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Adebimpe Adepoju Erinayomi

@debiimpe

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Media Girl
Brand Marketing & Communication
Creative Director |Storytelling
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A Marketer who makes Marketing Practical

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ABRACADABRA!!! CREATING MAGIC WITH HERSURRED!! Let’s throw it back to when I hosted Hersurred 2025, an event put together busy the leadway Group for women, this initiative is more than just an event, it’s a movement dedicated to women’s empowerment, inclusion, and success.

I’m happy I was a part of it and here’s a snippet of the lovely time we had .

Thank you @hersurredbyleadway Thank you @leadwayassurance by @debiimpe

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2 years ago

Hosting the official movie premiere for black Panther was an exciting one
Seeing the casts and crew was a moment of joy, but as the host, you have to stand poise irrespective.

Enjoy this video and drop your sincere comment.

#blackpanther #moviepremiere #eventhost #mothertoaking by @debiimpe

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3 years ago

So This Happened (145) reviews Super Eagles exit from AFCON, man's apology to JAMB for exam malpractice 21 years ago, other

In this episode of So This Happened, we reviewed the exit of Nigeria's Super Eagles from the 2021 African Cup of Nations.

Super Eagles lost 1-0 to Tunisia in their Sunday encounter in the AFCON Round of 16.

Talk of restitution, a man identified as Mr Timipade Kemepade, who wrote JAMB 21 years ago has sent an apology letter to the Board for being involved in examination malpractice years back. Kemepade blamed youthful exuberance for his misconduct.

Lastly, we reviewed the story of five-year-old Hanifa who was abducted and killed by her school proprietor. A similar fate befell eight-year-old Asma'u, who was abducted and killed by her neighbour in Kaduna State despite collecting N3m ransom.

Dress: @carttrendsng by @debiimpe

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5 years ago

I had to film this myself because this seafood fried rice from MaMarazzi is too delicious not to share! 🤤🔥

The beginning might look a little different 😂, but please focus on the food because WOW! Every bite was packed with flavour, and I genuinely enjoyed it. 🦐🍚❤️

MaMarazzi, you understood the assignment! 👏🏽

Have you tried their seafood fried rice yet? 😋

#foodreview #lagosfoodie #seafoodfriedrice #mamarazzi #foodieinlagos by @debiimpe

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15 days ago

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21 days ago

Please this money is important 😂💜 by @debiimpe

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22 days ago

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a month ago

Happy Sunday Guys 💜 by @debiimpe

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a month ago

Trying to post this video with a caption but the only thing coming to mind is Gratitude , THANK YOU GOD! by @debiimpe

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a month ago

I really thought I could clock out of work and stop thinking like a marketer but apparently, there’s no clocking out of marketing brain. 😂

And honestly? I love it.

Because I think the best marketers aren’t only marketing when they’re at work, they’re constantly observing, questioning, connecting ideas and studying people.

Marketing has become the lens through which I see the world and maybe that’s how you know you’ve found something you genuinely love. taken in Marketing by @debiimpe

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a month ago

@uber left Nigeria after 12 years!!! Hey guys, let’s talk marketing 😁
As much as this is sad news for the Nigerian mobility ecosystem, there’s something else I’m watching closely as a marketer.

1. What happens next?
I’ve noticed @indrive.ng intensifying its marketing almost immediately, including leveraging personalities like @asherkine to stay culturally relevant and strengthen its visibility.
Whoshhhhh! I was elated when I saw it, their marketing manager deserves a raise because that’s smart, like the timing is mind blowing.
When a major competitor exits a market, the next thing to do is to fight for the space they left behind. And this is where marketing becomes more than advertising and the brands that will win this next phase will be the ones that can
1. Capture attention quickly : make sure former Uber users know why they should consider you.
2. Understand the switching customer: what did Uber users love? What frustrated them? What would make them switch permanently? I can even pay gossipmill to make a post asking people (indirect survey) believe me it pays in marketing.
3. Own the cultural conversation : this is where creators, influencers and culturally relevant personalities can be powerful.
4. Strengthen the customer experience: marketing can bring customers in, but the experience determines whether they stay. On this, indrive is doing a great job where by you can directly see the drivers account number and also set a fixed price which remains constant from the beginning of the trip till the end, but I personally think I’d prefer to pay more if my security is guaranteed so Indrive needs to make customers feel safe by working on a security feature on their app, something totally different from @bolt_nigeria in app security feature.
5. Win both sides of the marketplace: riders matter, but so do drivers. (This advice is specially for indrive🤣) eradicate all do yen yen yen vehicles
6. Build preference, not just awareness: being the available alternative is different from becoming the preferred alternative (Competitive strategy)
‼️MULTIPLE CAPTION PLEASE SWIPE‼️

So yes, Uber has left but the real battle begins! Who is going to fight for Number 1? by @debiimpe

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a month ago

Out for @rakeem_mk first story #rakeemfirststory thanks for having me @its.priscy by @debiimpe

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a month ago