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❤️‍🔥 Turning content into clients for health, wellness + beauty businesses
🌶️ Social media management + content shoots
👇🏻 Ready to take socials seriously?
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❤️‍🔥 Hi lovely people, I’m Lily Deal. I’m a Social Media + Content Marketer, and ofc… the Founder of Deal Studio.

🌶️ Deal Studio was born in January 2026, but I went full-time as of April 2026 after surpassing my previous employed full time salary job!
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📍I’m based in Ossett, Wakefield with my gorgeous little family after moving here from Leeds at the end of 2025. I’ve lived in Yorkshire my whole life.

💼 Before Deal Studio, I spent 6 years working in corporate marketing both in-house and agency side and I’ve probably worked with every single industry out there in order to boost their online presence and turning their content → enquiries.
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🏆⁠ In 2024, I was awarded Top 25 Marketer to Follow.
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👩🏼‍🎓⁠ My degree is in Digital Journalism (essentially means mixed-media journalism) and this is where my love for storytelling and content creation stems from.

🏕️ My first job out of university was working in America at an all girls Summer Camp capturing photography, videography, and managing their social media channels. 10/10 recommend.

🤭 I built my personal brand on LinkedIn to over 20,000 people.
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📚 When I’m not working or with family, you will find me curled up with a book. I have 3 Ikea Billy Bookcases FILLED with books (mainly fantasy, thrillers, and a few romance!) recommendations are always welcomed...

👩🏻‍💻 I am HUGE on personal development, I will always dedicate time to learning new things and keeping on top of algorithm updates/trends/etc. in order to offer the absolute best for my clients.
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🌍 I spent a lot of my early twenties solo travelling around America, Mexico, Guatemala, and Belize. Now I am more of a homebody but obviously love my regular holidays!

🥰 I’m all about personable marketing that feels bespoke to you (generic content gets generic results)

🤝 I’ve worked with huge names like Virgin Media O2, and DPD, but my heart and passion lies with working with female-led service based businesses!
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👋🏼 If you’re looking for content that converts, I’m your gal. by @dealstudiouk
3
2 months ago
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Your marketing shouldn't look the same at every stage of your business.

Sometimes you just need someone to sit down with you, look at what you're doing and tell you exactly where to focus.

Sometimes you KNOW what you want to say, but need somebody to turn the ideas in your head into a bank of bloody good content.

And sometimes you're at the point where you don't want another strategy, template or list of generic content ideas.

You want someone to take the whole damn thing off your plate.

That's why I've built Deal Studio's services around the level of support you actually need.

💌 1:1 Strategy Call
For when you're happy creating your own content but need expert direction, a clearer strategy and someone to tell you what the hell you should actually be posting.

🎥 Content Shoot
For when you need a bank of strategic, high-quality content that finally reflects the level your business operates at offline, without spending every week trying to film it yourself.

❤️‍🔥 Strategic Socials
For when you're ready to hand your marketing over properly. Strategy, content, copy, scheduling and lead generation managed for you, so you can focus on actually running your business.

Different levels of support, same goal.

To make sure the time, money and energy you're putting into your marketing is actually helping you become more visible, build trust and bring the right clients into your business.

Not sure which one you need?

Everything is linked in my bio, or drop me a DM and tell me where you're currently getting stuck. I'll point you in the right direction 💌 by @dealstudiouk
2
24 days ago
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I could tell you I'm good at what I do, but I think my clients say it better 🤍

Of course I'm proud of the numbers.

The double-figure enquiries, the fully booked classes, the new members, the overall business growth, and the paying clients who can directly trace finding a business back to the content we've created together.

But some of my favourite feedback has absolutely nothing to do with analytics.

It's hearing that someone finally feels like their business is being represented online at the standard they operate at offline.

It's a client telling me they feel like a weight has been lifted because they're not thinking about what to post every evening.

It's the voice notes telling me about an enquiry that's just landed, the messages when something sells, and watching businesses I've become genuinely invested in grow month after month.

That's the bit of Deal Studio I'm probably most protective over.

I deliberately only work with a small handful of social media management clients at any one time because I never want you to feel like another account on my content calendar.

I want to know what's happening in your business.

I want to know what you're trying to sell this month, what your clients have been saying, what's keeping you busy, what you're excited about and where you want to go next.

I want to understand your business well enough that when I sit down to plan your content, it doesn't feel like it could have been written for anybody else.

Because for me, good social media management requires a relationship.

You're trusting me with the business you've poured an enormous amount of yourself into, and I don't take that lightly.

So yes, I'm incredibly proud of everything in this carousel.

