Instagram story viewer> @dedamfoundation> Posts

de dam foundation

@dedamfoundation

291

posts

3.8K

followers

502

following

based in Amsterdam

POSTS STORIES REELS TAGGED

Download All

“Gezellig”. It is a word that cannot be captured by a single translation. People will tell you it means cozy, but it does not completely. It describes a shared warmth that exists inside enclosed spaces, among people who already know one another. It gathers around the birthday circle, the kitchen table, the kantine, the brown café. Comfort created by familiarity, proximity and boundary. The warmth is real, but so is the door.

The campaign spends time in these rooms from the position of the outsider. The camera sits close, yet the distance remains. A gathering seen but not entered. Warmth felt but not entirely shared.

For the collection, we approached gezelligheid as something that could be expressed through material. Linens and light wools, slow-made fabrics that carry the same qualities as the spaces the campaign depicts: unassuming, considered, built for time spent rather than moments observed. The silhouettes are relaxed and genderless, cut to be lived in. Each piece’s design and pattern is done in-house, selecting materials that meet high standards for longevity and quiet refinement. Garments that stand on purpose and last in use.

Our showroom in Paris will be open by appointment only. If you would like to visit, please contact info@dedamfoundation.com.

Most importantly, we would like to thank the whole team behind this season’s campaign:

Concept / Creative Direction: @another.everything (Joachim Baan, Christoph van Veghel)
Photography: @kengpereira
Film: @pimpimentel
Edit & Music: @milanvandril
Production Associate: @anaishafez
HMUA: @magdalenamakeupartist
Talent: @mistral.guidotti @nadinecelinee @suzevandalen @finnbech
Graphic Design: @roelnabuurs
Special thanks: @bjarnemastenbroek

The campaign was made in loving memory of Joachim Baan (1979–2026). taken in Paris, France by @dedamfoundation

266

40

a month ago

100% Linen Knit preview for SS27. Spun and made in Italy.

Linen possesses a natural character of slowness. Because flax fibers are uniquely inelastic, they require a deliberate, careful spinning process that takes far longer than standard yarns. The result is a beautifully breathable, lightweight knit that is effortless for the spring and summer.

This deliberate process perfectly mirrors the inspiration behind our SS27 collection: the Dutch concept of ‘gezellig’. By choosing a slow-made fabric and an unhurried production process, we connect to an idea of warmth, inviting you to slow down and embrace the comfort of ‘gezelligheid’. taken in Amsterdam, Netherlands by @dedamfoundation

105

12

2 months ago

We are in Paris this June to present our SS27 collection, shaped by the Dutch idea of “Gezellig”. It is a word that cannot be captured by a single translation. People will tell you it means cozy, but it does not completely. It describes a shared warmth that exists inside enclosed spaces, among people who already know one another. It gathers around the birthday circle, the kitchen table, the kantine, the brown café. Comfort created by familiarity, proximity and boundary. The warmth is real, but so is the door.

The campaign spends time in these rooms from the position of the outsider. The camera sits close, yet the distance remains. A gathering seen but not entered. Warmth felt but not entirely shared.

For the collection, we approached gezelligheid as something that could be expressed through material. Pure linens and light wools, selected for their durability and their ability to soften with time. Our silhouettes are relaxed and genderless, shaped for living rather than display. Every pattern is developed in-house, using materials that reflect our commitment to longevity, clarity and refinement. Function first, clarity always. Garments that stand on purpose and last in use.

Our showroom in Paris will be open by appointment only. If you would like to visit, please contact info@dedamfoundation.com.

Most importantly, we would like to thank the whole team behind this season’s campaign:

Concept / Creative Direction: @another.everything (Joachim Baan, Christoph van Veghel)
Photography: @kengpereira
Film: @pimpimentel
Production Associate: @anaishafez
HMUA: @magdalenamakeupartist
Talent: @mistral.guidotti @nadinecelinee @suzevandalen @finnbech
Graphic Design: @roelnabuurs
Special thanks: @bjarnemastenbroek

The campaign was made in loving memory of Joachim Baan (1979–2026). taken in Paris, France by @dedamfoundation

149

28

2 months ago

We’ve been busy developing new garments for the SS27 Paris showroom in June. Much of the inspiration came from watching people enjoy daily rituals with family—choosing clothes for comfort, ease, and quiet practicality. To reflect that feeling, we selected fabrics that take time to weave or dye, giving each piece the same unhurried softness that defines gezellig. Stay tuned. taken in Amsterdam, Netherlands by @dedamfoundation

67

1

2 months ago

Our label is made on a traditional shuttle loom, a machine that carries a single thread back and forth through the fabric at a slower pace. The slight interruption in the stitching comes naturally from the process, almost like Morse code or the trace of an old printer.

