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Insane weekend in the Canadian Rockies with the @adidasgolf family 

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Creative direction for adidas Clubhouse 2026: 
Wear testing the Ultimate365+ Course Control Layering System in the elements 

Produced by the @happyluckypdx crew 
Photos by @adrianlo___ taken in Banff, Albert, Canada by @dallasc.design
11
8 days ago
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New for @adidasgolf 

Short Game Season hits New York City.

Ahead of the US Open at Shinnecock we helped celebrate the launch of the new Ultimate365+ short by creating the Ultimate Shorts Drop, a limited time larger than life installation in Manhattan where pedestrians had to show off their short game to level up their shorts game.

A massive pair of U365+ shorts towered over a custom putting green where all that stood between players and a brand new pair of the ultimate golf shorts was a 12 foot putt. 
Hundreds of participants attempted the challenge, each of them taking home a custom Short Game Season prize, but only those who sank one with the gallery looking on unlocked the ultimate drop. 

Agency: @happyluckypdx 
CD: @dallasc.design 
GD: @madison_bracken 
CW: @aaronkeene 
Account Director: Bryanna Emmerling
Project Managers: Elle Cathcart + Maura Curtis 
Production Design: @ericaland by @dallasc.design
2
4 months ago
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Cooked up a little guy with @happyluckypdx for @adidas 

He’s been hiding on my office shelf for like a year, now he is in the world, keep an eye out for adiman wherever he may appear 

Birthed with @gerald_makaveli @aaronkeene @ophystutz 

Shot by @ian.stpierre 

#adidas #adiman #collectible #toydesign by @dallasc.design
0
5 months ago
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New for Apple TV and Formula 1

Apple TV is the new U.S. home of Formula 1, so we created an unboxing experience that feels like it.

A kit crafted with the language of the sport - speed in the silhouette, start lights in the details, and a sliding trunk that reveals everything you need to suit up and watch the race: the latest Apple TV, a Formula 1 jacket, and custom pins.

Then we put it in the hands of people who’d share the news and get people watching. The response was immediate. “That’s so sick”, “coolest pr gifting i’ve seen”, and “how do I get one?” came up a lot.

Lights out and away we go.

Agency: @happyluckypdx 
CD: @gerald_makaveli + @dallasc.design 
Production Design: @aplateapic 
Production: @ophystutz 
Fabrication: @irwinhodson 
Accounts: Bryanna Emmerling 
Project Management: @anaisabelyanez 

#appletv #apple #formula1 #f1 #packagingdesign taken in Portland Oregon by @dallasc.design
2
7 months ago
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New for adidas x Mercedes-AMG PETRONAS Formula One Team

We worked with adidas Memberships to concept and build the ultimate F1 fan kit giving away signed product from George Russell and Kimi Antonelli.

The kit itself was inspired by the abstracted form of a formula one car and features all-metal construction, integrated push to start LED lighting and distinct Mercedes-AMG PETRONAS branding.

Enter to win now via adiclub.

Agency: @happyluckypdx 

CD: @gerald_makaveli 
AD/3D Design: @dallasc.design 
GD: @czzz.tm 
Production Design: @ericaland 
Photos: @ian.stpierre 
Built in collaboration with @matchlessbuilds 

#adidas #formula1 #mercedes_amg #seedingkit  #design by @dallasc.design
2
a year ago
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adidas and Donovan Mitchell show up nice in round 2

—————-

Following 9 days after our AE1 activation in Minneapolis, the @happyluckypdx team continued its roll through the NBA playoffs, this time stopping off in Cleveland to help @adidasbasketball and @spidadmitchell debut the D.O.N. Issue #7. 

To Mark the occasion we partnered with the @cavsteamshop and Cleveland’s own @mitchellsicecream to create Donovan Mitchell’s nICE CREAM SHOP, an ice cream parlor themed retail pop-up inspired by Don’s nice personality and even nicer game, giving fans the exclusive opportunity to pick up a pair of D.O.N. 7’s before they’re released to the general public.

The space also featured a giant ice cream cone photo moment, giveaways, and free Mitchell’s ice cream in Don’s favorite flavor. 