But I'm even prouder that behind every result is a client I genuinely know, a business I genuinely care about and a relationship I genuinely value.

I'm Lily, founder of Deal Studio, and I help service-based businesses turn their content into enquiries through strategy, content creation and social media management.

If you're new here, welcome. And if you're looking for someone to become genuinely invested in your marketing alongside you, my DMs are always open ❤️‍🔥 by @dealstudiouk
1
2 months ago
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If you're investing hundreds of pounds a month into social media management, you should be getting a LOT more than a few pretty posts on your Instagram feed 👀

I'm talking about...

✨ A strategy that's actually built around YOUR business goals, not whatever's trending that week.

✨ Content that shows people why they should choose YOU over your competitors down the road.

✨ More of the RIGHT people discovering your business, building trust and feeling confident enough to enquire.

✨ Consistency that doesn't disappear the second your diary gets busy.

✨ And, arguably my favourite, getting your bloody time back to focus on the business you've worked so hard to build.

Because here's the thing...

You can be absolutely incredible at what you do, have years of experience, invest thousands into training and deliver amazing results.

But if none of that is coming across in your marketing, how are potential clients supposed to know?

That's where I come in 💅🏼

Inside Strategic Socials, I'm not just here to keep your Instagram ticking over. I'm here to become your marketing partner, understand your business inside out and make sure your online presence reflects the quality of what you've built.

You focus on what you're good at (and why you built your business in the first place), and I'll focus on making sure the right people know about them.

DM me SOCIALS if you're ready to stop doing it all yourself ❤️‍🔥

#SocialMediaManagement #YorkshireSocialMediaManager by @dealstudiouk
0
6 hours ago
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Sometimes you just need someone who knows what the bloody hell they’re doing to tell you what to do next ❤️‍🔥

Because you KNOW your business, your clients, and you’re bloody good at what you do.

But knowing how to turn all of that into content that attracts the right people and actually brings in enquiries? That’s a whoooole different skill.

So, I’d like to introduce you to my 1:1 Strategy Sessions 💅

45 minutes of picking my marketing brain, getting clear on what’s working, what’s holding you back and what you should actually be focusing on.

Personalised, actionable direction you can put to work straight away, AND you leave with two weeks of strategic content ideas tailored to YOUR business.

All for £199, without committing to monthly management.

If you’re ready to stop second-guessing every bloody post, DM me STRATEGY and let’s get your marketing working harder for you 💌

#AestheticsMarketing #SocialMediaStrategy #YorkshireSocialMediaManager by @dealstudiouk
0
a day ago
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Are you even a business owner if you haven't experienced at least HALF of these? 😭😂

Because apparently running your own business also means being the CEO, social media manager, content creator, videographer AND graphic designer.

All whilst actually doing the thing you started your business to do in the first place!!!

The good news? These might be canon events, but they don't have to be your reality forever 💅🏼

How many can you tick off? 👀

#BusinessOwnerLife #SocialMediaMarketing #FemaleBusinessOwner by @dealstudiouk
0
a day ago
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Here you go, this'll help it go down 🫸🏻🥛

Whilst you're side-eyeing me and sipping, here's a few really cool results my clients have got recently:

✨ Once client went from relying on word of mouth to receiving double-figure enquiries daily after getting strategic with their content.

✨ Another saw their classes fill up with waiting lists, with content helping attract new people to their business.

✨ Another achieved a 2,187% increase in reach and 396% increase in engagement in their first month of working with me.

And no, none of that came from posting random pretty graphics and hoping for the best... 

Inside Strategic Socials, we take the constant content planning, filming, caption writing and panic posting off your plate.

So you can build a stronger online presence, attract the RIGHT people and actually focus on running the business you've worked so hard to build, without spending your evenings playing social media manager 💅🏼

DM me the word SOCIALS to find out how we can get your marketing working as hard as you do ❤️‍🔥

#SocialMediaStrategy #YorkshireSocialMediaManager by @dealstudiouk
0
2 days ago
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POV: You’re an aesthetic clinic owner, I’m your social media marketer, and we’re on FaceTime because you’re fully booked one week and panicking about gaps in your diary the next. (Swipe for a chat 💋)

Over the last 7+ years, I’ve clocked hundreds of hours yapping with business owners about all things content, marketing, Instagram and turning followers into actual paying clients.

Nothing fazes me anymore. I’ve heard it all, seen it all, and helped fix a LOT of it.

From the “I’ve got absolutely nothing to post” panic to the “I’m posting consistently but nobody’s enquiring” frustration.