It is a small detail, but something I wanted to use simply because I love the way they are made and the character they carry.

Shuttle looms have mostly disappeared in favour of faster production. They are roughly 4 times slower to make with than modern industrial looms.

That slower process is exactly what gives them their character. It leaves room for attention, imperfection, and care. A reminder that some things do not need to be rushed. taken in Amsterdam, Netherlands by @dedamfoundation

85

0

2 months ago

Spring in the Netherlands taken in Amsterdam, Netherlands by @dedamfoundation

77

4

3 months ago

de dam foundation shirts are all made with a non‑fusible sew‑in interlining, giving them a natural feel and allowing them to handle repeated machine washes. The seams use 21 stitches per inch for a cleaner look and stronger durability.

Because it is a one‑size design, the pattern was shaped to work across many body types. A larger back yoke adds a softer drape on the shoulders, and triple‑pleated cuffs make the sleeves adjustable.

The 10mm mother‑of‑pearl buttons were chosen with intention. Their smaller size creates a more refined and balanced look, and using real mother‑of‑pearl adds a quiet sense of value. The idea was to include a detail that feels precious in a subtle, thoughtful way rather than something overly decorative.

Every detail was considered to create a shirt that lasts and works across many occasions, reflecting the effective simplicity at the core of Dutch everyday culture where versatility and practicality guide everything. taken in Amsterdam, Netherlands by @dedamfoundation

104

3

3 months ago

Ines wearing our water resistant cotton blouson and trousers in Monnickendam

Photography by @annikapoutsma taken in Monnickendam by @dedamfoundation

108

4

3 months ago

fw26 production & ss27 development taken in Amsterdam, Netherlands by @dedamfoundation

105

11

4 months ago

ss26

This collection reinterprets the practical fishing and farming attire of 19th century Netherlands, seamlessly blending tradition with modernity. Designed for both labor and leisure, these garments reflect a natural harmony between work and daily life, combining enduring functionality with refined craftsmanship.

To bring this vision to life, we explored coastal and rural villages steeped in history. These landscapes, shaped by centuries of labor and tradition, provide an authentic backdrop that highlights the collection’s craftsmanship and purpose. The infrastructure and surroundings mirror the original settings where such garments were once worn, forging a meaningful connection between past and present.

Fabric selection was key to preserving heritage. Natural fibers, once the standard in 19th century Dutch workwear, were chosen for their durability, comfort and historical integrity. This careful selection honors Dutch craftsmanship while enhancing wearability, allowing each piece to effortlessly embody the silhouettes of the past.

Photography by @annikapoutsma taken in Amsterdam, Netherlands by @dedamfoundation

92

8

5 months ago

SS26 available on our website & stockists
@objettrouve_store
@thirdplace2025
@shopandson

Photography by @annikapoutsma

This collection reinterprets the practical fishing and farming attire of 19th century Netherlands, seamlessly blending tradition with modernity. Designed for both labor and leisure, these garments reflect a natural harmony between work and daily life, combining enduring functionality with refined craftsmanship.

To bring this vision to life, we explored coastal and rural villages steeped in history. These landscapes, shaped by centuries of labor and tradition, provide an authentic backdrop that highlights the collection’s craftsmanship and purpose. The infrastructure and surroundings mirror the original settings where such garments were once worn, forging a meaningful connection between past and present.

Fabric selection was key to preserving heritage. Natural fibers, once the standard in 19th century Dutch workwear, were chosen for their durability, comfort and historical integrity. This careful selection honors Dutch craftsmanship while enhancing wearability, allowing each piece to effortlessly embody the silhouettes of the past. taken in Amsterdam, Netherlands by @dedamfoundation

96

7

5 months ago

FW26 film screening on 25th January at 19:30pm at our Paris showroom. Please come visit.

This collection draws from the practical mindset of Dutch artists and architects of the early‑1900s. Their workwear, shaped by daily use rather than style, informs silhouettes that are generous, fabrics that are natural and durable, and details reduced to what is essential. The palette reflects the grounded tones they lived in: navy, gray and black.

Rather than recreating the past, the collection carries forward the qualities that made their clothing enduring—ease of movement, clarity of form and readiness for work.

Guided by a belief in longevity, we create genderless garments built to last, to age with dignity and to be passed on with the same continuity as craft and knowledge. taken in Paris, France by @dedamfoundation

99

5

6 months ago