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Daniel Patrick

@danielpatrick

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Shaping how brands are seen, felt, and remembered. Designer. California.
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Meanwhile, in the research department by @danielpatrick
2
5 days ago
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It’s easy to overlook the power of a good plate. Beautiful plates, a nice glass, a comfortable chair. The light, the sound, the feel of the room. It’s not too loud. Is it too quiet? There’s fresh flowers on the bar, that’s a good sign. The menu feels nice, looks like new paper. That’s bone, or is it eggshell? The lettering is a nice touch. Flimsy menus, now that’s a recession indicator. Furniture can be another. Rigid plywood, what were those hipsters thinking. It’s like they never sat for a meal longer than forty-five minutes even though they stood in line for an hour. Most customers have an expectation of what a product, service, or brand should feel like at various price points. The higher the price, the more supporting evidence they need to see and feel. Operators tend to judge their product from the inside out. They know the ingredients, sourcing, labor, and cost required to produce it. To them, the value is obvious. Customers, on the other hand, judge from the outside in. They evaluate what they observe and feel. These details don’t define quality, but they shape how we perceive it. They give us cues about what something is worth and whether or not its value matches the associated cost. by @danielpatrick
6
a month ago
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Boy do I lovvvvvve hand made signs, it’s the little things that mean an awful lot by @danielpatrick
0
a month ago
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There’s nothing generic about this interior space so it only made sense to create a custom type treatment to match. This is one in a series of lettering pieces designed to elevate the digital presentation of @lesjeannerenee’s portfolio work. It’s not enough to simply pick a font, every detail needs to be considered. Photography @michaelcliffordphotography taken in Piedmont, California by @danielpatrick
17
a month ago
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Complaints about price are often not about the price, they're about the gap between what customers pay and the value they received. This is the difference between a $12 martini and a $25 martini. Value signals (like the tray, simple coaster, and sidecar on ice) make the quality easier to recognize, and lead us to believe one thing is worth more than the other. This is where most businesses lose value without realizing it. Operators tend to judge their product from the inside out. They know the ingredients, sourcing, labor, and cost required to produce it. To them, the value is obvious. Customers, on the other hand, judge from the outside in. They can only evaluate what they observe and feel. Don’t get me wrong, I’d take either any day! by @danielpatrick
4
a month ago
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Custom word mark for @looplinewine bottle shop, 2025, Toronto, Ontario, CA. Art direction @dannymev Photo @light.working by @danielpatrick
6
3 months ago
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Custom lettering and logotype for @linnysluncheonette in Toronto. Making me hungry just thinking about it! Direction @dannymev Photos @shlomiamigaphoto @daniel_neuhaus_ by @danielpatrick
13
a year ago
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Pen practice 🖊️ Miles Davis on the turn table, windows open, it’s finally cooling down and starting to feel like Autumn. by @danielpatrick
6
a year ago
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Pen practice 🖊️ Obsessed with vintage cigar labels, pulled these “flor fina” pieces from a few label scraps (like the one at the end) for a vector redraw. Feels good. by @danielpatrick
6
a year ago
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Here’s to health, cheerfulness, and hope — if you can find any! Concepts on the desk this week for a new merch collection for an interiors firm based in Sausalito. by @danielpatrick
25
a year ago
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Friday feast 🍎 by @danielpatrick
1
3 years ago
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Pen practice 🖊️ Bad Bud and the Bad Bud Club by @danielpatrick
13
a year ago
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