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Creative Culture Unwrapped 🌐

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Introducing Culture Unwrapped. An in-depth look at how diaspora creatives navigate fame, industry gatekeeping, and the cultures that shape their artistry, exploring the stories and influences behind the work, and the worlds they move between.

For our inaugural feature, we took @Tyla out of the studio and into a place that felt a little more like home, a South African shop in London. 🇿🇦🇬🇧

From childhood memories and family to food, music, and the culture that continues to shape her, this is Tyla beyond the spotlight.

Read the full feature via the link in bio. 🔗

CREDITS
Photography: @shirinchorfi & @zek.snaps
Makeup : @paintedbyesther
Creative Direction: @seneomwamba @zek.snaps @its.whit_
Producer: @seneomwamba
Creative Producer: @miiya.ldn
Photo Assistance: @haruki.design
Location: @sashoplondon
Writer: @seneomwamba
Design: @yemidavis by @deedsonline

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a month ago

On The Road. EVERYTHING FROM THE ROAD AND ON THE ROAD.
Llona on motion, identity, and why his albums always run twelve tracks deep.

The Deeds Magazine cover story is live now.
Link in bio.

Credit:
Dir/Producer: @JH40_
Creative Director @theomodidavid @midestill
Photographer: @adedola_po
Additional photos: @Bokehub
Stylist: @amaru5s
Production support: marleydavidsonxx by @deedsonline

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a month ago

From across the continent, the 2026 Hennessy Cypher is turning up the volume on African hip-hop. 🌍🔥

A landmark showcase of the genre’s growth, evolution, and cultural influence, the 2026 Cypher brings together some of Africa’s most exciting voices. Speaking to artists from the Cypher, we explore how the platform has become a unifying force for both emerging and established rappers across the continent.

From the fusion of traditional African rhythms with modern sounds to the growing global influence of African hip-hop, the 2026 Cypher captures a pivotal moment in the continent’s musical story.

Credits:
Interview: @seneomwamba
Design: @ndz.create & @margokatesmith by @deedsonline

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a month ago

10 Questions w/ Deeds featuring Manny Wellz (@mannywellz).

For Manny Wellz, music begins long before the words are written, watch as he dives into his creative process, breaking down how he builds his songs from melody to lyrics and what keeps his sound evolving🎶✨

🎥: @thegeniezcollective @the.goodlord by @deedsonline

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9 hours ago

245 Music and 245 Creative are putting together a new girl group, and they’re looking for talent.

If you can sing, if you can dance, and if you’ve always known you were meant for a stage, this is your moment. Auditions take place on October 1st in Lagos.

To register, head to the link in bio on @245creative by @deedsonline

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10 hours ago

More Than a Face.

Martha B. Cole is a model, photographer, creative and humanitarian. In Dakar, we caught up with her to talk about the different parts of her life and how they continue to shape the way she sees herself and the world around her.

She talks about finding confidence through modeling, picking up a camera herself, the people and places that inspire her, and why she no longer feels the need to fit into just one box.

Credits
Photography & Creative Direction Folajimi Emmanuel @folajimy
Styling Martha B.@juste_martha @mouslykb
Face Martha B.@juste_martha
Writer: @chinonsotherevolutionary by @deedsonline

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11 hours ago

Image of the Day 📸

The Perfect Peice: Liberian Girl 2

Photography & Editing: @gold_shotss
Styling: @blaqass7
Muse: @african_bcherry by @deedsonline

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12 hours ago

The Femme Nature Collection Launch Event is here!

@severenature is celebrating the drop of their new Femme Nature Collection with a massive interactive
launch event at Fantasy Ikoyi!

Expect live DJ sets, curated beauty & food vendors, workshops, games, and an exclusive showcase to shop the new pieces in real time.

FREE ENTRY (RSVP Required)

Tap the link in our stories to secure your spot on the guest list. by @deedsonline

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13 hours ago

Lamine Yamal leads the charge as the world champions roll on in the Nations League, stretching their unbeaten run to 40 games.

📸: UEFA EURO

@deeds.sports @deeds.sports @deeds.sports by @deedsonline

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13 hours ago

Druski and Raye are two of the three cover stars for TIME’s 2026 TIME100 Next issue. ✨

The creator and British singer-songwriter each front their own cover for this year’s edition, which spotlights 100 rising figures shaping what comes next.

(📸: Getty / @time ) by @deedsonline

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14 hours ago

Virgil Abloh would have turned 46 today. 🕊️

From architecture and music to fashion, art and design, he built a career that rarely stayed in one place and made room for plenty of people along the way.

Today, we’re looking back at the life and work of one of the most influential creatives of his generation.

(📸: @virgilabloh / Getty) by @deedsonline

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15 hours ago

Rema(2026) 🧊🪽

( 📸: @tanicoen ) by @deedsonline

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16 hours ago