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Dacid

@dacid___

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Studio: @hot_pot_studio
Founder: @smyk.verse
Private @kdo.david.novak
Based in Prague × Liberec
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Ride or Die. Our visual identity for FAMUFEST 42 explores the balance between speed and presence. Inspired by the small objects people hang in their cars, we chose the car air freshener as the central motif. A personal talisman accompanying every ride. The entire identity was designed to live in motion. From animated visuals and a custom variable typeface, to a bold neon green (#00FF42), every element reflects movement, freedom, and the unpredictable energy of the journey. A huge thank you to Creative Director @mari.musique for trusting our vision and giving us the freedom to experiment throughout the process. Thanks to @paper.can.dance for helping us bring the signature neon green to life through Risograph printing, and to photographer @mahr_junior for capturing the project so beautifully. Festival: @famufest_official Festival Creative Director: @mari.musique Riso: @paper.can.dance Product Photography: @mahr_junior Lighter Design: @gr8_filip Creative Direction & Design: HOT POT Studio @dacid___ & @kristaenn by @dacid___
1
3 months ago
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FAMUFEST42 🏎️ Our visual identity for FAMUFEST 42 explores the balance between speed and presence. Inspired by the small objects people hang in their cars, we chose the car air freshener as the central motif. A personal talisman accompanying every ride. The entire identity was designed to live in motion. From animated visuals and a custom variable typeface, to a bold neon green (#00FF42), every element reflects movement, freedom, and the unpredictable energy of the journey. A huge thank you to Creative Director @mari.musique for trusting our vision and giving us the freedom to experiment throughout the process. Thanks to @paper.can.dance for helping us bring the signature neon green to life through Risograph printing, and to photographer @mahr_junior for capturing the project. Festival: @famufest_official Festival Creative Director: @mari.musique Riso: @paper.can.dance Product Photography: @mahr_junior Creative Direction & Design: HOT POT Studio @dacid___ & @kristaenn by @dacid___
1
3 months ago
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Ride or Die 🛞💨 Our visual identity for FAMUFEST 42 explores the balance between speed and presence. Inspired by the small objects people hang in their cars, we chose the car air freshener as the central motif. A personal talisman accompanying every ride. The entire identity was designed to live in motion. From animated visuals and a custom variable typeface, to a bold neon green (#00FF42), every element reflects movement, freedom, and the unpredictable energy of the journey. A huge thank you to Creative Director @mari.musique for trusting our vision and giving us the freedom to experiment throughout the process. Thanks to @paper.can.dance for helping us bring the signature neon green to life through Risograph printing, and to photographer @mahr_junior for capturing the project. Festival: @famufest_official Festival Creative Director: @mari.musique Riso: @paper.can.dance Product Photography: @mahr_junior Creative Direction & Design: HOT POT Studio @dacid___ & @kristaenn by @dacid___
1
4 months ago
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Designing the visual identity for this exhibition was about connecting two ways of preserving memory: the physical world of books, archives, boxes, and handwritten records, and the digital world of folders, files, and databases. The result is a small visual paradox. An open book that reveals a computer desktop inside. Through its folders, files, and interface, the exhibition content unfolds, blending these two systems of memory into a single image. A project exploring how we store the past, and how those methods shape what we remember. Curator: @nela_kuhnova Architecture: @vintrovakarolina Photos: @filipsvacha Client: @gi_tschechien by @dacid___
0
4 months ago
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GDVK letní semestr 2025/26 – Monte di Luce David Novák (01NM) @dacid___ Margherita con Margarita Znáte ten pocit, kdy se dobrovolně dostanete do situace, která je vám nepříjemná. Nejste v komfortu, improvizujete a říkáte si, že už to nikdy neuděláte. Pak se ale vrátíte domů a najednou vám to celé začne dávat smysl. Přesně takhle to mám se stopováním. Na jednu stranu ho nesnáším. Smrdíte, spíte ve spacáku a hodiny koukáte na dálnici s toastem v ruce. Je to nepohodlný a vyčerpávající. Zároveň vás to ale dostane na místa, kam byste se jinak nepodívali, a potkáte lidi, který byste normálně minuli. Tak vypadalo naše putování po severu Itálie s Margaritou v srpnu 2023. Při zadání vytvořit publikaci o polygrafických chybách pro papírnu v Rivě u Lago di Garda mi došlo, že tu cestu můžu propojit s místem, kde papír vzniká. Tahleta publikace je spíš vzpomínka než manuál. Záznam cesty, která nás utvrdila v tom, že má smysl tyhle věci dělat, i když jsou občas dost na hraně. by @dacid___
3
4 months ago
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ATTENTION! ⚠️ SMYK Support DROP 001 je venku. Tričko + kšiltovka Limitovaný kusy. → podporuješ tím SMYK a to, co děláme pokud objednáš do 14.05. můžeš si merch vyzvednout osobně na akci Objednávky: link in bio Modelky: @richardsvercic @martina.zelenaa Foto: @mahr_junior Sítotisk: @mates.art_sitotisk Výšivka: @kirka.studio @frantisek.kast by @dacid___
1
5 months ago
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SMYK February '26: Fuckups vol. 2 ⚠️ 26/02/2026/19.30H (doors 19H) Kino Přítomnost (Siwiecova 1839/1) LINEUP 01 Adéla Svobodová a Tereza Hejmová @adela.svoboda 02 Matúš Buranovský @matusburanovsky 03 Tereza Zelenková @terezazelenkova 04 Heavyweight @heavyweight_type VSTUPENKY *odkaz najdete v biu* Fuckup jako součást tvůrčí cesty. Pozvánku na druhé speciální setkání SMYKu tentokrát přijali čtyři významní hosté ze současné designérské scény. Akce probíhá v českém jazyce. Prostor bohužel není bezbariérově přístupný. by @dacid___