#adidas #donissue7 #toonice 

The Team 

Creative Direction: @echxo_studio 
Art Direction / Experiential Design: @dallascarnahan 
Graphic Design: Carla Cieza
Copywriting: @aaronkeene 
Production Design: @ericaland 
Production: @steichenstudio @ophystutz 
Photos: @tombender taken in Rocket Arena by @dallasc.design
1
a year ago
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BELIEVE THAT 

New for @adidasbasketball 

We brought the AE1 Man Down films to life during Wolves Lakers game 3 in Minneapolis, creating an interactive hoop crime scene and retail pop up in the concourse of the Target Center giving fans the chance to retrace Ant’s steps, following the evidence to recreate one of his vicious poster dunks and selling through all units of the AE1 Low “Tie Dye” and limited edition tee. 

The activation also featured appearances by detectives @icet and @vedahoward hot on the case. 

The @timberwolves went on to eliminate the Lakers in 5, sucka never had a chance. 

#believethat #ae1 #adidas #kingslayer #anthonyedwards 

Agency: @happyluckypdx 
ACD: @echxo_studio 
AD+XP: @dallasc.design 
GD: Carla Cieza
CW: @aaronkeene 
Production: @steichenstudio 
Production Design: @ericaland 
Photos: @tombender taken in Target Center by @dallasc.design
1
a year ago
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New for adidas x Apple x MLS

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We worked with the adidas Membership Partnerships team to create 30 member-exclusive kits celebrating the 30th year of the MLS and their partnership with Apple TV 

CD: @gerald_makaveli 
AD: @dallasc.design 
Project Director: @jacqmcelhone 
Production Design: @ericaland 
Agency: @happyluckypdx 
Fabricator: @irwinhodson 

#adidas #apple #appletv #mls #seedingkit #packaging #artdirection #graphicdesign by @dallasc.design
2
2 years ago
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From the archive // 2022 

For Title IX’s 50th anniversary adidas wanted to go big with a high-profile, newsworthy event reinforcing their commitment to making sport equal for all. Our team decided to go even bigger, producing a multi-day photo shoot in Los Angeles welcoming fifteen young women as adidas’ first class of  NCAA  NIL athletes. We quickly followed that up the next week with a Signing Day event in NYC attended by icons of equality in sport like Billie Jean King and Layshia Clarendon, making these women’s partnership with the brand official.  We then produced a week long event at the University of Miami in partnership with Athlete Ally, furthering their and adidas commitment to drive education, policy reform and organizing of student-athletes to spur equity on campus and in sport.

Agency @happyluckypdx 
CD @bethz_cd 
AD @dallasc.design & @rinninator 
Designer @hannahartt by @dallasc.design
2
2 years ago
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Election confidence campaign for the Washington Secretary of State 

As the star of our campaign we created a trustworthy mascot for vote-by-mail in Washington, Mark the Ballot, who traveled the state through hyperlocal billboards, print media, social and video content, community events, terrestrial radio, and a collaboration with the Seattle Seahawks, to spread the message: elections in Washington are accurate, transparent and secure.

Agency: @happyluckypdx 
CD: @guy.kapc 
AD: @dallasc.design 
Design: @hannahartt 
Illustrator: @5uperfreak 
Writer: @aaronkeene 
Animation: @thisisdeepsky 

#washington #elections #marktheballot #artdirection #graphicdesign #animation by @dallasc.design
1
2 years ago
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Available for new work 

#artdirector #artdirection #graphicdesign #creativedirector 

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After just over 5 years in my most recent role as Art Director at Happylucky I am now open to new work and new opportunities, if you’re on the lookout for an Art Director / ACD to help out with work across web & digital, still & motion content capture, experiential, brand campaigns or whatever else you’ve got kicking around, I’m excited about taking on some new challenges and would love to chat.

I’m open to freelance, contract or full-time, mostly just the right fit. 
You can check out some work and learn more about me at my new site dallascarnahan.com by @dallasc.design
2
2 years ago
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New for @adidas 

The adidas Membership Partnerships Team came to us looking for an ultra-premium, 1 of 1 packaging concept for signed gear to celebrate 10/10 - the day of the GOAT, Lionel Messi.

Enter to win through 11/11 on the adidas app 

CD: @gerald_makaveli 
AD: @dallasc.design 
Design: @hannahartt 

Built in collaboration with @irwinhodson 
Agency: @happyluckypdx

#messi #messiday #adidas #packaging by @dallasc.design
1
2 years ago
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