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Cute as New Little Kid Boutique

@cuteasnew

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⭐️As seen on NBC
👚Curated secondhand finds for NB-8Y
📍@co_labsouthorange
⏱️Wed-Sat,11-6, Sun, 12-5
📲(201) 677-8308 TEXT ONLY
Get first dibs ⤵️

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It’s finally October and for all the little ghouls & goblins, Halloween-inspired looks with just the right amount of spooky.🎃

Come grab your little boo’s Halloween look in store or online before they disappear! 👻✨

Tap to shop 🛍️ taken in The Co-Lab, Shop South Orange by @cuteasnew

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16 days ago

❄️🎁 Sellers, we're ready for you!

We’re now buying ALL winter clothing in sizes NB–10Y!

Before you bring in your winter clean-out, please make sure everything follows our quality standards (unless you're donating) + intake process so we can keep things quick and easy.

Think: cozy layers, sweaters, winter coats, snow gear, holiday looks, pajamas, and boots, all in tip-top condition (no stains, pills, or permanent marker).

Have questions? Ask below!

#CuteAsNew #SouthOrangeNJ #SOMANJ #KidsResale #SecondhandKidsClothes taken in The Co-Lab, Shop South Orange by @cuteasnew

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11 days ago

🎃 Halloween costume challenge! 👀

Who says you need a big box store to create a great costume? Some of the best looks come from mixing, matching, and adding your own unique spin to pieces you find at Cute as New!

Bonus: these aren’t one-and-done costumes! ♻️ Choose pieces your kids can wear again and again, making Halloween more creative, affordable, and less wasteful.

Swipe to reveal what we had in mind… but first, take a guess! How many will you get right? Drop your score in the comments! 👇 taken in The Co-Lab, Shop South Orange by @cuteasnew

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Same Spooky Energy, Different Shopping Habits! 🛍️🎃

A little Halloween magic, a lot of creativity, and a whole lot of love for LOCAL! 🧡

✨ No stickers, no decals, no stencils! Just brushes, paint, imagination, and a completely freehand design, painted directly onto the glass, one brushstroke at a time! 🎨🖌️

Because handmade art deserves to be celebrated, and so do the small businesses that make our communities unique!

This spooky season, SHOP SMALL, SHOP LOCAL, and SUPPORT CREATIVE MINDS! 🧡

📍 The Co-Lab | South Orange, NJ

Art by The Art Boutique by Glenda Jiménez ✨

#ShopLocal #SupportSmallBusiness #WindowArt #FreehandPainting #HandPaintedWindows TheArtBoutique SouthOrangeNJ SOMACommunity HalloweenArt SupportLocalArtists taken in The Co-Lab, Shop South Orange by @cuteasnew

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3 days ago

Cute kids’ clothes anyone? 🙋‍♀️

We’ve got all your fave brands, from beige to bold. Top condition. Up to 80% off retail.

Visit us at @co_labsouthorange

#kidsconsignment #shoplocalnj #njkids #southorangenj #maplewood taken in The Co-Lab, Shop South Orange by @cuteasnew

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9 days ago

We’re so excited to be nominated for Best of Essex County! 🥹💙

If Cute as New has been part of your family’s adventures, helped you find that perfect outfit, or simply made shopping for the kids a little more fun, we’d be so grateful for your vote!

🗳️ Vote for Cute as New
🔗 Link in bio

💙 Show us your voting confirmation and enjoy 10% off your next purchase!

Thank you for supporting our small business and helping Cute as New shine! ✨ by @cuteasnew

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21 days ago

🎂 CUTE AS NEW IS ONE! 🎂

One year ago, we opened our doors with a simple idea: secondhand kids’ clothes could feel just as special, stylish, and fun to shop as new.

And WOW, what a year it’s been. 🥹

Thousands of little looks have found new homes. So many amazing pieces have stayed out of landfills. We’ve hosted events, made new friends, partnered with incredible local businesses, launched our online shop — and somehow built a little community around cute clothes without always buying new.

To everyone who has shopped, sold, donated, shared a post, told a friend, stopped by an event, or walked through our doors just to say hi: THANK YOU.

You took this little idea and helped turn it into something real.

Here’s to year TWO. Bigger, cuter, and still secondhand. 🥂

Serve looks. Not landfills. by @cuteasnew

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23 days ago

Looking forward to having you all there! Come with all your questions!!!! Please don’t forget to rsvp!!! by @cuteasnew

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24 days ago

Hello, fall! We’ve been waiting for you. 🍂🤎

Bring on the cozy layers, colorful leaves, and all the fun outings that make this season extra special—from apple picking and pumpkin patches to crisp hikes, football games and spooky nights. 🍎🎃🥾🏈👻

Come on in and get ready for the adventures ahead. 🧡 by @cuteasnew

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Fall called. We answered 📞

The cutest layers, knits, denim and everyday faves just hit the shop and the best styles never stay long.

Secondhand prices. First pick energy 😜

#kidsconsignment #shoplocalnj #njkids #maplewood #southorangevillage taken in The Co-Lab, Shop South Orange by @cuteasnew

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a month ago

✨ Meet the Face of Cute as New Fall 2026 ✨

This little cutie absolutely understood the assignment. 🍂🤎

From the runway to her very own shoot with the incredible Julia Maloof Verderosa, she brought ALL the personality to her Cute as New fall look.

And the best part? Her first-rate look is completely secondhand. 🙌

📸 Julia Maloof Verderosa
👗 Cute as New
📍 SOMA Sweets
🧚‍♀️💈Whichcraft Studio

This little beauty is serving looks, not landfills all day.

#njkids #njfamilyphotographer #njfamilyfun #kidsfashionista #essexcounty by @cuteasnew

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