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Deadweight Lift Co.

@deadweightlift

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Premium Heavyweight Gym Apparel
Built on Quality. Driven by Standard. 🇨🇦

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A new chapter. A bigger stage.

Xavier Griffin x Deadweight.

Strength Earned. Never Given.

ROLL TIDE. 🐘 taken in Tuscaloosa, Alabama by @deadweightlift

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2 months ago

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4 months ago

LAUNCHING MARCH 2026 - STAY TUNED taken in Clarington by @deadweightlift

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8 months ago

Gymflation is getting out of hand.

315 is the new 225, so we had to see if we can still bench what used to be impressive.

Inflation hitting everything… even the damn bench press. 😂

Who’s still got it?

#Gymflation #BenchPress #GymHumor #315Club #Deadweight taken in Durham Ultimate Fitness Club by @deadweightlift

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8 days ago

We’re keeping our boy @austinthetornadojoel and his team looking fresh for training camp at @mayweatherboxingfitness down in Vegas. Hoodie + Joggers live on the site for a limited time! by @deadweightlift

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14 days ago

A gym bag built to keep up with the work.

Durable construction, quality zippers, multiple compartments, dedicated storage, and plenty of room for everything you need on training days.

Deadweight’s new gym bag is dropping soon.

Stay tuned. taken in Bowmanville, Ontario by @deadweightlift

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18 days ago

Excuses don’t build the life you want. Consistency does.

Keep showing up. Keep raising the standard.

Deadweight attire 🖤
10% off with code KAIT

#discipline #selfgrowth #noexcuses #mindsetshift #growthmindset taken in Pure Athletic Club by @deadweightlift

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24 days ago

The heaviest I’ve been in a long time, but also the strongest I’ve ever been. Learning to appreciate what my body can do instead of constantly picking apart how it looks has been a journey in itself.

Sometimes starting over doesn’t mean you failed. It just means you’ve been given the opportunity for a new beginning.

Very grateful for the strength, the growing pains, and the people you meet along the way. 🤍 taken in Iron Gym by @deadweightlift

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25 days ago

I’m grateful for my partnership with @deadweightlift! 🔥

Brad has something special going over there, and I’m honored to be a part of it.

Built on quality. Driven by standard. No shortcuts.

Use code XAVIER11 to save 11% at checkout! Best gym gear around 💪🏾 by @deadweightlift

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a month ago

I’m not chasing anyone else’s progress. I’m chasing my own.

The goal was never to be better than somebody else. It’s to be better than I was.

Deadweight attire || DC: KAIT 10% off
#growthmindset #selﬁmprovement #discipline #consistency #progress by @deadweightlift

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a month ago

The Deadweight Women’s set.

This isn’t just activewear. It’s a standard.

A clean halter top paired with high waisted biker shorts, built for movement, training, and putting in the work.

Strong fit. No excess. No filler.

Made with intention. Finished with purpose.

Built on quality. Driven by standard.

Model: @lv.fit.x
Photography: @jillridoutphotography by @deadweightlift

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4 months ago

Deadweight Crest Raw Edge Crop Top

For the women who show up.

Early mornings, late nights, and everything in between.

No excuses. No shortcuts. Just the work.

Built on quality. Driven by standard.

Model: @lv.fit.x & @builtbykaitlyn.19
Photography: @jillridoutphotography by @deadweightlift

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4 months ago