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π’Ÿπ’Άπ“ƒπ’Ύπ‘’π“π“π‘’ π΅π‘’π“‡π“ƒπ“ˆπ“‰π‘’π’Ύπ“ƒ(@daniellebernstein)'s profile avatar HD Profile

π’Ÿπ’Άπ“ƒπ’Ύπ‘’π“π“π‘’ π΅π‘’π“‡π“ƒπ“ˆπ“‰π‘’π’Ύπ“ƒ

@daniellebernstein

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Founder @weworewhat
Giving @wegavewhat
NYT Best Selling Author⁣ β€’ Angel Investor
Inq: [email protected]
PR: [email protected]
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15 years of WeWoreWhat, and today this account finally has my name. Our rebrand is here! A new logo, a new website, and collections that reflect the women we’ve grown into. Still the same girl who loves getting dressed, but we are transitioning into a brand that's founder-led not founder dependent. I'm publishing something personal on Substack soon about what these years have taught me: what I built, what I got wrong, and what comes next. It took some time to find the words, and I hope you’ll read it when it's live. To everyone who has stayed, supported, and made WeWoreWhat part of your own life, thank you. I don’t take these years of showing up for each other lightly. by @daniellebernstein
412
3 days ago
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bts from our weworewhat fall premium & outerwear collection.. launching next tuesday with all new branding. most of the same accessible price point you know and love, along with a wide selection of high quality genuine fabrics that are sooo high end looking and still competitive with market prices (range from $128-$783 even for the pony hair pieces) πŸ–€πŸ–€πŸ–€ I'm really so excited for this one there's something for everyone!! more πŸ”œ by @daniellebernstein
44
3 hours ago
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WeWoreWhat began by documenting personal style in New York. Since then, the brand has grown up alongside the women who wear it. COMMENT anything below and I'll send you my FREE substack to read: What I Built, What I Got Wrong, and What Comes Next. After fifteen years online, I’m addressing things I’ve wanted to talk about for a long time, including mistakes I made, how I responded to criticism and what’s changed since. This is personal, and I hope you’ll read it in full. The rebrand isn’t about changing who we are. It’s about becoming more intentional communicating who we’ve always been. Designed in New York for real life 🀍 by @daniellebernstein
257
a day ago
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Behind the rebrand: For the first time, WeWoreWhat has a new creative identity. New logo, clean and elevated. 15 years in the making. We're introducing more elevated materials through WeWoreWhat Premium, while keeping the accessibility that's always been central to the brand. I keep calling it the big-sister version of WeWoreWhat, because that's exactly what it feels like. More soon.. by @daniellebernstein
74
3 days ago
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comment "lips" and I'll send you the links 🫦🀎 by @daniellebernstein
687
6 days ago
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a full day vlog with raw sound.. feeling motivated and inspired and excited for the fall season newness πŸ§Έβ˜•οΈπŸ‚ so many sneaks here eeeeeeeee, new iPhone color oooooh, and ended my day with the best song ever live!! by @daniellebernstein
35
9 days ago
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and they ask why I love LA.. πŸŽ₯ @marty_rush taken in Los Angeles, California by @daniellebernstein
38
14 days ago
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FALL COLLECTION IS HERE! β˜•οΈπŸ€ŽπŸ‚ comment LAUNCH to get a little code from me to you πŸ›’ to shop with today!! πŸ€— by @daniellebernstein
992
17 days ago
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DENIM!!!!! I'm so proud of these jeans that we have absolutely nailed.. there's something for everyone and they are the perfect fit to build your fall capsule wardrobe around πŸ‘–πŸ’™ everything runs true to size and will be available Tuesday at 12est! by @daniellebernstein
59
19 days ago
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get dressed with me!!! for years I've been saying "this is my look today" and nothing makes me happier than when that FULL look is weworewhat!!!! all of these pieces launch Tuesday so set your alarms ‼️ by @daniellebernstein
46
20 days ago
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FALL COLLECTION 2026 πŸ‚ designed around the way I actually want to dress this time of year: layers, rich colors, and pieces that build on each other. a tshirt built into a sweater, denim with an oversized knit, fuzzy fur trims ~ everything works together, but every piece holds its own. launching 09.22 🀎 by @daniellebernstein
141
21 days ago
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The Art of the Table 🍽️ comment "table" and I’ll send you all my hosting tricks (the stuff that actually makes for a great night) & my dinner party edit from @jossandmain with everything in this video! by @daniellebernstein
207
22 days ago
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