make sure every post is working as hard as it possibly can for your business.

every package. every client. every month. built around your business goals and your audience โ€” not a templated strategy that could belong to anyone.

if you're ready to stop guessing and start growing, our application is open. link in bio to get started. ๐Ÿค by @creativexanna_
0
3 months ago
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clocking in at CXA means the necessities only. ๐Ÿ‘€

๐Ÿ’ป laptop โ€” aka our lifeline
๐Ÿ”‹ portable charger โ€” non negotiable
๐Ÿ’ก ring light โ€” we have standards
๐ŸŽ™๏ธ mini mic โ€” because audio matters
๐Ÿ“ธ camera โ€” always
๐Ÿฅค bevvy of choice โ€” and the only correct answer is alani. we don't make the rules.

show up ready or don't show up at all. ๐Ÿ˜Œ๐Ÿค by @creativexanna_
5
a day ago
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life doesn't slow down in Q3. neither should your content. ๐Ÿ‘๐Ÿผ

we have ONE spot left. once it's filled, the next time we can onboard is October.

you know exactly what's coming: your busiest season, and you still haven't nailed down what you're posting past next week. no content calendar. no plan for holiday promos. just you, at 11pm, trying to caption your way through your biggest revenue months.

that's the founder who waited too long. don't be them.

strategy first, results always, zero guesswork. that's the standard every CXA client gets, and it's what's waiting for whoever takes this spot.

one spot. one shot. our application is open through the link in bio. ๐Ÿค by @creativexanna_
1
2 days ago
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green flags that the social media agency you hired is actually good ๐Ÿ‘‡

because not all agencies are built the same, and knowing the difference matters. ๐Ÿค

โœ… they asked about your business goals before they ever asked about your aesthetic.

โœ… they push back occasionally. not to be difficult. because they actually care whether it works. a team that says yes to everything isn't protecting your brand... they're just keeping the peace.

โœ… their monthly report actually means something. not just a screenshot of your reach. a real breakdown of what performed, what didn't, what they're changing because of it, and why it matters for your business.

โœ… they understand your ideal client better than some people on your own team. when your agency knows your buyer's language, fears, and motivations as well as you do... that's when the content starts doing something real.

โœ… they celebrated your win like it was their own.
because to them, it was. 

โœ… they flagged something in your messaging before it became a problem. proactive, not reactive. 

โœ… they feel like a partner, not a vendor. you don't feel like an account number. you feel like a priority. 

if your current agency checks all of these, hold onto them. ๐Ÿ˜‡

and if they don't? you know where to find us. ONE spot left for Q3 full-service social media management. link in bio to get started. ๐Ÿค by @creativexanna_
1
3 days ago
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5 mistakes we see constantly as an agency that works with high-end service-based brands ๐Ÿ‘‡

and yes, we say this with all the love in the world. ๐Ÿค

**01. no consistent brand identity**
your instagram looks different from your website which looks different from your stories which looks different from your reels. your ideal client is landing on your page and getting a different impression every time, and inconsistency at this level quietly signals that the business behind it might be inconsistent too. your brand has to feel like the same person showed up everywhere.

**02. posting without a strategy**
a content calendar is not a strategy. a posting schedule is not a strategy. strategy is knowing exactly who you're speaking to, what stage of the buying journey they're in, and what every single piece of content is supposed to make them think, feel, or do next. without that... you're just filling squares on the grid.

**03. talking AT your audience instead of WITH them**
your content shouldn't feel like a billboard. it should feel like a conversation. the brands that build real community aren't the ones broadcasting. they're the ones asking questions, responding to comments, creating content that invites a response. your audience wants to feel seen, not sold to.

**04. posting in bursts then going completely quiet**
three weeks of content followed by two weeks of silence doesn't build momentum; it resets it. every time you go quiet, you're starting over with the algorithm and with your audience's trust. consistency isn't about posting every day. it's about showing up reliably enough that your audience knows you're still there.

**05. ignoring your data**
your analytics are telling you exactly what's working, what's falling flat, and where you're losing people. and most brands either aren't looking at them or don't know how to read them. data without interpretation is just numbers. but when you know what to look for... it's a roadmap.

any of these hitting a little too close to home? that's exactly what we fix. ๐Ÿ˜‡๐Ÿค

Our application is open through the link in our bio, and we'd love to have a conversation about how we can help support your business. by @creativexanna_
1
4 days ago
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life is hard. ๐Ÿ˜Œ

make it harder.

don't hire us to run your social media + content marketing.

keep writing captions at 11pm. keep second-guessing every post. keep sending yourself voice memos with content ideas you'll never film. keep wondering why it's not converting. keep doing it yourself while also running an entire business.

we'll be here. ๐Ÿ˜‡ ๐Ÿค

we have just ONE spot left for Q3 full-service social media management โ€” application is open through the link in our bio. by @creativexanna_
10
5 days ago
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the work vs the wins. ๐Ÿค

๐Ÿ†ƒ๐Ÿ…ท๐Ÿ…ด ๐Ÿ††๐Ÿ…พ๐Ÿ†๐Ÿ…บ:

strategy build outs that happen before a single post goes live. monthly calls where we dig into what's working and what we're changing. creative reels and content that actually reflects the brand we've been building. content days. analytics reports that tell you more than just "reach is up." a team in your slack channel that genuinely cares about what happens to your business.

