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Kashan Raza

@decode_with_kk

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McDonald’s Solved This Simple Problem McDonald’s noticed a problem most people never think about. For people with limited hand mobility, eating a burger can be difficult. Opening the packaging and holding the burger requires extra effort. So McDonald’s redesigned the burger packaging itself. The special case provides support while holding the burger. This makes it easier to enjoy with just one hand. A simple design change can make a big difference. #McDonalds #Innovation #Accessibility #Design #Marketing by @decode_with_kk
206
a month ago
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Biscoff’s Biggest Brand Mistake Ever This premium biscuit once symbolized luxury. Imported from Belgium with a secret recipe. People brought it as a special gift. High price made it feel exclusive. Then production shifted to India. Competing with cheap local biscuits changed everything. From premium brand to everyday product. #Biscoff #BrandStrategy #MarketingLesson #BusinessStory #BrandMistake by @decode_with_kk
140
6 months ago
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Lacoste once changed its logo What if a brand removed its identity? Lacoste did something unexpected. They replaced their iconic crocodile logo. Instead, they featured endangered species. Each shirt matched real animal numbers. Limited pieces sold out in 24 hours. A powerful blend of fashion and purpose. #Lacoste #BrandStrategy #MarketingGenius #SaveSpecies #ViralCampaign by @decode_with_kk
83
6 months ago
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The Sweetest Upgrade For Your Business @go_cashfree Not every payment gateway is built the same. Cashfree goes beyond just offering a high success rate. From dedicated account managers to guaranteed next-day settlements, it’s built to make payments easier for businesses. And with minutes-to-go-live, getting started is simpler than ever. Plus, businesses can get zero payment gateway fees on sales up to ₹20 lakh.* Because sometimes, you don’t need just Soan Papdi — you need the whole mithai box. *Terms & Conditions apply. #Cashfree #CashfreeXBiswa #PaymentGateway #BusinessGrowth #DigitalPayments by @decode_with_kk
0
11 hours ago
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Why Did Bournvita Change Its Packaging? What if the biggest mistake parents make is forcing their children into the wrong career? Bournvita turned this powerful message into a unique campaign by making its packaging look like completely different products. The idea was simple: just like the wrong packaging can hide a product’s identity, the wrong career can hide a child’s true talent. Every child has a different strength. Sometimes, parents just need to give them the freedom to discover it. ❤️ #Bournvita #Marketing #BrandCampaign #Parenting #CareerPressure by @decode_with_kk
9
a day ago
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When A Problem Becomes Profitable A simple product problem became a brilliant business idea. Cold glasses usually leave annoying water rings on tables. But this Thai design studio decided not to fight the problem. Instead, they turned those water marks into a smile. Using blown glass, they created glasses that leave playful designs behind. It’s a perfect example of turning a frustration into a unique product. Would you actually buy a glass like this? #BusinessInnovation #ProductDesign #CreativeThinking #StartupIdeas #MarketingStrategy by @decode_with_kk
5
2 days ago
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IndianOil Is Entering Water Business IndianOil is now entering India’s packaged drinking water market. The company could soon compete with giants like Bisleri, Kinley and Tata. But why does a fuel giant even need a water business? The answer lies in IndianOil’s massive network of 43,000+ petrol pumps. With millions of customers visiting these outlets every day, distribution is already in place. Interestingly, IndianOil plans to work with supplier partners instead of manufacturing the bottles itself. Will IndianOil’s strategy help it become a serious player in the packaged water market? #IndianOil #BusinessStrategy #Bisleri #MarketingStrategy #IndianBusiness by @decode_with_kk
2
3 days ago
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The ₹9 Lakh Color Booklet Pantone has turned colors into a global business. Its color guides help brands maintain the exact same shade everywhere. A simple Pantone code can tell printers precisely which color to reproduce. That’s why Cadbury can maintain its signature purple across countries. But these physical color guides can cost lakhs of rupees. Because Pantone isn’t just selling colors — it’s selling a global color standard. Would you pay ₹9 lakh for a booklet like this? #Pantone #MarketingStrategy #BusinessFacts #Branding #Marketing by @decode_with_kk
1
4 days ago
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Nike’s ₹22,000 Sandal Marketing Trick Nike just launched a ₹22,000 sandal that heats and massages your feet. At first, it looks ridiculously overpriced—but there’s a deeper strategy behind it. Nike previously launched an ₹80,000 recovery shoe with the same partner. That expensive product may have made the ₹22,000 sandal feel more reasonable. This is a classic example of anchoring in marketing. Nike is also using unusual products to rebuild its innovation and brand buzz. Sometimes, the goal isn’t just to sell a product—it’s to change how people see the next one. #Nike #MarketingStrategy #BrandStrategy #MarketingPsychology #Business by @decode_with_kk
22
5 days ago
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McDonald’s Made F1 More Interactive McDonald’s became an official Formula 1 sponsor. But instead of simply placing its logo on the tracks, it found a smarter way to stand out. The brand studied all 24 F1 circuits and identified corners shaped like its Golden Arches. These corners became what McDonald’s called the Golden Zone. Fans could open the McDonald’s app during the race and wait for the leader to enter the zone. The moment the car entered, exclusive McDonald’s offers were unlocked. A sponsorship was transformed into a real-time brand experience that made fans interact with McDonald’s. #McDonalds #Formula1 #Marketing #BrandStrategy #MarketingCampaign by @decode_with_kk
0
6 days ago
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The Psychology Behind ₹99 Pricing Why do so many prices end in 9? There’s actually a psychological reason behind it. ₹799 may feel cheaper than ₹800, even though the difference is just ₹1. This pricing strategy is known as charm pricing. Brands use it to influence how consumers perceive value. Even small changes in pricing can impact buying decisions. And this simple trick helps brands drive massive sales. #MarketingPsychology #ConsumerBehavior #PricingStrategy #MarketingFacts #BusinessTips by @decode_with_kk
0
7 days ago
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How Nike Started From Scratch Phil Knight started by selling shoes from his car trunk. He imported shoes from a Japanese manufacturer and sold them at track meets. When his deal ended, Phil refused to give up. He teamed up with coach Bill Bowerman to create his own shoe brand. Bowerman’s waffle-maker experiment led to Nike’s iconic sole design. Nike launched in 1972 and quickly became a major success. Later, the Air Jordan partnership helped turn Nike into a global cultural phenomenon. #Nike #PhilKnight #BusinessStory #Marketing #StartupStory by @decode_with_kk
2
8 days ago
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