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DEARLY BRIDAL

@dearlybridal

59.5K

followers

1358

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a dress to love DEARLY
♥ all ready to wear dresses $999
♥ wedding dresses under $2000
♥ bridal for every body (00-36)
📍 MI

POSTS STORIES REELS TAGGED

So you want to win a FREE wedding dress… 👀

Comment FALL & we’ll send you the link to claim your free ticket!

Come spend the evening with us, watch our newest gowns hit the floor during a bridal fashion show, meet the new designers joining Dearly, shop a FULL boutique of wedding dresses, and enter for your chance to WIN A WEDDING DRESS.

Bring your friends, your mom, your bridal party—or whoever you want!! 🤍
OCTOBER 27 | 6–8PM Fashion show around 7PM FREE tickets — anyone with a ticket is welcome Full boutique open to shop Brides receive a Dearly merch bag Wedding dress giveaway + new designer reveals

Come for the fashion show. Stay to shop. Leave with a merch bag… and maybe your wedding dress for FREE.
Tickets are FREE — grab yours at the link in our bio.

No bridal appointments will be happening during this event. Come back for your exclusive bridal experience! by @dearlybridal

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24 days ago

Hi, we’re Dearly Bridal 🖤

We’re not like most bridal shops… by @dearlybridal

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4 months ago

Victoria’s Wedding 🤍

“I actually came across you guys via IG from a friend who saw you were having your 7th anniversary sale. I had already been searching here in Hawaii for my dress, but hadn’t come across anything I fell in love with. So I had my measurements ready and favorite dresses picked out on your site. Once your website opened back up, I came across the dress it matched my measurements and I just bought BUY. Completely different dress than what I previously picked out (lol), but I LOVED it when it came in!!”

Honored that Victoria could shop online and find her dream dress with us 🥹 by @dearlybridal

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3 days ago

Meet 3 new boho chic wedding dresses new to Dearly this fall from @bylillianwest 🤍

We can’t wait to bring you this entire designer collection at our fashion show and wedding dress giveaway event on October 27!!

If you haven’t claimed your free ticket - do it now with the link in our bio!! ✨

#lillianwest #justinalexander #affordbalewedding #weddingdress #westmichiganwedding by @dearlybridal

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4 days ago

We are who WE are because of YOU 🥹💕

A little friend @shopify let us know we’ve been able to love on 10,000 of you ONLINE + IN STORE since we opened 💌

We took a little time to celebrate and reminisce this week on the last 7 years and some of our favorite moments. It truly wouldn’t be possible with out all of YOU 🫶🏼

From “yes moments” to last minute wedding day veils - we are HONORED to be here for it all.

We can’t wait to meet the next 10k of you & make more memories 💕

We LOVE you + your support

Xo THE DEARLY CREW by @dearlybridal

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6 days ago

& we promise to stay that way 🫶🏼

Always serving brides at all budgets with ALL the styles you have saved in your camera roll 🥹

#WestMichiganBride
#WestMichiganBridal
#MichiganBride
#MichiganWedding
#MichiganBridal by @dearlybridal

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6 days ago

A little display refresh courtesy of @kindred.shopandstudio 🤍

We love when old meets new & we couldn’t resist this beautiful shelf for our table display!

Come shop all of the bridal goodies in store & online 🤍 by @dearlybridal

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8 days ago

A collection of dresses all under $500?
Meet DEAREST 🤍

The dress you love DEARLY, at a price you love even more!

Shop now using the link in our bio! by @dearlybridal

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9 days ago

Dress 1) ENZA
Dress 2) EMILIA

Both gowns from the stunning designer @mayabellabridal 💌

Inquire to try on these gowns at Dearly Bridal 🖤 by @dearlybridal

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10 days ago

Do we know our own dresses?? The way we get SO excited when we get one right 😂

When we say “we know the dresses so just tell us what you’re looking for!!” Here’s proof 😂💌 by @dearlybridal

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11 days ago

The dress that doesn’t speak to you on the hanger but changes everything once you try it on 😍

A straight-across strapless neckline, a full layered satin skirt, and just the right amount of fun.

She’s classic without feeling too traditional, dramatic without being over-the-top, and honestly… the skirt does most of the talking.

Atlas is $1,299 made-to-order and available in sizes 0–32 — because your dress should feel like you, not like a number on a price tag.

Find Atlas online or come try her on with us in Hastings. ✨

#DearlyBridal #AtlasByDearly #WestMichiganBridal #AffordableBridal #MichiganBride MichiganBridal WeddingDress BridalGown BallgownWeddingDress StraplessWeddingDress by @dearlybridal

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12 days ago

When I started this little shop, I was 9 months pregnant and as lost as could be. I had no real plan, no retail experience and truly no clue what it took to own a store. I just knew God had given me a dream, and it felt worth chasing.

What I couldn’t have known then was how much this dream would give back to me. Dearly has carried me through some of the hardest seasons of my life. It has brought me girls who became family. It has allowed us the opportunity to encourage women from every walk of life, and from all across the country. And somehow, almost 8 years later, I still feel like we’re just getting started. 🤍

When I look back at where we began and where God has brought us, I’m overwhelmed with gratitude for the team we’ve built, the brides we’ve served, and this calling that God continues to breathe new life into.

There have been a million moments when I didn’t know what came next, and I’m just really grateful I kept going.

Thank YOU for being part of this story and along for the ride. Here’s to whatever comes next. 🥂 by @dearlybridal

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13 days ago