๐Ÿ†ƒ๐Ÿ…ท๐Ÿ…ด ๐Ÿ††๐Ÿ…ธ๐Ÿ…ฝ๐Ÿ†‚:

a schedule that's booked out. purchases that come directly from a post. a brand that people recognize and talk about before they've ever worked with you. a founder who stopped wondering if social media was even working, because the results made it obvious.

everyone says they care. our actions match it. ๐Ÿค

we only have 2 spots left for Q3, so if you've been considering pouring into your brand the second half of this year, DM us the word WINS and we'd love to have a conversation. by @creativexanna_
7
8 days ago
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weโ€™re hiring.... and iโ€™m so excited about what this means for CXA. ๐Ÿค

as we continue to grow and elevate the way we support our clients, weโ€™re bringing on a full time Social Media Strategist to join our remote team. this role is a big deal to me, because the right person is helping us deliver an even higher level of strategy and service to the brands we work with.

๐™ฌ๐™๐™–๐™ฉ ๐™ฉ๐™๐™ž๐™จ ๐™ง๐™ค๐™ก๐™š ๐™–๐™˜๐™ฉ๐™ช๐™–๐™ก๐™ก๐™ฎ ๐™ก๐™ค๐™ค๐™ ๐™จ ๐™ก๐™ž๐™ ๐™š ๐™™๐™–๐™ฎ ๐™ฉ๐™ค ๐™™๐™–๐™ฎ:

youโ€™ll be developing and executing social media strategy for our clients, creating content that performs, managing accounts with a real eye on the data, and working directly with clients in a way that reflects the CXA standard: communication, professionalism, and care for the work are non-negotiables here.

the person weโ€™re looking for takes ownership from start to finish, is deadline-driven, thinks strategically before they think creatively, and truly wants to be part of building something theyโ€™re proud of. they donโ€™t chase trends, they stay ahead of them. and they show up for clients the same way theyโ€™d want someone showing up for their own brand.

๐™ฌ๐™๐™–๐™ฉ ๐™ฌ๐™š ๐™ฃ๐™š๐™š๐™™ ๐™ฉ๐™ค ๐™จ๐™š๐™š ๐™›๐™ง๐™ค๐™ข ๐™ฎ๐™ค๐™ช:

your resume and a portfolio that reflects your best work with real experience managing social for businesses, strong design and short-form video editing skills, and caption writing that actually sounds like a person wrote it instead of AI (iykyk๐Ÿคฃ).

๐™๐™ค๐™ฌ ๐™ฉ๐™ค ๐™–๐™ฅ๐™ฅ๐™ก๐™ฎ:

if this sounds like you, we would love to hear from you. email your resume and portfolio to ๐—ถ๐—ป๐—ณ๐—ผ@๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜…๐—ฎ๐—ป๐—ป๐—ฎ.๐—ฐ๐—ผ๐—บ with โ€œ{๐—ก๐—ฎ๐—บ๐—ฒ} โ€” ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐˜€๐˜ ๐—”๐—ฝ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ปโ€ in the subject line. ๐Ÿค by @creativexanna_
24
9 days ago
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we've quietly helped build the social presence you screenshot and send to your team saying "i want ours to look like this." ๐Ÿ‘€

the feed you keep coming back to. the caption that stopped you mid-scroll and made you think how did they know exactly what i needed to hear. the brand that feels so elevated, so intentional, so completely dialed in, that you've pulled it up as a reference more than once.

that might be us.

because behind every brand that looks like that is a messaging framework built around a specific person. 

a content strategy mapped to actual business goals. a team that audited the competitors, studied the buyer behavior, and made sure every single post had a job before it ever went live.

the brands you're jealous of aren't just posting better content. they stopped guessing and started building with a team that treats their social media like a business asset, not an afterthought.

that's the work we do. and your brand deserves to be the one someone else is taking screenshots of. ๐Ÿค

DM 'CONTENT' and we'll send you the details to get started. by @creativexanna_
1
9 days ago
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you're not converting followers into clients because your content never asks them to become one.

and i don't mean a CTA at the bottom of every caption. i mean something deeper than that.

your ideal client has been following you for three months. she saves your posts. she watches your stories. she genuinely loves what you put out. and she has absolutely no idea how to take the next step with you, because your content never showed her what that step looks like or made her feel like she was ready for it.

this is the founder who has a beautiful feed and a quiet inquiry form.

the service provider whose engagement is solid but whose DMs are full of "love your content!" and nothing else.

the business owner who keeps hearing "i've been following you forever" on discovery calls... from people who took 8 months to finally reach out because nothing in the content ever created urgency.

the aesthetician, the photographer, the consultant, the coach โ€” fully booked in their head, not fully booked in reality โ€” because their content is nurturing an audience that never gets nudged toward a decision.

because the thing no one tells you? your content has three jobs:

get the right person to find you. 
make them trust you. 
and then move them. 

most brands nail the first two and completely drop the third.

activation content โ€” content that is specifically designed to take someone from warm to ready โ€” is the missing piece in most content strategies we audit. and it's almost always why the pipeline is quieter than it should be.

and this is exactly we fix this in month one with all new clients at CXA. ๐Ÿ‘€

we have 2 spots left for Q3 onboarding and they will not last. if this resonated and you're ready to stop nurturing an audience that never converts, DM us the word CONVERT before they're gone. ๐Ÿซถ by @creativexanna_
0
10 days ago
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