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Danny Apollo Bruce “Never Give Up”

@dannyapollo

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Founder | The Unseen Standard
♦ Human Performance Coach
♦ Apollo Fit Lab • Combat Lab
♦ Special Olympics Advocate
♦ Private. Elite. Purpose Driven.

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In 2016, I had the opportunity to grace the cover of Fit Figures Magazine.

Moments like this were never about aesthetics alone….they represented years of discipline, resilience, and a commitment to human performance at the highest level.

True strength is built long before the spotlight ever arrives. by @dannyapollo

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11 years ago

by @dannyapollo

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a day ago

Everybody’s worried about gas prices and buying Teslas… I’m over here willing to burn 100 gallons just to hear this bad boy roam the streets. Some things are worth the fuel bill. 😂⛽️🔊 by @dannyapollo

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4 days ago

La Crema Social✨ Friday October 30th 🎃
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@courtneyparisi ⭐️ @dannyapollo ⭐️
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@emdelacreme @lacremasocialclub ✨
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@andazweho 📍🕺🏾💃🏻
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#salsadancing #socialdance #salsasocial #dancers taken in Andaz West Hollywood by @dannyapollo

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6 days ago

13 years ago on the Olympia stage. Different chapter, same standard. Funny how a random memory can remind you just how long you’ve been building. #Olympia #MrOlympia #MensPhysique #Throwback #FitnessJourney #BuiltNotBought #Discipline #NeverGiveUp #TheUnseenStandard Danny Apollo Bruce by @dannyapollo

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17 days ago

Some connections ain’t about what somebody has, who they know, or what they can do for you. It’s about who they are when none of that matters.

My brotha Danny Apollo made the drive down from LA to spend some time with M.E. and James, and this one meant something.

Lamar was the connection that brought our worlds together, and the love and respect for him will always be part of that bond. But what’s dope is watching a real friendship grow beyond the connection that introduced us.

We ate sushi, hit the studio, talked music, life, love, positivity and the importance of valuing people for WHO they are — not what they have.

Danny has accomplished a lot in his own right, but none of that was what mattered sitting around talking. Just three brothas exchanging energy, ideas, laughs and perspective.

Made him and his brothers some CCE^ NotApologetic shirts too, because love should always be reciprocal.

Some people network.
Some people connect.
There’s a difference.

Love and respect, brotha. 🤝🏾💜

#coalitionforcommunityelevation #realconnections #Brotherhood #LoveIsReciprocal #PositiveEnergy Daygo LosAngeles LegacyOverClout taken in San Diego, California by @dannyapollo

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2 months ago

Happy birthday to my little brother, Benji. For some reason Everyone thinks we’re twins. 😂

We’re only 18 months apart, so I guess it’s close enough. Different face, different energy… and he’s the ripped version who dances bachata more than salsa. Looking back through these photos is crazy because we’ve really been doing life together from the beginning. From being little kids getting into everything, playing tag, water gun fights, hide and go seek, uno, Benji killing everyone in Monopoly, playing basketball, riding bikes In the neighborhood, birthdays, family memories and ridiculous moments… to becoming college graduates, building our own careers, chasing different goals, traveling, training, creating and still finding ways to laugh at the same dumb stuff.

He went on to write a book, build his own business mindset and create his own lane. I’ve watched him grow, evolve and keep pushing himself, and I’m proud of the man he’s become. And through all the different chapters of life, one thing never changed: He’s still my little brother…Still one of my closest friends and somebody I’ll always be in his corner for.

Happy birthday, little bro. Keep growing, keep building, keep boxing, training, dancing away and being the brother I love always.

And yes… you’re still the ripped version. 😂

#happy #happybirthday #brother #funny #childhood by @dannyapollo

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2 months ago

Book of the Week: Nine Lives and Counting as my Book of the Week because I understand what it feels like to live several lives inside one lifetime. Shortly after my accident, I made a post about feeling like I had nine lives and was still counting. Then, a few weeks later, I randomly saw this book sitting in a store. The title immediately stopped me.

Dog and I haven’t lived the same story, but I connected with the accidents, losses, mistakes, rebuilding, second chances, and those moments when quitting would’ve been easier. That’s one reason I love reading. Books build your intellectual capital, but they also give you the opportunity to step into someone else’s pain, lessons, and perspective…Some books teach you something you didn’t know. Others remind you of what you’ve already survived and that surviving isn’t always the finish line. Sometimes it’s the beginning of who you become next. Pick it up, read it, and ask yourself:

What have you survived and what are you doing with the life you still have?
#books #bookofthemonth #survival #homegym #growthmindset by @dannyapollo

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2 months ago

Home Gym in full effect!!! Welcome to Apollos Fit Lab #homegym #workoutmotivation #fitlife by @dannyapollo

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2 months ago

WOW!!!! I broke both my hands on 4.22 this year & as of today I can lift 123.5 lb for the 1st time #ɴᴇᴠᴇʀɢɪᴠᴇᴜᴘ #roadtorecovery by @dannyapollo

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3 months ago

For years, I tried to stay out of the camera and let my work, my character, and the relationships I built speak for me. But since this final motorcycle accident, April, 22, 2026, life has forced me to show more of myself online. I avoided the spotlight for as long as I could, yet somehow the camera and the attention kept finding its way back to me. So maybe it’s time. Instead of remaining unseen, I’m choosing to step into the light. This season has taken a lot from me. When the accident happened, I lost a few relationships I believed would still be there when life became difficult. I’m not starting over, but I am rebuilding, rebuilding my body, my strength, my business, my circle, and parts of myself. At the same time, new relationships have formed and new doors have opened.

I’ve also had to experience grief in ways I wasn’t prepared for, losing two good friends in a matter of weeks apart. I attended the memorial services and burials even wanting to speak, wanting to express what I felt, but sometimes the pain was too heavy to put into words. I was present physically, but internally, I was in a world of hurt. Thankfully, I was able to see them both on my own time. And through all of it, I’m still building. Still recovering, showing up, creating, believing and staying resilient.

The Unseen Standard was never about hiding. It was about the work, discipline, pain, sacrifice, and strength that most people never see. But now, it may be time for the unseen to finally be seen.

I’m coming to the light.
#DannyApollo #ɴᴇᴠᴇʀɢɪᴠᴇᴜᴘ #motorcycle #motivation #determined #theunseenstandard by @dannyapollo

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3 months ago

Alright phase 3 in full effect. Let’s see how these rubber tiles hold up in the sun 🤞🏽 what else can you see going back there? I’m so excited for how it’s turning out. #backyardgym #gym #fitnesslife #garagegym by @dannyapollo

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3 months ago