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Just a horse girl who happens to run a few businesses
@aurora.equestrian @lonehand.espresso @theridersretreat
[email protected]
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Our little shop 🤎🦘 by @danalilly__
4
5 months ago
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It’s all well and good… until you have to hop off and walk through grass up to your waist with no shoes. On a hot day. In Australia.. 😅 by @danalilly__
0
7 months ago
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Some scents stay with you.
From dawn to dusk. For me, this is the scent behind all the good moments ... 🤎

#yourbliss#partnership by @danalilly__
31
7 months ago
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My boy ✨🤎 by @danalilly__
4
3 years ago
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Apparently I’ll have my first ( or last 👀 ) vlog on YouTube soon…stay tuned for the FULL vlog. ⭐️ 

Nicole & I had never done an off horse style retreat so naturally had to make that my first vlog…🤠 by @danalilly__
9
a month ago
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Still riding ponies at 24 😆 My little brumby x Waler 🤍 Can confirm his mane is looking just as bleached as it is in the second pic 😅 by @danalilly__
8
2 years ago
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❤️ The next chapter of Aurora now feels so close…

And honestly, I don’t really know how to put into words how that feels.

4 years ago we started Aurora from our living room. We had no big plan, no idea where it would take us, we just started. Stock filled out living room, orders packed from the dinning table & not even an office desk in site at that point. 

And 4 years later, we’ve built a real brand, but more importantly, a REAL community.

You all have shaped SO much of Aurora without even realising it. The things you’ve asked for, the feedback you’ve given us, the conversations we’ve had, the things you’ve loved and the things you’ve told us you wanted to see.

That’s what has shaped this next chapter.

Not a Pinterest board. Not a bunch of people sitting in a corporate office deciding what equestrians should wear when they don’t even ride themselves. 

It’s been you & it’s been us. 

Real riders. Real people. Our community.

So yes, we are SO excited for what’s coming. And honestly, a little nervous too.

But more than anything, we feel really proud.

Because this next chapter feels like something we’ve created together.

This isn’t just new product lines.

This is a new era of Aurora 🤍 by @danalilly__
17
2 months ago
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📍 Lone Hand Espresso 🌵 5 factory street Pomona just off the Noosa trail network for Horses, coffee & cold foam 🤠 by @danalilly__
90
a month ago
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Let’s go October 🌟🌟 taken in Noosa, Queensland by @danalilly__
0
a year ago
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Whoops…anyway the evolution of the Aurora Mocha 👀🤭 stay tuned for more. by @danalilly__
36
2 months ago
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Day in the life work edition ✨📸🖇️🤍🐴 taken in Noosa, Queensland by @danalilly__
14
a year ago
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4 years of Aurora Equestrian… wow. 🥹

This has never just been a business or another brand. It has stretched us, shaped us, inspired us and challenged us in more ways than we could have imagined. Something we couldn’t be more grateful for.

Four years ago Mum and I started Aurora with one simple vision. To create rider wear that was both comfortable and stylish, so women no longer had to compromise one for the other.

What started as a simple idea, followed by packing orders from our dining room table while boxes slowly took over our living room, has grown into something so much bigger than we ever imagined. A community of real riders from all over the world. 🤎

Community has always been, and always will be, the heart of Aurora. We’ve loved sharing this journey with you, and we’ve loved having you be part of Aurora, helping shape who we are and where we’re headed.

To every single person who has supported us, placed an order, shared our posts, worn Aurora or simply believed in what we’re building, thank you. We wouldn’t be here without you.

To think we’re only just getting started makes us so excited for what’s ahead. We can’t wait to continue building Aurora alongside this incredible community.

Here’s to four years of Aurora. 🤎

With love always,
Jane & Dana by @danalilly__
49
3 months ago
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