3
9 months ago
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Autoři vizuální identity 42. FAMUFESTu @kristaenn a @dacid___ ze studia @hot_pot_studio o ní říkají ,,V našem pojetí se téma jízdy promítá skrze visačky, které si připevňujeme na svá zpětná zrcátka. Malé talismany štěstí a připomínky cesty. Hlavním motivem se tak stalo vonítko do auta, předmět, který svojí všedností a variabilitou předává všechny tyto symbolismy a v každém z nás vyvolává s nimi spojené osobní asociace.” 📸: @stepandolezal by @dacid___
2
9 months ago
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Challenge Designing the exhibition identity for There Will Be Beauty! at the @galerieliberec required balancing irony with gravity. The brief asked us to reveal Milan Kunc “behind the curtain”. His inner world as well as the layered meaning of his works. The title itself, echoing the cadence of communist slogans, invited a paradox: bold, propagandistic optimism turned inside out. Our challenge was to create a system that felt monumental and authoritative, yet playful enough to undermine itself. Mirroring Kunc’s lifelong critique of ideology, consumerism, and excess. Solution We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath. This act of revealing became central to the exhibition’s language: the modernist “propaganda” façade disintegrates to uncover Kunc’s vibrant, ironic, and deeply personal works. The same principle extended into the exhibition catalogue, where the rigid structure gradually breaks apart, opening portals into his layered artistic universe. The result is an identity that is both monumental and fragile. Echoing Kunc’s wit, critique, and his position between exile and homecoming. Photos: @wickeimack by @dacid___
0
9 months ago
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Challenge Designing the exhibition identity for There Will Be Beauty! at the @galerieliberec required balancing irony with gravity. The brief asked us to reveal Milan Kunc “behind the curtain”. His inner world as well as the layered meaning of his works. The title itself, echoing the cadence of communist slogans, invited a paradox: bold, propagandistic optimism turned inside out. Our challenge was to create a system that felt monumental and authoritative, yet playful enough to undermine itself. Mirroring Kunc’s lifelong critique of ideology, consumerism, and excess. Solution We built the visual identity on the foundations of socialist-era poster aesthetics: commanding type, strong verticality, and declarative slogans. But instead of leaving the surface intact, we allowed it to collapse, peel, and fracture. Exposing new layers beneath. This act of revealing became central to the exhibition’s language: the modernist “propaganda” façade disintegrates to uncover Kunc’s vibrant, ironic, and deeply personal works. The same principle extended into the exhibition catalogue, where the rigid structure gradually breaks apart, opening portals into his layered artistic universe. The result is an identity that is both monumental and fragile. Echoing Kunc’s wit, critique, and his position between exile and homecoming. by @dacid___
0
9 months ago
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Challenge @simi_poradna , a human rights organization supporting migrants and refugees, approached us with a fragmented communication system that lacked cohesion and clarity. Their previous identity leaned on outdated, generic visuals. Most notably a logo depicting a white and black figure trapped in a rectangle, evoking separation rather than solidarity. The challenge was to reimagine Simi’s identity for the 21st century: to create a system that felt warm, open, and trustworthy while resonating with younger generations who naturally perceive migration as a part of everyday life. Solution We built Simi’s new identity on three pillars: warmth, accessibility, and connection. Gradients became the central visual metaphor. Representing blending, meeting, and the fluidity of cultures and lives crossing paths. Typography plays an equally important role: letters merge when they come into proximity, forming new shapes that echo the transformative nature of migration. The identity is fluid, designed to work dynamically across digital platforms, more as a living system than a static logo. It communicates trust and empathy while celebrating diversity, positioning Simi as an approachable, forward-looking organization that people can both rely on and relate to. by @dacid___
0
9 months ago
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Challenge @simi_poradna , a human rights organization supporting migrants and refugees, approached us with a fragmented communication system that lacked cohesion and clarity. Their previous identity leaned on outdated, generic visuals. Most notably a logo depicting a white and black figure trapped in a rectangle, evoking separation rather than solidarity. The challenge was to reimagine Simi’s identity for the 21st century: to create a system that felt warm, open, and trustworthy while resonating with younger generations who naturally perceive migration as a part of everyday life. Solution We built Simi’s new identity on three pillars: warmth, accessibility, and connection. Gradients became the central visual metaphor. Representing blending, meeting, and the fluidity of cultures and lives crossing paths. Typography plays an equally important role: letters merge when they come into proximity, forming new shapes that echo the transformative nature of migration. The identity is fluid, designed to work dynamically across digital platforms, more as a living system than a static logo. It communicates trust and empathy while celebrating diversity, positioning Simi as an approachable, forward-looking organization that people can both rely on and relate to. by @dacid___
0
9 months ago
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