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marketing + making it
head of social & influencer @nordstrom
writing @recreationforyou
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it really takes a village. and that might be my favorite part. 

first social campaign for @nordstrom is live, featuring your favorite partygoers, their fabulous outfits, and Pidge. 

the anniversary sale is the biggest party of the year, and it was a thrill to bring this expression of it to life with my incredible team and my friends at @veryonlineagency. it’s supposed to be fun, and it really was. 

thank you thank you to our creators as cast — 
@oldmanjenkkins 
@kalysse.a 
@denny623 
@abby.jardine 
@thejessxu 

and to the entire crew who made this possible. 

now go shop the sale so we can do it all again next year xoxo

BTS 📷: @benwaitches taken in Nordstrom NYC by @dakotaraelowe
22
7 days ago
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I miss the person I was when my OOO status was on taken in Antibes, Côte D'azur by @dakotaraelowe
6
12 days ago
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baby sister came to sof for 36 hours just so we could have a belated birthday dinner 🥺 

so I made her take cute pics of me 

luckiest!!!! ILYSB!!!! taken in Antibes, Côte D'azur by @dakotaraelowe
8
24 days ago
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you met me at a very South of France time in my life taken in Antibes, Côte D'azur by @dakotaraelowe
34
a month ago
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Cannes we run it back? 

This was a pinch-me week in one of my favorite places with some of my favorite people. I played hard and worked a lot harder, and left feeling inspired, productive, exhausted, and sunburnt. But mostly inspired. 

The recaps are true — creators are media companies (have been), taste and “authenticity” are more important than ever (have been), and humans are concerned about AI when a majority of the Croisette is trying to progress it faster than we can regulate it. What an interesting year in our industry to have candid conversations in 95 degree heat where the masks come off. That was probably my favorite part. 

Sharing more about what I got out of it as a brand marketer on Substack. But for now, au revoir and merci beaucoup to everyone who makes this week in the French Riviera possible. 

See you next year. 🫶 taken in Cannes Lions International Festival of Creativity by @dakotaraelowe
28
a month ago
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it’s midnight here in France, and it’s my birthday. 
I am official old. 

🤍🤍🤍🤍

this was, by far, the most transformative year of my life — I couldn’t be prouder of who I’m becoming. and god, I fucking love my 30s. 

santé!!!!!!!!!!!!! by @dakotaraelowe
99
a month ago
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the greatest city in the world taken in New York, New York by @dakotaraelowe
15
a month ago
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Dakota Lowe 36 Times 
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a recreation (!) of Andy Warhol’s first commissioned portrait painting for Ethel Scull. the piece was a gift from her husband for her birthday—they were avid patrons of the arts and the earliest collectors of Pop Art. 

instead of painting her in his studio, as expected, Warhol took her to a photo booth on 42nd street and said “don’t just sit there, do something!” 
and something she did.

📷 collaboration with my dear friend and incredible photographer @jessicahowes_ 💙 by @dakotaraelowe
31
2 months ago
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i’ll be your shorty 
@shortyawards taken in New York, New York by @dakotaraelowe
20
2 months ago
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no life better than this one!!!!!!! taken in New York Public Library by @dakotaraelowe
24
2 months ago
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Q1 was insane but so am I taken in New York, New York by @dakotaraelowe
37
3 months ago
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literally ascended with @clarinsusa + @nordstrombeauty

📷: @tonykfilms 🤍 taken in Academy Museum of Motion Pictures by @dakotaraelowe
48
4 months ago
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