And obvs remembering Instagram exists the second your appointment diary starts looking a little quiet… 

SO if you’re relying on last-minute availability posts to fill gaps in your clinic’s diary, know this: you’re not the first, and you certainly won’t be the last!!!

But there’s a better way to market your business, and I’ve got the client results to back it up 👀

Your content should be building trust, creating demand and giving people a reason to choose YOU long before you need to fill an appointment.

Fancy getting me in your corner? ❤️‍🔥

My Strategic Socials packages start from £600 a month, giving you a dedicated marketing partner who actually gets to know your clinic, your clients and your goals.

We’re talking bespoke strategy, content planning, captions, scheduling and consistent marketing that doesn’t suddenly disappear when your appointment diary fills up.

Because you’ve got a clinic to run, clients to look after and approximately 700 other things on your to-do list. You shouldn’t have to be your own bloody marketing department too.

DM me SOCIALS and let’s chat about getting your clinic’s marketing working as hard as you do 💌

#AestheticsMarketing #AestheticsBusiness #YorkshireSocialMediaManager by @dealstudiouk
0
3 days ago
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It took me just 5 months to turn my side hustle into my full-time business...

Turns out betting on yourself can be a pretty bloody good investment.

#FemaleFounder #BusinessOwnerLife #YorkshireSocialMediaManager by @dealstudiouk
0
4 days ago
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When I started spending more time consuming everyone else's content than creating my own, I lost a little bit of my sparkle.

Which is pretty ironic for someone who's spent 7+ years creating content for a living...

I was overthinking EVERYTHING, comparing myself to people doing things completely differently and forgetting that my own ideas, experiences and expertise were the very things that made my content worth sharing.

Here's what helped me get it back ✨

❤️‍🔥 Stopped doomscrolling and treating competitors' content like a blueprint for my own.

❤️‍🔥 Started journalling again to actually hear my own thoughts without 700 other opinions getting in the way.

❤️‍🔥 Invested in mentors, courses and outside perspectives because sometimes you're just too close to your own business to see what's missing.

❤️‍🔥 Started treating Deal Studio's marketing with the same strategy and intention I give my clients.

❤️‍🔥 Stopped saving posts to recreate and started creating from my own experiences, opinions and bloody good ideas.

And THAT'S the stuff that made me feel like ME again 🫶🏼

If you're a business owner who's ever felt the same, I share loads more practical marketing advice, content ideas and behind-the-scenes lessons over on my newsletter.

Comment NEWSLETTER and I'll DM you the link ❤️‍🔥

#PersonalBranding #SocialMediaStrategy #FemaleBusinessOwner by @dealstudiouk
0
5 days ago
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Okay loves, giving some flowers to @socialhan , @illogicalsuccess , @girlsinmarketing and @corinna_nicol_ 🌸

Because as much as I know I’m bloody good at what I do, I didn’t get here on my own.

The reason my clients are turning their content into actual enquiries, bookings and business growth is partly down to the lessons I’ve learnt from some incredible women along the way.

Here’s what I stole (sorry, not sorry) ↓

✨ Growth, nurture + convert from @socialhan : I use this framework to make sure every piece of content has a PURPOSE, whether that’s reaching new people, building trust or turning followers into clients.

✨ Fewer brain calories from @illogicalsuccess : I strip back the jargon and complicated messaging so my clients’ audiences actually understand what they’re offering and WHY they should care.

✨ Investing in myself from @girlsinmarketing : My first ever investment in marketing education, and the reason I started building a personal brand that eventually became the foundation of Deal Studio.

✨ Getting in the bloody room from @corinna_nicol_ : A reminder that surrounding yourself with ambitious women can be just as valuable as any business strategy. Sometimes the biggest opportunities start with a conversation.

I’m STILL (and always will be) learning, investing and bringing those lessons straight back into the work I do for my clients.

If you’re new here, hi! I’m Lily 👋🏼 Founder of Deal Studio, social media marketer and your go-to girl for turning expertise into content that builds trust, attracts the right people and brings in enquiries.

Follow along for marketing advice you can actually USE, a little behind-the-scenes business chaos and the occasional kick up the arse to stop winging your socials ❤️‍🔥

#FemaleFounders #SocialMediaStrategy #WomenInBusiness by @dealstudiouk
3
6 days ago
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Not everyone's cup of tea, and that's kinda the point 💅🏼

If you get it, you get it. And if you REALLY get it, we should probably be working together ❤️‍🔥

Consider this your sign to get me in your corner. DM me and let's make some bloody good marketing happen.

#AestheticsMarketing #YorkshireSocialMediaManager #SocialMediaStrategy by @dealstudiouk
0
7 days ago
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