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Creech

@creech_studio

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This is the Instagram for Creech. We are an independent creative studio in New York City. Branding + advertising.
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Creech is 10. Thank you to our clients. Thank you to our amazing team. by @creech_studio
31
4 months ago
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At @creech_studio, a writer and a designer lead creative direction together.⁠ ⁠ Griffin Creech and Ashley Jones met at Partners & Spade, where they first experienced how language and design could develop together from the start of a project. It’s a structure borrowed from advertising that remains unusual in brand design studios – and it’s shaped work for AG1, Counter Service and Smash Kitchen.⁠ ⁠ In this interview, they explain why positioning needs to come before design decisions get made, what it's like collaborating with founders like Chipotle’s Steve Ells, and why they've publicly committed to never working on alcohol brands. They also discuss how they approach branding products that require educating consumers on entirely new concepts.⁠ ⁠ ———⁠ ⁠ Read the interview at our link in bio. by @creech_studio
45
7 months ago
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Who rebranded Athletic Greens to AG1? Us. Creech is the studio behind Athletic Green’s massively successful rebrand to AG1. We named it, we designed it, did all the packaging, did the relaunch brand advertising. This project took place in 2020 and went live in 2021. Sub 100k customers grew to hundreds of thousands and the brand skyrocketed into cultural prominence. We’re proud to see that our sweeping and category-shifting rebrand laid a strong foundation for an enduring identity system that can stand the test of time. Even as it continues to evolve past our involvement. Work that keeps working, that’s what we love to do and make. A big thank you to our amazing collaborators at @drinkag1 . This remains the biggest brand renovation in the company’s history. To see the scale of the shift, check out the before and after here. by @creech_studio
38
2 years ago
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Want to boil a pot of water in less than 40 seconds? The @impulse_labs Cooktop is a state of the art induction stove with an integrated battery. Five times more powerful than the best gas ranges and the first step towards using home appliances as a distributed energy storage system that our national electric grid sorely needs. Single digit temperature control, removable magnetic knobs, meticulously engineered in every way. With the exception of the logo and secondary mark (designed by Blond and carried over from the previous system) Creech undertook a complete brand refresh inclusive of positioning, identity and art direction, digital design, and consumer-facing messaging. Director and Photographer @chrisrsimpson Food Stylist @eugenejho DP @steverding Production @veryrareinc Logo and industrial design @blondcreative by @creech_studio
0
2 months ago
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We’ve always viewed positioning as a fundamental creative deliverable that helps us design and write in a more ownable and compelling way. A rich narrative versus a dry framework or scaffold or checklist. If it’s done well, it makes for better work. Because it’s THE story that helps OUR team get on the same page as we make a brand, just as it’s intended to get our client’s team speaking the same language as they take the reins and continue to make the brand their own. For us, a brand book is just a style guide if it doesn’t start with this high level storytelling. It should excite and inspire the people who work at your company, take care of your brand, and message and market on your behalf. by @creech_studio
5
2 months ago
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Excited to share that one of our Creative Directors, Ashley Jones, will be serving as a judge for this year’s ADC Young Guns competition. Ashley will join an international jury of creative leaders recognizing the next generation of talent from around the world. ADC Young Guns is the premier global, cross-disciplinary portfolio competition identifying and celebrating today’s vanguard of young creative professionals (ages 30 and under, with 2+ years of experience). The first deadline for submissions is Thursday, August 27th, and the final deadline to enter is Thursday, September 24th. Entrants can submit their work at enter.youngguns.org. @artdirectorsclub @theoneclubforcreativity by @creech_studio
5
2 months ago
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Naming and label design for the Granita melon. We’ve never named a melon before. But we’ve also never had a client like @row7seeds We’ve been working with our friends at this seed, vegetable, and now fruit company since it got started. Row 7 is dedicated to deliciousness and the Granita melon is no exception. It’s got rich cantaloupe sweetness with an unexpected hit of refreshing tartness. Just like a good granita 🙂 Illustration by Leanne Shapton @shaptonia Photos and video courtesy of @row7seeds @chefdanbarber by @creech_studio
2
2 months ago
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Excited to share our work with Rythm. Monthly blood testing from home or anywhere. No nurse. No needle. One little click, one tiny tube, sent to the Rythm lab. Results in a couple of days. It is ridiculously easy. It’s extremely precise. Why monthly? Because your body is changing all the time. Learning your own rhythms and biological patterns is the absolute best way to find out what works for you and what doesn’t. That insight led to the creation of a new tagline “Learn Yourself.” Our clients had an existing piece of language we loved for its breakthrough simplicity “The world’s easiest blood test” so we elevated it to a place of prominence on the front of pack where it has become a highly shareable mini-billboard popping up all over insta. The visual refresh brings a modern proactive editorial feel to the brand, inspired by the new tagline and brand platform. Our work includes an evolved wordmark, new typography and color palette, product and lifestyle art direction, plus high level web/UI design. by @creech_studio
0
2 months ago
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Daily lung health in a single deep breath. Introducing the Climatic LMax, a first-of-its-kind lung health system that helps your lungs cleanse themselves from pollution and other irritants. We worked closely with the @climatichealth founders on naming, positioning, brand identity, brand language, photography, motion, and packaging. Brand photos by @geoffreyknott Renders by @joangarciapons by @creech_studio
7
3 months ago
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Modern soil science built on ancient human innovation. We loved partnering with the @rosysoil team on this brand and language refresh, from packaging to a comprehensive messaging and claims framework. So what is Rosy? It’s biochar soil. Uh, what’s biochar? A carbon-rich material humans have used for thousands of years to create healthier, more resilient soils. In the Amazon, this legendary soil is known as Terra Preta, prized for its remarkable fertility that has endured for centuries. And now you can bring the power of biochar into your own home and garden. Logo by: @major___studio Illustrations by: @ada_sokol by @creech_studio
4
3 months ago
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Breakout, pop by. @spotlessclinics is a walk-in acne clinic founded by @dramywechsler and her daughter @zoewechsler . It’s a place for any and all of us who need expert acne care now, not weeks from now. All procedures are performed by licensed nurse practitioners trained by Dr. Amy. Currently open on the UES, six days a week. Full brand identity, positioning, art direction, language, and tagline. Interiors by @roarke.design.studio Photography by @stoodioos by @creech_studio
3
3 months ago
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Proud to see @rhizome.food win merit in the Design for Good category @artdirectorsclub . Rhizome is a project near and dear to us. A regional food research and incubation company formed as a joint venture between Blue Hill restaurant and Stone Barns Center for Food & Agriculture. The company studies food and farming as one big delicious interconnected subject and puts the people who know the most about both around the same table. The goal? Develop the products and practices that set a blueprint for a new kind of food system, for every region of the country. We’re here for it. Thank you to ADC and thank you to our partners at @rhizome.food @bluehillfarm @stonebarns by @creech_studio
0
5 months ago
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